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Smart Marketing Principles

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A distillation of guidance on how to market your business effectively whether online or offline. Applicable to any business at any time. Find out more about Bruce at http://OnlineMarketingForBusiness.co.uk

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Smart Marketing Principles

  1. 1. SMART MARKETING PRINCIPLESYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  2. 2. 1. Starting Point If you have.. LEADS You can make.. SALES ..resulting in.. PROFITYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  3. 3. 1. Starting Point If you have.. Provided that you: LEADS Build a: You can make.. RELATIONSHIP SALES AND ..resulting in.. Offer a: PROFIT UNIQUE EXPERIENCEYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  4. 4. 2. The Relationship Meet Know Like TrustPeople buy from People: who they trustYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  5. 5. 3. Repeat Customers  Attract customers (convert from leads into customers)  Make them HAPPY customers (relationship + unique experience)  Convert them to REPEAT customers (easiest, most profitable) = PROFITABLE RECURRING INCOMEYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  6. 6. 4. Have A Plan First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination. Napoleon Hill: Think & Grow RichYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  7. 7. 4. THE 6 ‘P’s IN PROFIT  PLAN  PRIORITISE Product creation  PRODUCEYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  8. 8. 4. THE 6 ‘P’s IN PROFIT  PLAN  PRIORITISE Product creation  PRODUCE  PUBLISH  PARTICIPATE Marketing  PROMOTE = PROFIT!Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  9. 9. 5. STRATEGIC Planning  Mission – What is your big picture?  Objective – Define your targets  Strategy – How?  Tactics – Be specific  Infrastructure – Sites, services,  Competencies – DIY? Outsource?Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  10. 10. 6. The Sales FunnelYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  11. 11. 7. Use the Sales Funnel Frontend 1000 x £27 = £27,000 Front End 1,000Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  12. 12. 7. Use the Sales Funnel Frontend 1000 x £27 = £27,000 Front End 1,000 Upsell 1 100 x £97 = £ 9,700 Upsell 1 (100)Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  13. 13. 7. Use the Sales Funnel Frontend 1000 x £27 = £27,000 Front End 1,000 Upsell 1 100 x £97 = £9,700 Upsell 1 (100) Upsell 2 (10) Upsell 2 10 x £497 = £4,970Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  14. 14. 7. Use the Sales Funnel Frontend 1000 x £27 = £27,000 Front End 1,000 Upsell 1 100 x £97 = £9,700 Upsell 1 (100) Upsell 2 Upsell 2 (10) 10 x £497 = £4,970 Total = £41,670Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  15. 15. 7. Use the Sales Funnel Frontend 1000 x £27 = £27,000 Front End 1,000 Upsell 1 100 x £97 = £9,700 Upsell 1 (100) Upsell 2 Upsell 2 (10) 10 x £497 = £4,970 Total = £41,670 +64.7% from the same trafficYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  16. 16. 8. Start at the ….Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  17. 17. 8. Start at the …. ………………..ENDYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  18. 18. 8. Start at the …. ………………..END Plan & produce the whole cake first before you start selling slices.Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  19. 19. 8. Start at the …. ………………..END Plan & produce the whole cake first before you start selling slices. Easier, quicker and cheaper to provide slices from a cake than to build a cake from slices. Building your business in bits diverts your effort from marketing.Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  20. 20. Smart MarketingPrinciples 1. Leads - sales – profit 2. The relationship + the experience 3. Building – happy, repeat customers 4. Have a Plan 5. Have a Big, Strategic Plan! 6. Understand the Sales Funnel 7. Use it! 8. Start at the …EndYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  21. 21. Remember It’s not about you.. ..it’s about your customer.Your partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244
  22. 22. QuestionsYour partner for online marketing:© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

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