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Listing Presentation

  1. 1. Home Sale Strategy Matt Broyles 770.572.6868 Over 1,000 Sales in 18 years Top 25 Company Agent out of over 1,800 Agents Experienced in Buyer and Seller Markets Experienced in Distressed and Non-Distressed Sales
  2. 2. OFFICE LOCATIONSFind BHGRE Metro Brokers all over metro Atlanta and north Georgia. EVERYTHING Dalton Blue Ridge Blairsville Clayton AND THE KITCHEN Ellijay Dahlonega Helen enie nt SINK! Conv - Stop Calhoun Jasper One ping! Gainesville Shop Canton Cumming Cartersville Alpharetta Buford Woodstock Winder Marietta Duluth Dallas Lawrenceville Smyrna Tucker Douglasville Lithonia Conyers East Point StockbridgeCarrollton Covington McDonough Newnan Peachtree City 404.843.2500 Each Firm is Independently Owned and Operated REAL ESTATE. FINANCIAL. INSURANCE. TITLE/CLOSING SERVICES.
  3. 3. our clients Survey after survey has told us that want everything they need for their real estate transaction in one location and they are more satisfied with their real estate experience when they receive it. ~ Kevin Levent, President & CEO Better Homes and Gardens Real Estate Metro Brokers REAL ESTATE Services Mortgage Services• arket share growth: Better Homes and M Gardens Real Estate Metro INSURANCE Services title/closing Services Brokers is the largest real estate company • The right programs: We have a wide in Georgia with more variety of loan programs to fit your needs. than 1,800 sales Our friendly, helpful loan officers shop associates. Weve lenders for the best rates depending upon • Get the best rate without shopping been the fastest each borrower’s unique situation. around: Rates vary widely among • Metro Law Group conducts all closings growing real estate • Local service: Our ability to process and insurance carriers depending on your zip for Metro Title Trust. With more than 30 company in metro underwrite loans locally provides you code, your claims history and other years of experience, this well-established Atlanta for the past 10 years. BHGRE with better service and gets you to the factors. Our agents know which insurance Atlanta firm specializes in residential and Metro Brokers also has the distinction of closing table faster. carriers offer the best rates based on commercial real estate closings. They are being the largest Better Homes and each person’s unique situation. known for their honesty and integrity. Gardens® Real Estate franchise in the • Reliable preapprovals: A preapproval letter from your consultant is our • Top rated insurance companies: We • Convenience: Closings are conducted in world. represent only the best A-rated insurance agreement to lend you up to a specified the familiar surroundings of a BHGRE• arket coverage: We cover the 22 M amount to purchase a home, subject to carriers – your assurance of quality Metro Brokers branch office so the county metro Atlanta region, north certain conditions. This indicates that service should a claim occur. homebuyer feels comfortable and at ease. Georgia and beyond with 25+ state-of-the- your financing is already lined up. art sales offices. • Accessibility: Agents and homebuyers • Service and accountability: BHGRE can review closing documents or check• nparalleled marketing: A multi-media U Metro Brokers customers are assured of the status of their closing through an approach to marketing includes avenues responsive service because we work online, password-protected network that like our award-winning website featuring together with your sales associate to can be accessed from any computer with Atlanta’s largest database of homes for make this convenient and simple for you. an internet connection. sale; our unique billboards; and our Super Sunday open house marketing. • Insurance before you close: Metro • Timeliness: More Brokers Insurance delivers policies to the than 99 percent of closing table so you can close on time. Metro Title Trust • Discounts for multiple policies: When closings occur you purchase multiple policies for your on time.* home, auto or other personal property, you will receive valuable discounts. A Georgia Residential Mortgage Licensee #5892 NMLS #163853 5775-D Glenridge Dr., Suite 200, Atlanta, Ga. 30328 *When loan packages received from lender 24 hours before closing.
  4. 4. Have you seen your Metro today? Billboards with brightly lit neon lettering are placed along Atlantas most heavily traveled interstates. internet mobile magazine billboards We reach more than 20,000 ANYONE can access our website We are part of a brand that EVERY DAY with our strategically placed billboards, potential homebuyers every and listing search ANYWHERE reaches millions of consumers we reach more than 1 million drivers. WEEK on our website. with our mobile site. EVERY DAY through Better Our billboards can be seen on major interstates around metroVisitors to our website Visitors are able to browse more than Our mobile site has it all: Detailed property Homes and Gardens® magazine. Atlanta—day and night. The lighted display advertises the number ofcan set appointments to view homes, apply 100,000 listings on our award-winning site. searching, agent lookup and even directions homes for sale on our award-winning site and the number is updated daily. The Better Homes and Gardens name for a mortgage No other site has every metro Atlanta listing, to our many office locations in and around and much more. has been a staple of American life since not even metro Atlanta. Visitors can even search for its inception in 1924. Today, the magazine BHGRE Metro Brokers reaches more Find BHGRE Metro Brokers on Facebook nearby properties for sale or rent based on and Twitter, or read our latest blog entry. their phones GPS location. alone boasts a circulation of 7.6 million and Atlanta area homebuyers EVERY DAY than a readership of nearly 40 million. The site shows the price, all property We are building on a brand deeply any other real estate company. photos and details as well as maps, directions committed to a greater quality of life for and our phone number. individuals, families and communities - a brand that reaches one in five American homes.
