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Modeling Concepts
                            New IA Techniques
                            for a Web 2.0 World
          ...
Agenda
                         What and Why
                   ✦


                         The Basics: Node Models
     ...
Introductions

                         About Me
                   ✦


                         About You
               ...
What and Why



             4

Monday, March 23, 2009
Social Networking in the                                                                                                  ...
How this helped...
                     Highlights otherwise buried
                 ✦

                     concepts.
   ...
In the landscape of




             7

Monday, March 23, 2009
vs. Site Maps




             8

Monday, March 23, 2009
vs. Flow Charts




             9

Monday, March 23, 2009
vs. Quantitative Charts




            10

Monday, March 23, 2009
What do concept models




            11

Monday, March 23, 2009
What do they accomplish?




            12

Monday, March 23, 2009
What would YOU
                         use concept models



            13

Monday, March 23, 2009
The Basics



            14

Monday, March 23, 2009
Characteristics




            15

Monday, March 23, 2009
Variations




            16

Monday, March 23, 2009
Bidding Events include Training, Mock Auction, Live Auction.
                                                             ...
18
                         http://www.freepress.net/ownership/atthistory

Monday, March 23, 2009
CONTENT



                                                     Feedback
                                Taxonomy         ...
20

Monday, March 23, 2009
is
                                                       program                      coach
                             ...
22

Monday, March 23, 2009
Type


                                                                           creates                                 ...
When to use




            24

Monday, March 23, 2009
When to use




            24

Monday, March 23, 2009
When to use




            24

Monday, March 23, 2009
When to use




            24

Monday, March 23, 2009
Planning Decisions



            25

Monday, March 23, 2009
The Decisions




            26

Monday, March 23, 2009
Audience




            27

Monday, March 23, 2009
Audience




            27

Monday, March 23, 2009
Audience




            28

Monday, March 23, 2009
Audience




            28

Monday, March 23, 2009
Exercise
              Create a
         simple node model



            29

Monday, March 23, 2009
Film Distribution
    The primary agenda of the distributor is to        apply to all films subsequently booked,
    convin...
Content Decisions



            31

Monday, March 23, 2009
32

Monday, March 23, 2009
Concept Models
                           in Process


            33

Monday, March 23, 2009
34

Monday, March 23, 2009
35

Monday, March 23, 2009
Uses




            36

Monday, March 23, 2009
Impact on Content




            37

Monday, March 23, 2009
38

Monday, March 23, 2009
38

Monday, March 23, 2009
Uses




            39

Monday, March 23, 2009
Impact on Content




            40

Monday, March 23, 2009
41

Monday, March 23, 2009
41

Monday, March 23, 2009
Uses




            42

Monday, March 23, 2009
Impact on Content




            43

Monday, March 23, 2009
Exercise
             Share your model




            44

Monday, March 23, 2009
Other
                         Concept Models


            45

Monday, March 23, 2009
46

Monday, March 23, 2009
PRODUCT
                                                                                                                  ...
Preference A
                         Segment 1                                                        Segment 2
         ...
Users may add a portlet more than once to any of their portals, though portlets       Two portlets of the same type share ...
Conceptual Model of a Community Centric WebSite.
                                                                         ...
agenda                                                  agenda

                                                          ...
Exercise
     Adapt your model or
       iterate upon it



            52

Monday, March 23, 2009
What are your take-awa




            53

Monday, March 23, 2009
Thanks!
                         dan@eightshapes.com
                         social networks:



            54

Monday, ...
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Modeling Concepts ~ IA Summit 2009

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Information architects need better tools for dealing with complex design problems like faceted browsing, template-driven displays, and content management systems. Site maps show a web site’s underlying structure, but render every page literally. Such views of the site are hopelessly obsolete before they reach the printer. They do not account for modern approaches to designing navigation systems. Database- and CMS-driven sites, for example, offer greater flexibility in storing and displaying content. Our deliverables must be able to keep up.

Concept models offer an alternative that better approximate the underlying structures of today’s web sites. By documenting a site’s foundation at a greater level of abstraction, concept models provide designers better insight into the user experience.

