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Information Architecture Lenses - by Dan Brown

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A new tool you can use during the design process for information architecture, lenses provide essential questions to evaluate and critique virtual structures and navigation.

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Information Architecture Lenses - by Dan Brown

  1. 1. @ialenses — EightShapes — Dan Brown IA Lenses Helpful Perspectives for Information Architects Confab – April 2019 Dan Brown @brownorama – @ialenses
  2. 2. @ialenses — EightShapes — Dan Brown 2 Information architecture is the design of virtual structures, through which users find or interact with information. design virtual structures
  3. 3. @ialenses — EightShapes — Dan Brown 3 A lens is a perspective from which to consider, explore, and interrogate a design decision. consider explore interrogate perspective design
  4. 4. @ialenses — EightShapes — Dan Brown 4 What’s a lens? Category Title Description Prompts Key Question
  5. 5. @ialenses — EightShapes — Dan Brown 5 There are 51 of them
  6. 6. @ialenses — EightShapes — Dan Brown 6 I know, right? 😳 🤪 🤓
  7. 7. @ialenses — EightShapes — Dan Brown 7 Where did lenses come from? CIRCA 2016
  8. 8. @ialenses — EightShapes — Dan Brown 8 Observation 1: Ambiguous Labels I can’t tell the difference between research and publications.
  9. 9. @ialenses — EightShapes — Dan Brown 9 Challenge 2: Lack of Context Nothing tells me what the World Bank really does.
  10. 10. @ialenses — EightShapes — Dan Brown 10 Challenge 3: Value of Persistent Navigation I wish the navigation
 helped me understand where I am.
  11. 11. @ialenses — EightShapes — Dan Brown 11 After observing, we ask… Ambiguous labels Lack of context Persistent navigation I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does. I wish the navigation
 helped me understand where I am.
  12. 12. @ialenses — EightShapes — Dan Brown 12 After observing, we ask… Ambiguous labels Lack of context Are there clearer words? Can users grok what’s available? Persistent navigation What would actually help users? I wish the navigation
 helped me understand where I am. I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does.
  13. 13. @ialenses — EightShapes — Dan Brown 13 What else can we ask? Are there clearer words? Can users grok what’s available? What would actually help users? How will this be maintained? Will this distract users? Who benefits most from this structure? Which one of these items is not like the others?How can this increase user confidence? Does this tell a story? How difficult to build? What precedent does this set? What’s the shelf-life? What burden does this place on the menu? How do we support exploration? And many more…
  14. 14. @ialenses — EightShapes — Dan Brown 14 Why is this important? 🤔
  15. 15. @ialenses — EightShapes — Dan Brown 15 IA → scary consequences 🤡 🤡
  16. 16. @ialenses — EightShapes — Dan Brown 16 Steward Brand’s “Pace Layering”
  17. 17. @ialenses — EightShapes — Dan Brown 17 Pace Layers NATURE CULTURE GOVERNANCE INFRASTRUCTURE COMMERCE
  18. 18. @ialenses — EightShapes — Dan Brown 18 Pace Layers CULTURE GOVERNANCE INFRASTRUCTURE COMMERCE ART/FASHION SLOWER FASTER
  19. 19. @ialenses — EightShapes — Dan Brown 19 Pace Layers DOMAIN STRUCTURE NAVIGATION UI DESIGN VISUAL DESIGN 💥 💥
  20. 20. @ialenses — EightShapes — Dan Brown 20 IA deals with the abstract ☁
  21. 21. @ialenses — EightShapes — Dan Brown 21 ☁Researching ☁Analyzing ☁Consulting ☁Informing ☁Funding ☁“country” ☁“topic” ☁“region” ☁“practice”
  22. 22. @ialenses — EightShapes — Dan Brown 22 Critique makes things better 🔬
  23. 23. @ialenses — EightShapes — Dan Brown 23 1. scary consequences 2. about the abstract 3. depends on critique(like all design)
  24. 24. @ialenses — EightShapes — Dan Brown 24 Lenses give us questions to ask ourselves
  25. 25. @ialenses — EightShapes — Dan Brown 25 Lenses give us questions to ask ourselves
  26. 26. @ialenses — EightShapes — Dan Brown 26 But, lenses don’t give us answers 💥 💥 💥 💥 💥
  27. 27. @ialenses — EightShapes — Dan Brown 27 Using the lenses Who we are Where we work What we do Understanding poverty Work with us
  28. 28. @ialenses — EightShapes — Dan Brown 28 Example 1: Lens of Stability Who we are Where we work What we do Understanding poverty Work with us
  29. 29. @ialenses — EightShapes — Dan Brown 29 Example 2: Lens of Narrative Who we are Where we work What we do Understanding poverty Work with us
  30. 30. @ialenses — EightShapes — Dan Brown 30 Example 2: Lens of Narrative We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health Who we are Where we work What we do Understanding poverty Work with us
  31. 31. @ialenses — EightShapes — Dan Brown 31 Example 3: Lens of Multiple Homes We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health Who we are Where we work What we do Understanding poverty Work with us
  32. 32. @ialenses — EightShapes — Dan Brown 32 Lenses are a new tool
 Not a replacement 🔨
  33. 33. @ialenses — EightShapes — Dan Brown 33 Lenses let me re-examine
 what I do 🤔
  34. 34. @ialenses — EightShapes — Dan Brown 34
  35. 35. @ialenses — EightShapes — Dan Brown 35 What am I really struggling with? Who we are Where we work What we do Understanding poverty Work with us We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health
  36. 36. @ialenses — EightShapes — Dan Brown 36 Can we see them work one more time?
  37. 37. @ialenses — EightShapes — Dan Brown 37 You get a lens and… You get a lens and… You get a lens and… You get a lens and… You get a lens and… You get a lens and…
  38. 38. @ialenses — EightShapes — Dan Brown 38
  39. 39. @ialenses — EightShapes — Dan Brown 39
  40. 40. @ialenses — EightShapes — Dan Brown 40 Follow Lenses on Twitter @ialenses
  41. 41. @ialenses — EightShapes — Dan Brown 41 Send me your thoughts dan@eightshapes.com
  42. 42. @ialenses — EightShapes — Dan Brown 42 What I’m working on now… 1 2 3 4 5 🏁 PORTAL BUSINESS PROCESS LAUNCHPADGUIDEDASHBOARD UNIFIED NAVIGATION-PORTAL- DASHBOARD- GUIDE-LAUNCHPAD THING 🤡
  43. 43. @ialenses — EightShapes — Dan Brown 43 There’s work
 to be done. 🤡
  44. 44. @ialenses — EightShapes — Dan Brown 44 Thank you! Dan Brown @brownorama @ialenses

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