  5. 5. Nowhere else can BUYERS find your listing on more websitesFind BHGRE Metro Brokers’ listings on more than 2,000 websites, including: The Site For HOMES 5775-D Glenridge Drive, Second Floor, Atlanta, Georgia 30328 Telephone: 404.843.2500 / Website: Each Firm is Independently Owned and Operated.
  6. 6. Your Online Guide to North Georgia Atlanta Real Estate More Atlanta than NOrth Georgia Homes OnlineShowing Time Info on the go Page Views: 700,000 per weekShow more houses, sell more houses! The mobile version of The Unique Visitors: 20,000 per weekBuyers can schedule an appointment on- makes it easy for Numbers Average Visitor Session Length: 9 minutesline to see a listing, and Showing Time potential homebuyers to view According to Google Analytics website traffic analysis.captures the leads. properties for sale or rent right from their mobile phone. Home Services • Search all listings for sale or for rent Buyers can apply for a mortgage Real Estate Tips in metro Atlanta and north Georgia Quick Search and get a quote Articles and videos provide • See listing details such as all home Buyers can begin their on homeowner’s helpful advice for every search for properties insurance. photos and map/directions step of the real estate for sale or for rent right process; from buying and • Find nearby listings for sale or rent away, as well as find selling to making your based on your phone’s GPS location foreclosures. house a home. • Contact an agent to request more Open House Search information on a listing Visitors can search for open houses in their area with a complete list of • Find a Better Homes and Gardens property details. BHGRE Metro Brokers is Real Estate Metro Brokers office more responsive than other brokers. Listings Updated Daily The only site with all Atlanta areaLeadRouter homes for sale; see the numberLeadRouter is a change daily.state-of-the-art system that allows salesassociates to respond to online inquiries My Metroin minutes by sending the leads directly Buyers can save their favoriteto the associate’s cell phone. listings and receive email alerts whenever there are newInternet Response TeamSM listings that meet their search criteria. Our Internet Lead Managers are ready to assist buyersseven days a week and can put them in Bookmark on yourtouch with a sales associate who can phone today!fulfill their needs.
  7. 7.
  8. 8. QR Code Yard SignsScans of QR codes have increased by810% in the past year. Get the mostfrom this powerful new technology! Buyers can view property details and photos, and contact the listing agent directly from their phone. How it Works Add a QR Code sign to your yard. Potential buyer scans the code from your sign with their mobile phone. Buyer is directly connected to your home’s listing details page on Ask your Better Homes and Gardens Real Estate Metro Brokers agent for more information! 404.843.2500 Each Firm is Independently Owned and Operated.
  9. 9. Networking Personal database Professional agent network Social Networking Metro Brokers Blog
  10. 10. Multiple Listing Services First MLS Georgia MLS
  11. 11. Showing ActivityInstant Email Notification and Feedback of Showings Or Previews
  12. 12. SHOWING FEEDBACK REQUEST Do not reply to this email, please click the button or link below to provide feedback.Hello Matt,Thank you for viewing the property located at 4254 Smithsonia Court on 9/12/2012 11:36:00 AM. Please takea moment and let us know what you and your clients thoughts are about the property. We respect yourprofessional opinion and hopefully we can return the favor. Click the button or link below to answer a fewquestions about the property.Do not reply to this email, please click the following link to provide feedback.Feedback Request Link:*If your email does not support links, please cut paste the link into your browser and click GO.Sincerely,Matthew Broyles
  13. 13. Matthew Broyles - Feedback Request Survey Better Homes and Gardens Real Estate Metro Brokers Matthew Broyles (404) 843-2500 Number of Images: 8Link to Virtual Tour and Flyer Additional Information on PropertyQuestions and Answers for Matt Broyles @ Better Homes and Gardens Real EstateDid your buyers like the property? Yes No Other:What did you think of the price compared to the other homes? You can get a better home for the same price You can get a better home for less You can get a comparable home for less Other:Are they considering a second showing? Yes Possibly No Other:Are they considering making an offer? Yes Possibly No Other:
  14. 14. Rate the exterior Well maintained Average Poor Other:Rate the interior Well maintained Average Poor Other:Rate the location Above average Average Below average Other:Your Buyers Response? Just started looking Not the right house Home was priced too high Home did not show well Other:Have your buyers made an offer on another home? Yes No Other:So that I can help my Seller by doing a comparison what was the address of the property?Why did they choose that home over this one?Additional commentsPrivate Comments for the Listing Agent, Matthew Broyles
  15. 15. Additional Comments Subm it Feedback*If nothing happens after you click the Submit Feedback button, please scroll up and make sure you did not miss any questions.