Published in: Education, Technology

Modeling Concepts ~ IA Summit 2009

  1. Modeling Concepts New IA Techniques for a Web 2.0 World by Dan Brown, EightShapes IA Summit 2009, Memphis, TN, USA 1 Monday, March 23, 2009
  2. Agenda What and Why ✦ The Basics: Node Models ✦ Planning Decisions ✦ Content Decisions ✦ Concept Models in Process ✦ Other Kinds of Models ✦ 2 Monday, March 23, 2009
  3. Introductions About Me ✦ About You ✦ Who are you? ✦ Where do you work? ✦ Why are you here? ✦ 3 Monday, March 23, 2009
  4. What and Why 4 Monday, March 23, 2009
  5. Social Networking in the Geography Functional Silos Social helps overcome Workers Obstacles Networking like... Time Contribut- ors are Financial Constraints Creators Watchers Participants conceal limit depends on Curators Innovation Evangelists Subject Customers Matter Problem- Experts Solving must encourage Productivity & depend Work Interactions Resources support Colleagues on Efficiency Product Corporate depends on Culture Responsive- ness Partners Knowledge must embrace must value Support exposes Sharing Flexibility Feedback Technology enables Platform sits on Virtual Environment 5 Monday, March 23, 2009
  6. How this helped... Highlights otherwise buried ✦ concepts. Shifts conversation. ✦ Draws connections. ✦ Conveys complex relationships. ✦ Eliminates redundancies. ✦ Contextualizes concepts. ✦ 6 Monday, March 23, 2009
  7. In the landscape of 7 Monday, March 23, 2009
  8. vs. Site Maps 8 Monday, March 23, 2009
  9. vs. Flow Charts 9 Monday, March 23, 2009
  10. vs. Quantitative Charts 10 Monday, March 23, 2009
  11. What do concept models 11 Monday, March 23, 2009
  12. What do they accomplish? 12 Monday, March 23, 2009
  13. What would YOU use concept models 13 Monday, March 23, 2009
  14. The Basics 14 Monday, March 23, 2009
  15. Characteristics 15 Monday, March 23, 2009
  16. Variations 16 Monday, March 23, 2009
  17. Bidding Events include Training, Mock Auction, Live Auction. Events inherit most properties from the main auction object. RESULTS ROUNDS ITEMS BIDDING EVENT EVENT EVENT RESULTS BIDDERS USER POOL ITEM MASTER LIST AUCTION CONTACTS BIDDERS MASTER LIST ITEM DEFINITION APPLICATION EVENT EVENT EVENT AUCTION SCHEDULE QUALIFYING RULES SUPPORTING BIDDING BIDDERS TECH BIDDERS MATERIALS PROCESSING BIDDERS GUIDE PUBLIC TRAINING NOTICES MATERIALS 17 Monday, March 23, 2009 Auction Manager Redesign Version: 0.1 La
  18. 18 http://www.freepress.net/ownership/atthistory Monday, March 23, 2009
  19. CONTENT Feedback Taxonomy Instruction Metadata INTERACTION Flow Fields STRUCTURE 19 Monday, March 23, 2009
  20. 20 Monday, March 23, 2009
  21. is program coach associated with is which associated coaches supports with is family athlete sport supported plays by of Special Olympics has friend featured nected through participates competed who became in in in sporting who leads who helped volunteer initiative sponsor event local fund who encouraged who helps who then which which friend to become with helped with initiated contacted fundraising volunteer event 21 Monday, March 23, 2009
  22. 22 Monday, March 23, 2009
  23. Type creates Product Manufacturer prepares describes demo/video Document spec references catalog brochure creates describes uses Solution Editor describes writes contributes to Content rates Builder article 23 review Monday, March 23, 2009
  24. When to use 24 Monday, March 23, 2009
  25. When to use 24 Monday, March 23, 2009
  26. When to use 24 Monday, March 23, 2009
  27. When to use 24 Monday, March 23, 2009
  28. Planning Decisions 25 Monday, March 23, 2009
  29. The Decisions 26 Monday, March 23, 2009
  30. Audience 27 Monday, March 23, 2009
  31. Audience 27 Monday, March 23, 2009
  32. Audience 28 Monday, March 23, 2009
  33. Audience 28 Monday, March 23, 2009
  34. Exercise Create a simple node model 29 Monday, March 23, 2009
  35. Film Distribution The primary agenda of the distributor is to apply to all films subsequently booked, convince the exhibitor to rent, or quot;bookquot;, each although on occasion some of the terms, such film. To this end the distributor usually as the percentage of the gross to be paid by arranges industry screenings for exhibitors, the exhibitor, may be varied with regard to a and uses other marketing techniques that will particular film. make the exhibitor believe they will profit financially by showing the film. The distributor must also ensure that enough film prints are struck to service all contracted Once this is accomplished, the distributor then exhibitors on the contract-based opening day, secures a written contract stipulating the ensure their physical delivery to the theater by amount of the gross ticket sales to be paid to the opening day, monitor exhibitors to make the distributor (usually a percentage of the sure the film is in fact shown in the particular gross after first deducting a quot;floorquot;, which is theatre with the minimum number of seats and called a quot;house allowancequot; (also known as the show times, and ensure the prints' return to quot;nutquot;), collect the amount due, audit the the distributor's office or other storage exhibitor's ticket sales as necessary to ensure resource also on the contract-based return the gross reported by the exhibitor is accurate, date. In practical terms, this includes the secure the distributor's share of these physical production of film prints and their proceeds, and transmit the remainder to the shipping around the world (a process that is production company (or to any other beginning to be replaced by digital distribution) intermediary, such as a film release agent). as well as the creation of posters, newspaper Ordinarily there are standard blanket contracts and magazine advertisements, television between a distributor and an exhibitor that commercials, trailers, and other types of ads. 30 Monday, March 23, 2009
