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Alice

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Alice

  1. 1. Experience the world through the rabbit hole. by Bruna Calheiros Thursday, June 27, 13
  2. 2. About me Hi, I’m Bruna Calheiros! Digital strategist, interactive designer, traveler & chocolate lover from São Paulo, Brazil. Thursday, June 27, 13
  3. 3. A little more about myself and the inspiration for my thesis. Thursday, June 27, 13
  4. 4. Blog Embaixador STB - http://www.embaixadorstb.com.br/ Thursday, June 27, 13
  5. 5. Blog Embaixador STB - http://www.embaixadorstb.com.br/ Thursday, June 27, 13
  6. 6. explore the city that I am living in Thursday, June 27, 13
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  8. 8. Research, make plans, and create expectations Thursday, June 27, 13
  9. 9. - Before traveling people spend time researching about where they are going, make plans, and create expectations. Result: they live memorable moments. Live memorable moments! Thursday, June 27, 13
  10. 10. Why don’t we do the same in our city? Thursday, June 27, 13
  11. 11. Not so easy to find the most interesting spots. Thursday, June 27, 13
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  14. 14. Same places, same routine. Thursday, June 27, 13
  15. 15. What are we going to do today?Thursday, June 27, 13
  16. 16. Discover the hidden gems in your city Thursday, June 27, 13
  17. 17. Change your routine Thursday, June 27, 13
  18. 18. Meet Alice! A mobile application that makes it easy to plan extraordinary experiences by providing handpicked, unique activities. Thursday, June 27, 13
  19. 19. With Alice... - Every time you go out, you have an adventure. - Easy to discover experiences that are new, exciting, and memorable in your city. - Fast and painless to make amazing plans. Thursday, June 27, 13
  20. 20. Instead of going to the same old bar, you can learn how to brew your own beer for a change. Thursday, June 27, 13
  21. 21. Watching a movie can become going to an interactive play. Thursday, June 27, 13
  22. 22. Why not have a unique brunch in a peanut butter factory? Thursday, June 27, 13
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  24. 24. - Victor, 28, works in finance - Has a girlfriend. - Tends to go to the same places. - Loves to try new things. - Friends from other cities visit him. - Likes to impress his guests. User Scenario Thursday, June 27, 13
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  39. 39. Process User Experience Design - Paper wireframe - Digital wireframe - Design photoshop Web Development - Front End: HTML/CSS - Back End: Python - Frameworks: Flask, Jinja & MongoEngine Branding - Concept - Development - Research Thursday, June 27, 13
  40. 40. Concept Development & Research Thursday, June 27, 13
  41. 41. - Explore your city in a new way - Discover hidden gems - Small vacation at home: leave your routine for a day - Good memories Concept Development Thursday, June 27, 13
  42. 42. Why Alice? - Bored little girl who goes looking for an adventure, and discovers a spectacular world. - She is impulsive and has a curious appetite for the world around her. Concept Development Thursday, June 27, 13
  43. 43. She is tempted to try new things and she goes for it. Thursday, June 27, 13
  44. 44. 60 different experiences on the database First iteration - Geolocated activities Thursday, June 27, 13
  45. 45. - Based on moods and interests. - You don’t need to know what you are specifically looking for... Alice gives suggestions! Final iteration - Organization focusing on the user Thursday, June 27, 13
  46. 46. mobile for tourists for locals experiences curated payment not required bookmark in lists highly relevant based on the user Competitors Thursday, June 27, 13
  47. 47. Design Thursday, June 27, 13
  48. 48. Paper Wireframes Thursday, June 27, 13
  49. 49. Digital Wireframes Thursday, June 27, 13
  50. 50. Themed Icons, Final Logo & URL Thursday, June 27, 13
  51. 51. Final Design Thursday, June 27, 13
  52. 52. Production Thursday, June 27, 13
  53. 53. Coding: HTML, CSS, Python, Flask, Jinja, MongoDB, GitHub & Heroku Thursday, June 27, 13
  54. 54. And... Thursday, June 27, 13
  55. 55. aliceand.me open aliceand.me in your mobile browser and add it to your home screen! First version Thursday, June 27, 13
  56. 56. “The End” Thank you! Bruna & Alice brucalheiros@gmail.com // aliceand.me Thursday, June 27, 13

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