  16. 16. Fast FactsE stablished in 1979, Metro Brokers, Inc. is Atlanta’s largest regional residential real estate company. Relocation Services Assisting corporations and their transferees, individuals and families with • Locally owned and operated the unique challenges of relocating. • Kevin Levent, CEO and President and company veteran of 20+ years • Award winning relocation department that has more than 200 • Largest Better Homes and Gardens® Real Estate franchise in the combined years of experience world • Providing destination services, network referrals, relocation kits, • Atlanta market share growth leader since 2000 personalized Atlanta area tours, corporate marketing and personal • 2011 real estate sales volume of $905 million move consultants • 25 offices throughout metro Atlanta and the north Georgia region • School guides with test scores, student-teacher ratios and more • More than 1,800 full-time sales associates • Schedule appointments to see properties online with Showing • Centralized phone numbers to serve every office Time® • Corporate communications center provides 24-hour, 7-days a week access to sales associates • Local and national award-winning website New Home Services • Corporate advertising: Newspaper, Internet, outdoor billboard and Providing new home sales and marketing services to builders, developers magazines and sales associates with projects ranging from suburban master-planned • Distinctive Collection: A special marketing program designed communities to intown infill developments. specifically for upscale homes listed in the top 10% of their • Pre-community visioning and planning surrounding market • Market research • Commercial real estate division ranks in the top 30 in metro Atlanta • Community marketing strategy and branding • Business brokerage division: Assists buyers and sellers of small • In-house advertising and public relations agency businesses • Corporately-funded marketing budget • The Real Estate Academy has grown to be the largest broker-owned • On-site sales center design and merchandising real estate school in Georgia • Experienced new home sales specialistsFinancial Services Better Homes and Gardens® Real Estate • The right loan program: We have a variety of The Better Homes and Gardens name, owned by Meredith Corporation, loans to fit your needs has been a staple in American life ever since 1924. The brand represents • Great rates: We shop lenders for the best rates depending on each a true passion for the home with a deep commitment to homeownership person’s unique situation that builds quality of life for individuals, families and communities. • Local service: Our ability to process and underwrite loans locally Better Homes and Gardens Real Estate is an international real estate provides you with better service and gets you to the closing table brand that delivers a full-service value proposition that engages the faster best technologies to meet the needs of homebuyers and sellers of every • BHGRE Metro Brokers customers are assured of responsive service generation. because our loan officers work for the same company • Better Homes and Gardens magazine boasts a circulation of 7.6 million, a readership of nearly 40 million and holds the largestInsurance Services database in the US with 80 million consumers • The best insurance rates with no shopping • Realogy, the parent company of Better Homes and Gardens Real around Estate, has approximately 14,300 offices and 253,000 sales • Choose from the nation’s top rated insurance carriers associates doing business in 101 countries around the world • Discounts for multiple coverages • Approximately one in four U.S. homes bought or sold in a brokerage- • Policies delivered to the closing table related transaction involves a Realogy brand-affiliated brokerage • Affiliated with Cartus, the premier provider of outsourced corporateClosing Services relocation services in the United States, which assists in the transfer of employees of nearly half of the FORTUNE 50 companies • Timely closings conducted in a BHGRE Metro • National advertising and web presence Brokers branch office convenient to the homebuyer • Online, password-protected network for reviewing closing documents and closing status online • Closings conducted by one of Atlanta’s most respected law firms
  17. 17. Relocation Services Real Primary broker in Cartus Weichert 10% Living 7% network Cartus is the world’s largest Sirva 10% relocation company Handles more corporate relocation than the next 4 closest competitors combined Prudential Over 800 companies are 16% Cartus represented by Cartus 57% Market Share – Top 5 Companies
