O BOTICÁRIO• Started in 1977 as a prescription pharmacy in Curitiba, Paraná• Today 3,000 stores in Brazil, 70 stores in 10 other countries• 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care. Before Then After
O Boticário brand’s monogram was designedinspired by the origin of the Greek word calligraphy,which means to write with beauty.Delicately, the letter B as an icon is composed which inspires and seduces. The letter’s outline is a suggestion of an open ﬂask, and an invitation toexperiences the senses. Theorganic lines that surround it outlines of ﬂuid, spontaneous, ascending movements.
FOCO BOTICÁRIO TYPEFACE BY DALTON MAAG. FutureBrand selected Foco font family for its friendly beauty, a key requirementfor the display font in the new identity. To give it that special touch, and to make itBoticário Foco, they varied the terminals and contrast adjustments. The resulting design has softer terminals and a higher contrast that adds a warm elegance to the new brand.
REDE GLOBO- Globo is the fourth-largest public TVcommercial network in the world andone of the largest producer of soapoperas.- The most important TV channel inBrazil- Rede Globo is in a position to exertsigniﬁcant inﬂuence over the citizens(Beyond Citizen Kane)
Sources• Blog Estratégia Empresarial• Dalton Maag• Under Consideration• Wikipedia• Economia IG