  36. Content Decisions 31 Monday, March 23, 2009
  37. 32 Monday, March 23, 2009
  38. Concept Models in Process 33 Monday, March 23, 2009
  39. 34 Monday, March 23, 2009
  40. 35 Monday, March 23, 2009
  41. Uses 36 Monday, March 23, 2009
  42. Impact on Content 37 Monday, March 23, 2009
  43. 38 Monday, March 23, 2009
  44. 38 Monday, March 23, 2009
  45. Uses 39 Monday, March 23, 2009
  46. Impact on Content 40 Monday, March 23, 2009
  47. 41 Monday, March 23, 2009
  48. 41 Monday, March 23, 2009
  49. Uses 42 Monday, March 23, 2009
  50. Impact on Content 43 Monday, March 23, 2009
  51. Exercise Share your model 44 Monday, March 23, 2009
  52. Other Concept Models 45 Monday, March 23, 2009
  53. 46 Monday, March 23, 2009
  54. PRODUCT Component Offerings Resources PRODUCT PRODUCT Category Trends Industries PRODUCT Edition Solutions Customer Profiles SOLUTION Articles, etc. Products Press Release Software Hardware SERVICE Services Case Studies SERVICE Multimedia Category Education & Training Initiatives THEME Promotions Events Partners GROUP Downloads Forums Policies Suppliers Governance PREVIEW Documentation Jobs ARTICLE Investor Relations User Groups Overview EVENT Support Company HOME 47 Monday, March 23, 2009
  55. Preference A Segment 1 Segment 2 Priorities: blah. Priorities: blah. Concerns: blah. Concerns: blah. Aptitude: blah. Aptitude: blah. Design Strategy: Design Strategy: • Design Principle. • Design Principle. 45-74 45-74 25-44 25-44 • Design Principle. • Design Principle. • Design Principle. • Design Principle. 13-24 13-24 • Design Principle. • Design Principle. Interests by Age Group Interests by Age Group • Interest • Interest • Interest • Interest • Interest • Interest Behavior A Behavior B Segment 3 Segment 4 Priorities: blah. Priorities: blah. Concerns: blah. Concerns: blah. Aptitude: blah. Aptitude: blah. Design Strategy: Design Strategy: 45-74 45-74 25-44 25-44 • Design Principle. • Design Principle. • Design Principle. • Design Principle. 13-24 13-24 • Design Principle. • Design Principle. • Design Principle. • Design Principle. Interests by Age Group Interests by Age Group • Interest • Interest • Interest • Interest Preference B • Interest • Interest 48 Monday, March 23, 2009
  56. Users may add a portlet more than once to any of their portals, though portlets Two portlets of the same type share a BUT two portlets of the same type 1 2 3 added in one place are not automatically added elsewhere. data source. may appear di erently. !quot;#$%&$'() !quot;#$%&$'(* !quot;#$%&$'() !quot;#$%&$'(* !quot;#$%&'()*+ !quot;#$%&'()*0 Changing the look of one portlet BUT changes to the data source from 4 5 does not a ect the appearance of one portlet do a ect other portlets other portlets of the same type. of the same type. "#12)1 !quot;#$%&$'() !quot;#$%&$'(* !quot;#$%&$'() !quot;#$%&$'(* ,-* ./%(quot; 49 Monday, March 23, 2009
  57. Conceptual Model of a Community Centric WebSite. Social Technographics Pro le Of Website Audience Au d i e n ce ( B l o g g e r ) S i te w/detachable LEGEND s h a re d co nte nt Current Audience 35-44 Index: All adults = 100 Future Audience 25-34 Creators 21% 100/129 27% Brand Umbrella 42% Critics 114/108 40% Public Internet Collectors 19% 100/111 21% Community 32% Joiners 91/149 52% Core Tools Spectators 68% 99/104 B ra n d 72% (Wish List, Shopping, Pro le) Ap e r t u re 27% Inactives 108/76 19% Brand Module D a t a f r o m F o r r e s t e r R e s e a r c h Te c h n o g r a p h i c s ® s u r v e y s , 2 0 0 8 . F o r f u r t h e r d e t a i l s o n t h e S o c i a l Te c h n o g r a p h i c s p r o f i l e , Branded Theme Module s e e g r o u n d s w e l l . f o r r e s t e r. c o m . B ra n d B ra n d Marketing Spiral on a Community Centric WebSite Lifestyle/Editorial Community Community Content (article, idea, comment, tip) A nity Community Member Conversation In uencer L i fe s t y l e / B ra n d Participation Internal Marketing Ed i to r i a l Resource Branded Engagement Public Content Interaction Audience [Non-member] B ra n d © David//Armano Wi l l Eva n s Awareness Us e r E x p e r i e n ce Arc h i te c t S e m a nt i c Fo u n d r y, L LC 50 http://blog.semanticfoundry.com/expertise/strategic-design/ Monday, March 23, 2009
  58. agenda agenda tool message tool message tool message skills habits skills habits 51 Monday, March 23, 2009
  59. Exercise Adapt your model or iterate upon it 52 Monday, March 23, 2009
  60. What are your take-awa 53 Monday, March 23, 2009
  61. Thanks! dan@eightshapes.com social networks: 54 Monday, March 23, 2009

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