  18. 18. Relocation Corporate Client List3M Corporate Relocation Services JC PennyAbbott Labs (CRS) John DeereAccenture (HRO) Corrigan Relocation Johnson JohnsonACS (HRO) Cross Country Relocation Johnson Controls (JCI)Adecco (HRO) Crown Relocation Johnson IndustriesAdminstaff (HRO) Crye-Leike Relocation KiaADP (HRO) CSX Transportation Kimberly-ClarkeAdvantech (HRO) Dell K-MartAECC Deloitte Touche KodakAIRES Delphi Automotive Systems Kraft FoodsAlan Tate Relocation Department of Corrections Lending TreeAll Points Relocation Delta Airlines (DCS Relocation) Lexicon RelocationAltair Global Relocation Direct Relocation Lifestyle MovesAmericorp Relocation DuPont (E.I. DuPont) Lucent TechnologyAon Consulting (HRO) EADS (HRO) Manpower (HRO)Arinso (HRO) EDS Relocation Marriott CorporationAstra-Zeneca Pharmaceuticals Excellerate (HRO) McCollough RelocationATT Executive Relocation (now McDonaldsBellSouth Sirva) MCIBristol Meyers Fidelity Employer SVS (HRO) Mead packagingBrookfield GRS First Line Mobility Meridian realtyBurnet Relocation Fisher Horner Mobil OilCapital Relocation Group Ford Motor Credit Mobility Service InternationalCar Max Ford Relocation (MSI)Carolina Relocation Group Forward Mobility Morehouse CollegeCartus (formerly Cendant Fragomen Global MotorolaMobility) General Electric Motors Insurance Corp (MIC)Ceridian (HRO) General Mills Move Management CenterCGI (HRO) General Motors (Dealerships Moving StationChamness Relocation Business Units) National Destination ServicesCheckpoint (HRO) Genuine Parts National Equity RelocationChevron Gevity (HRO) National Residential, Inc. (NRI)Choice Relocation Global Relocation Nationwide InsuranceCircuit City Stores GMAC Home Services NCRCNN GMAC Mortgage NEI GlobalCoca Cola Graebel Relocation Nexus RelocationCoca Cola Enterprises Halliburton Northurp GrummanColdwell Banker Relocation Harland Norfolk SouthernServices Heidelberg USA, INC. NRT RelocationCollaborative Services Hewitt Associates Nu Compass MarketingComcap Relocation Home Depot NuCompass Mobility Svcs.Compaq HomeGain Oaktree RelocationConvergys (HRO) Home Services Relocation One Source RelocationCooperative Resource Services Hughes Electronics Oxford RelocationCornerstone Relocation IBM Global Business Services PalmCorporate Relocation Inc. (CRI) Intel PanasonicCorporate Relocation Interdiamond Mobility Paragon Decision ResourcesManagement (CRM) IRS Piedmont Relocation
  19. 19. Pierpont/Chase Relocation The Talbot GroupPlus Relocation TIC Global SolutionsPMP Relocation Total MovePrimacy relocation TransfereezPromisor TRC GlobalPrudential Relocation Svcs Turner BroadcastingRARS (ReMax Allegiance United American MortgageRelocation Services) Universal RelocationRaytheon (All Business units) UPS (United Parcel Service)Real Living Relocation The Villages RelocationRealogy Vision RelocationRealty Executives Wachovia/First-UnionRealty South Relocation Wal-MartRefer Yourself Relocation Waste ManagementRelo Direct Weichert Relocation Resources,Relo Dynamics Inc. (WRII)Relocation by Design WHR GroupRelocation Coordinators Xchanging (HRO)Relocation Dynamics Inc. (RDI) XonexRelocation Partners XRS (Georgia Pacific)Relocation PlusRelocation SolutionsRelocation TodayRental RelocationResource Solution Affiliates(RSAI)Riverwood InternationalROI CorporationRoyal LepageRPMRSM McGladrey Employer Svcs(HRO)Runsheimer RelocationSAABSchering PloughSchuller InternationalSiemensSimple Moves (WHR)Sirva RelocationSouth Trust BankState FarmSuddath RelocationSummit MobilitySummit RelocationSwift-Eckrich Inc.The Global SolutionThe MI GroupThe Moving StationThe Relocation CenterThe Relocation Department
  20. 20. Better Homes and Gardens RealMarket Share Totals Estate Metro Brokers
  21. 21. TestimonialsWe appreciate all you did to get our home sold. We had it listed for with another agent for 153 days and it didnt sell.We had already moved into another home and this one was costing us money. After meeting 5 other agents, wechoose you to sell our home. You got a contract on our home on only the 3rd showing. We sold our home in just 19days. And, your commission was less than the agent who didnt sell our home. We plan to recommend you to ournext door neighbor whose home isnt selling either. Lee Annie VannWe appreciate you getting our home sold so fast since we were making two mortgage payments and had alreadymoved out of state. It had been listed with another agent for 6 months and didnt sell. We were recommended toyou by our neighbors who had the same problem as us. Since you got their home sold fast at a great price, wethought wed take their recommendation. Since we couldnt make it back to Atlanta it was so easy just to handle thewhole process over the phone. 7 days later, we were under contract. I cannot tell you enough what a relief it is.Thank you so much. Joe ChastineI want to thank you for all your hard work in selling my home as it had been listed with 2 other agents for theprevious 9 months and had not sold. I was skeptical that another agent was going to make a difference as I wentthrough the process of interviewing more agents before I made a decision to list my home with you. Luckily, I madethe right decision. It is due to your persistence that you got me multiple offers and sold my home in only 17 days. Iwould highly recommend you to anyone who wants to move. Paul WarnerKirk and I just want to say thank you so much for selling our home for us. As you know, wed already tried to sell ourhome with another agent who never returned our calls and never showed the property. It was a nightmare. Withyou, it was a different approach. You wanted to sell our house, had a plan and worked hard for the result wewanted. You kept in touch with us each week and gave us market updates and candid feedback from the buyers whosaw our home. That did the trick. Soon after we listed with you we got a contract on our home and our worries werebehind us. Thanks again. Claudia Kirk Stephens
  22. 22. Thank you for being the perfect agent for selling my home. I had tried to sell it myself and I kept getting offers thatwere well below market value. From our first meeting when you gave me a thorough analysis of the market to theclosing when you were willing to be my Power of Attorney in my absence to sign all the documents, youve been afantastic ally. I know that my home wouldnt have sold so fast and for the true value without your constant attention,analysis and helpful advice. I would tell anybody who needs an agent to pick you and they will be in good hands. Laura MarshallJust a quick note to say thanks for getting my home sold. I would not hesitate recommending you for yourprofessionalism throughout the process. The most impressive parts of your effort is your knowledge of the market,how your system works and then actually doing it. Thanks again and I hope well do it again in the future. Pete JohanssonWe want to thank you again for all your help in getting our home sold. It had been listed with another agent for 6months with very little interest. After seeing the marketing plan from a few agents, we knew we could feel confidentin choosing you. You found a buyer for our home very quickly and were persistent in following up with them andconvinced them to make an offer on our home. It is due to your persistence that our home sold in just 45 days. Weappreciate everything. Christy BalsamI appreciate the job you did in getting my home sold. I had it listed with another agent before you for 5 months andhardly got any showings. You called me and I decided to list with you after you showed me why it didnt sell. I didthe things you recommended and I couldnt believe it when it sold to the very first buyer who saw it. Yoursuggestions worked. I will tell all my family and friends that they have to use you for all their real estate needs. Noreen FeeleyThanks again for selling our home. We had it listed with another agent for 5 months and it didnt sell. After talking toa few agents, we decided to list with you. Your suggestions worked and we sold in 17 days. We are very happy nowand can move forward in our lives. We will tell everybody we know about you. Ron GebhardThanks for selling our home. It was listed with another agent for 3 months and we got a ton of interest but no offers.After speaking with a number of agents, we picked you. Fortunately, we made the right decision. You solved ourproblem and handled every detail quickly. After only 21 days working with you weve moved to Los Angeles and arepursuing our dream. We are grateful for your help and wish you the very best in the future. Dan Terri LapwingI want to thank you for all your guidance in helping me purchase my home. You were a strong negotiator and gotme the best deal I could get. And, I appreciate your knowledge of mortgages and the best way to save me money.You looked out for me and made sure that I was doing the right thing. Thanks for being my advocate. I wonthesitate recommending you for your knowledge, experience and commitment to my home purchase. Larry Scott
  23. 23. I appreciate all your efforts in selling my home. I tried to sell it on my own and got nowhere. I decided to go withyou because I knew youd be as persistent selling my home as you were with listing it. You were the most persistentof all the other agents that contacted me. Your persistence paid off and my home sold in only 20 days at full price.Im happy with the results and am excited that I can move to the beach. Yeah! Debbie DavisThanks for getting my home sold. I had it listed with another agent for 6 months and got nowhere. And, I barelyever heard from them. I was frustrated to say the least. You called me when my listing expired and I listed with youbecause you were confident and showed you cared. My house started getting shown immediately and we got acontract in just 19 days. I wish I wouldve listed with you in the beginning. Now I can move to my home in themountains and fulfill my dream. I would be happy for you to use me as a reference. Paula FlemingThank you for getting my home sold. I had tried to sell it on my own and didnt get any offers. You came out and Idecided to let you take it over. I had already bought another home at the lake and was losing money making twomortgage payments. I appreciate you getting it sold fast and saving me money. I would suggest you to anyone whowants to buy or sell a home. Chad HodgeI appreciate all your patience and help in getting my home sold. I had it listed with another agent for over 6 monthsand the marketing failed. Then, I listed with another agent and knew I made the wrong decision, again. You cameout to see me, were candid and gave me the truth. I trusted that you could solve my problem and in 19 days you got3 offers on the home, the same day. To say the least, Im ecstatic that you were able to sell my home and help mefind the perfect the perfect new home for my family. Lashawn MaxwellIm so happy you got my home sold. I had it listed with another agent for 4 months and it didnt sell. You called andcalled and I decided to give you a chance. Sure enough, we shortly got a contract on the home in 78 days. Iappreciate you discovering through the feedback why I wasnt getting offers and what my options were to resolve it.I would highly recommend you to everyone who is planning to sell or buy a home. Winston PeakI wanted to tell you what a great job you did in getting my home sold. Our home was listed over 6 months and wasfailing the marketing process. We liked your knowledge of the market and your strategy so we listed with you. Yougave us the truth on all the feedback from the showings and instead of doing the same thing over and over again,you gave us options on what to do to sell our home. It worked. We were able to get our home sold quickly in just 45days. Now we can retire and play more golf. Best of luck to you in the future. Dick Tempest
  24. 24. Thank you for selling my home. It was frustrating watching other homes sell in my neighborhood while mine satthere for over 3 months. Im glad I listed with you after meeting the other agents. You stayed in touch with me eachweek, kept me informed about the market and gave me all the feedback from the showings. In just 25 days, theproblem was solved. Ive had a great experience working with you and will tell all my family and friends about you.Thanks again. Geneva WhiteWe can never thank you enough for getting our home sold. As you know, we had it listed with an agent for 326 dayswho did a lot of radio and television advertising guaranteeing our home would sell or they would buy it. Obviously, itwas a gimmick that we fell for. And, they didnt buy it after their marketing failed. We got no attention and rarelyspoke to them again after the home was listed. We wanted an agent that would focus on us and not treat us like anumber. Shortly after listing with you our home sold. We are so grateful that you took such good care of us. Luis NeiraYou did a great job selling my house. It had been on the market with 2 other agents for almost an entire year and Igot no offers. You kept in touch with me each week, gave me great feedback from the showings and I was able tosell my home in only 35 days. Amazing! I wish I couldve had you from the start and I wouldnt have had to strugglewith all the uncertainty of knowing if and when my house would ever sell. I appreciate all your hard work. Youre thebest! Monika TeagueWe are sending you card to say thank you for getting our home sold so we can be close to our family. Were prettymuch settled in now and appreciate everything being so easy. Let Ruth know that we appreciate all her guidancebehind the scenes to facilitate a smooth closing, too. We will highly recommend you to anyone who wants to move.Talk to you soon. Honey Bill Reese
  25. 25. - What It Really Takes to SELL a Home - MOTIVATION DETERMINE MOTIVATION Listing Property MARKET PRICE to Sell Agreement PREPARATION ACTIVE MARKETING CAMPAIGN Active Every Sign Call Maximize Buyers Agent Buyers Agent Continuous INVENTORY Marketing Followed Up Buyer Leads Exposure Feedback Mkt Analysis MANAGEMENT CONTRACT NEGOTIATIONS Verify Buyers COMPUTE REVIEW COUNTER OBTAIN OPEN Higher ClosingBorrowing Ability NET Receipts OFFER OFFER (s) Signatures ESCROW Ratio! COMPLETE TRANSACTION MANAGEMENT FINANCING CLOSING TITLE PROPERTY DISCLOSURES Verify Strategy Signatures Easements Inspections Property Control Buyer VOE / VOD / VOF Statement of ID PR Review Report Taxes Expectations Hazard Insurance Amendments CCRs REVIEW Lead Paint Appraisal Review Costs HOA Follow Up Hazards Minimize Draw Loan Docs Loan Docs Title Docs SIGN OFF Assessments Liability CLOSING POSSESSION 7 Day Alert! Walk Through Contingency Closing Funds Possession CLOSING MAXIMIZE Your Proceeds AFTER SALE FOLLOW UP Closing Statement Title Policy Closing Details Miscellaneous REFERRALS
  26. 26. - What It Really Takes to BUY a Home - BUYER QUALIFICATIONS Home Buying Loan Buyer Overview Pre-Approval Pledge PROPERTY SELECTION Housing Purchase Property Property Price CMA WRITERequirements Strategy Selection Tour Analysis OFFER 15+ CONTRACT NEGOTIATIONS Cover Package Delivery Obtain All OFFER ACCEPTED Letter Offer Presentation Signatures 25 + COMPLETE TRANSACTION MANAGEMENT FINANCING CLOSING TITLE PROPERTY Miscellaneous Minimize Strategy Instructions Review Inspections Disclosures Liability Verifications Statement of ID PR Review Report Notifications Hazard Insurance Amendments CCRs Repair Request Legal Compliance Appraisal Comps Review Costs HOA Repairs Coordination Maximize Draw Loan Docs SIGN LOAN DOCS Title Documents Follow Up Negotiations Investment CLOSING POSSESSION 7 Day Alert! WALK THRU Coordination Buyer Funds Lender Funds RECORDING 50+ AFTER SALE SUPPORT Closing Docs Title Insurance After Sale Items Miscellaneous REFFERALS
  27. 27. Today’s Market Choices Location Price Condition .
  28. 28. Housing Price Factors Supply Demand (Actives) (30 Day Pendings) Home Pricing DistressedPerception(Media, Pros Clients) Properties (Pre F/C, Bank Owned Vacants)
  29. 29. Market Velocity Wheel 12 11 1 10 2 Weak Market Sellers Market - Rising Foreclosures - Rising Prices - Prices May Decline - Faster Market Times - Longer Market Times - Lower Inventory - Price is Major Factor - Ads Open Houses9 3 Buyers Market Balanced Market - Value Buyers - Prices Steady - Softer Prices - Inventory Changing - More Homes Expire - Mixed Market 8 4 7 5 6
  30. 30. Chasing the Market Appraised 4/2009 for $700,000 Listed $820,000 for 263 days - expired Relisted 3/2010 for $775,000 – expired after 363 days – Comps now support a value Reduced to $675,000 of $625,000 Still active 100+ days later
  31. 31. 20% Mortgage Interest Rate History 1971 - Present18%16%14% 41 Year Average 30 Year Average 8.74%12% 8.29% 20 Year Average 6.76% 10 Year Average10% 5.64% 2 Year Average8% 4.35%6%4%2% SOURCE: PRIMARY MORTGAGE MARKET SURVEY - FREDDIE MAC0% 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
  32. 32. Sales Price Vs Mortgage Interest Rates TodayInterest Rate 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 10.00% 11.00% 12.00% 13.00%Market Price $400,000 $341,095 $305,280 $275,441 $249,548 $227,538 $208,620 $192,403 $178,006 $165,613PI $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526Loan $320,000 $284,246 $254,400 $229,534 $207,956 $189,615 $173,850 $160,336 $148,338 $138,011Pct Down 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%Down Payment $80,000 $56,849 $50,880 $45,907 $41,591 $37,923 $34,770 $32,067 $29,668 $27,602 $450,000 14% $400,000 12% $350,000 10% $300,000 $250,000 8% $200,000 6% $150,000 4% $100,000 2% $50,000 $0 0% Market Price Interest Rate
  33. 33. InflationThis chart shows the explosive growth of the Money Supply in relationto Total Population over the last four years: 350,000 $9,000 $8,498 314,067 $8,000 300,000 301,903 $7,000 250,000 $6,000 211,857 200,000 $5,000 150,000 149,829 $4,000 $2,817 $3,000 100,000 102,585 $2,000 50,000 $381 $1,000 $51 $213 0 $0When the Money Supply keeps pace with Total Population, prices remain stable,But when the Money Supply increases faster than the Total Population, there ismore money chasing a limited number of goods that results in ‘rising prices’. Thehuge ‘growth’ in the money supply is the underlying and root cause of inflation. 1918: $ 51 in circulation for every person in America. 1946: $ 213 1974: $ 381 2008: $ 2,817 2012: $ 8,498US Total Population (Source: US Census Bureau)Money Supply (Source: Federal Reserve Bank of St Louis).
  34. 34. Mortgage Rates to Inflation20%18%16%14%12%10%8%6%4%2%0% 1974 1965 1967 1969 1971 1973 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1995 1997 1999 2001 2003 2005 2007 Inflation Mortgage Rates Interest rates average 2.4% above the rate of inflation
  35. 35. Foreclosures 1,444 Short Sales 1,934 Vacant 5,535 Active 20,060
  36. 36. 6,000 100% 99%5,000 4,822 4,499 98% 4,067 97%4,000 3,529 96% 95.8%3,000 95% 95.9% 94% 94.2%2,000 93.9% 93% 92%1,000 91% 0 90% July 2009 July 2010 July 2011 July 2012 Closed L/S Ratio
  37. 37. Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 AvgTotal Actives 31,950 30,454 29,085 29,085 26,222 23,468 23,363 22,726 23,314 22,471 22,142 20,953 20,060 25,023Pendings (Last 30 Days) 5,096 5,335 4,663 4,161 3,728 3,472 4,176 4,793 5,296 5,174 5,391 5,026 4,712 4,694Market Velocity 188 171 187 210 211 203 168 142 132 130 123 125 128 163Expired / Cancelled 4,136 4,369 4,223 3,717 3,463 4,373 3,068 3,174 2,834 2,501 2,413 2,516 2,476 3,328Expired / Cancelled 81% 82% 91% 89% 93% 126% 73% 66% 54% 48% 45% 50% 53% 73%Interest Rate (30 Yr Fixed) 4.80% 4.55% 4.40% 4.41% 4.35% 4.29% 4.24% 4.21% 4.28% 4.21% 4.10% 3.99% 3.90% 4.32%Market Velocity 6.3 5.7 6.2 7.0 7.0 6.8 5.6 4.7 4.4 4.3 4.1 4.2 4.3 5HOMES sold per day 170 178 155 139 124 116 139 160 177 172 180 168 157 156HOMES sold LAST 6 MONTHS 31,519 32,183 31,210 30,179 28,521 26,455 25,535 24,993 25,626 26,639 28,302 29,856 30,392 28,570HOMES sold NEXT 90 DAYS 15,288 16,005 13,989 12,483 11,184 10,416 12,528 14,379 15,888 15,522 16,173 15,078 14,136 14,082 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12Expired / Cancelled 4,136 4,369 4,223 3,717 3,463 4,373 3,068 3,174 2,834 2,501 2,413 2,516 2,476 3,328Pending 5,096 5,335 4,663 4,161 3,728 3,472 4,176 4,793 5,296 5,174 5,391 5,026 4,712 4,694PerCent 0.81 0.82 0.91 0.89 0.93 1.26 0.73 0.66 0.54 0.48 0.45 0.50 0.53 0.73 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12Market Velocity 188 171 187 210 211 203 168 142 132 130 123 125 128 163Expired / Cancelled 81% 82% 91% 89% 93% 126% 73% 66% 54% 48% 45% 50% 53% 73% Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12HOMES sold per day 170 178 155 139 124 116 139 160 177 172 180 168 157 156Market Velocity 188 171 187 210 211 203 168 142 132 130 123 125 128 163Expired / Cancelled 81% 82% 91% 89% 93% 126% 73% 66% 54% 48% 45% 50% 53% 73% 5% -9% 9% 12% 1% -4% -17% -15% -7% -1% -5% 2% 2%
  38. 38. 70,000 600 525 51660,000 500 468 454 468 422 41050,000 400 389389 400 400 384 387 372 383 364 358 359 36140,000 343 348 338 320 327 317 319 313 317 304 308 339 302 300 288 291 276 271 272 275 263 258 269 261 267 266 26030,000 255 257 238 235 223 218 218 218 211 214 211 210 202 199 204 205 201 203 200 197 192 187 190 180 235 183 18820,000 177 Buyers Ma rk et 162174 178 193 176 179171 168 163 157 165 167 157 142 132 128 130125 123 10010,000 Seller s Market 0 0 Dec-03 May-04 Nov-04 May-05 Nov-05 May-06 Nov-06 May-07 Nov-07 May-08 Nov-08 May-09 Nov-09 May-10 Nov-10 May-11 Nov-11 May-12 Jul-04 Sep-04 Jul-05 Sep-05 Jul-06 Sep-06 Jul-07 Sep-07 Jul-08 Sep-08 Jul-09 Sep-09 Jul-10 Sep-10 Jul-11 Sep-11 Jul-12 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Total Actives Pendings (Last 30 Days) Market Velocity
  39. 39. 2,000 3,000 4,000 8,000 1,000 5,000 6,000 7,000 0Dec-03Mar-04Jun-04Sep-04Dec-04Mar-05Jun-05Sep-05Dec-05Mar-06Jun-06Sep-06Dec-06Mar-07Jun-07Sep-07Dec-07Mar-08Jun-08Sep-08Dec-08 PENDING VS. FAILEDMar-09Jun-09Sep-09Dec-09Mar-10Jun-10Sep-10Dec-10Mar-11Jun-11Sep-11Dec-11Mar-12Jun-12 0 2000 4000 6000 8000 10000 12000
  40. 40. 2,000 4,000 6,000 0 8,000 12,000 10,000 Dec-03 Mar-04 Jun-04 Sep-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06Pending Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 PENDING VS. FAILED Sep-08 Dec-08Expired / Cancelled Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10PerCent Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 0% 50% 100% 150% 200% 300% 350% 400% 250%
  41. 41. 100 200 300 400 500 600 0 Dec-03 Mar-04 Jun-04 Sep-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07Expired / Cancelled Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09Market Velocity Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 0% 50% 100% 200% 250% 300% 350% 400% 150%
  42. 42. 200 300 400 500 600 100 0 Dec-03 Mar-04 Jun-04 Sep-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07HOMES sold per day Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08Expired / Cancelled Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10Market Velocity Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 0% 50% 100% 150% 200% 250% 350% 400% 300%
  43. 43. $300,000 99% 97.9% 98%$250,000 97.8% 97.7% 97.8% 97.6% 97% 96.7%$200,000 96% 95.2%$150,000 95% 94.7% 94.0% 94%$100,000 93.6% 93.4% 93% $224,840 $231,603 $239,871 $254,779 $260,723 $265,732 $230,617 $197,562 $199,258 $176,326 $178,821 $50,000 92% $0 91% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Sales Price Sold Ratio
  44. 44. $300,000 80,000 70,000$250,000 67,422 68,256 59,798 60,000 57,218$200,000 52,485 54,195 50,000 48,288 48,846 45,992 44,752$150,000 41,470 40,000 30,000$100,000 20,000 $224,840 $231,603 $239,871 $254,779 $260,723 $265,732 $230,617 $197,562 $199,258 $176,326 $178,821 $50,000 10,000 $0 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Sales Price Annual Sales
  45. 45. $300,000 6,000 5,542 5,610$250,000 4,915 5,000 4,703 4,454 4,314$200,000 3,969 4,015 4,000 3,780 3,678 3,408$150,000 3,000$100,000 2,000 $224,840 $231,603 $239,871 $254,779 $260,723 $265,732 $230,617 $197,562 $199,258 $176,326 $178,821 $50,000 1,000 $0 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Sales Price Sales / Month