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IA Lenses: Helpful perspectives for information architects

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IA Lenses: Helpful perspectives for information architects

  1. 1. @ialenses — EightShapes — Dan Brown IA Lenses Helpful Perspectives for Information Architects IA Summit — Chicago — March 2018 Dan Brown – @brownorama – @ialenses
  2. 2. @ialenses — EightShapes — Dan Brown 2 What’s a lens? Category Title Description Prompts Key Question
  3. 3. @ialenses — EightShapes — Dan Brown 3 There are 44 of them
  4. 4. @ialenses — EightShapes — Dan Brown 4 There are 44 of them44
  5. 5. @ialenses — EightShapes — Dan Brown 5
  6. 6. @ialenses — EightShapes — Dan Brown 6
  7. 7. @ialenses — EightShapes — Dan Brown 7 I know, right? 😳 🤪 🤪
  8. 8. @ialenses — EightShapes — Dan Brown 8 Where did lenses come from?
  9. 9. @ialenses — EightShapes — Dan Brown 9 Observation 1: Ambiguous Labels I can’t tell the difference between research and publications.
  10. 10. @ialenses — EightShapes — Dan Brown 10 Challenge 2: Lack of Context Nothing tells me what the World Bank really does.
  11. 11. @ialenses — EightShapes — Dan Brown 11 Challenge 3: Value of Persistent Navigation I wish the navigation helped me understand where I am.
  12. 12. @ialenses — EightShapes — Dan Brown 12 Challenge 3: Value of Persistent Navigation I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does. I wish the navigation helped me understand where I am.
  13. 13. @ialenses — EightShapes — Dan Brown 13 After observing, we ask… Ambiguous labels Lack of context Persistent navigation I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does. I wish the navigation helped me understand where I am.
  14. 14. @ialenses — EightShapes — Dan Brown 14 After observing, we ask… Ambiguous labels Lack of context Are there clearer words? Can users grok what’s available? Persistent navigation What would actually help users? I wish the navigation helped me understand where I am. I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does.
  15. 15. @ialenses — EightShapes — Dan Brown 15 What else can we ask? Are there clearer words? Can users grok what’s available? What would actually help users? How will this be maintained? Will this distract users? Who benefits most from this structure? Which one of these items is not like the others?How can this increase user confidence? Does this tell a story? How difficult to build? What precedent does this set? What’s the shelf-life? What burden does this place on the menu? How do we support exploration?
  16. 16. @ialenses — EightShapes — Dan Brown 16 Why is this important? 🤪
  17. 17. @ialenses — EightShapes — Dan Brown 17 IA → scary consequences 🤪
  18. 18. @ialenses — EightShapes — Dan Brown 18 Pace Layers NATURE CULTURE GOVERNANCE INFRASTRUCTURE COMMERCE
  19. 19. @ialenses — EightShapes — Dan Brown 19 Pace Layers CULTURE GOVERNANCE INFRASTRUCTURE COMMERCE ART/FASHION SLOWER FASTER
  20. 20. @ialenses — EightShapes — Dan Brown 20 Pace Layers CULTURE STRUCTURE NAVIGATION UI DESIGN VISUAL DESIGN
  21. 21. @ialenses — EightShapes — Dan Brown 21 Pace Layers CULTURE STRUCTURE NAVIGATION UI DESIGN VISUAL DESIGN
  22. 22. @ialenses — EightShapes — Dan Brown 22 IA deals with the abstract ☁️
  23. 23. @ialenses — EightShapes — Dan Brown 23 Researching Analyzing Consulting Informing Funding “country” “topic”“region” “practice”
  24. 24. @ialenses — EightShapes — Dan Brown 24 Critique makes things better 🔬
  25. 25. @ialenses — EightShapes — Dan Brown 25 My job is to consume ambiguity and [excrete] clarity.” — Karl Fast “
  26. 26. @ialenses — EightShapes — Dan Brown 26 Lenses give us questions to ask ourselves
  27. 27. @ialenses — EightShapes — Dan Brown 27 Lenses give us questions to ask ourselves
  28. 28. @ialenses — EightShapes — Dan Brown 28 Lenses give us perspectives but not the right answers 💥 💥 💥 💥 💥
  29. 29. @ialenses — EightShapes — Dan Brown 29 Using the lenses Who we are Where we work What we do Understanding poverty Work with us
  30. 30. @ialenses — EightShapes — Dan Brown 30 Example 1: Lens of Stability Who we are Where we work What we do Understanding poverty Work with us
  31. 31. @ialenses — EightShapes — Dan Brown 31 Example 1: Lens of Stability Who we are Where we work What we do Understanding poverty Work with us
  32. 32. @ialenses — EightShapes — Dan Brown 32 Example 2: Lens of Narrative Who we are Where we work What we do Understanding poverty Work with us
  33. 33. @ialenses — EightShapes — Dan Brown 33 Example 2: Lens of Narrative Who we are Where we work What we do Understanding poverty Work with us
  34. 34. @ialenses — EightShapes — Dan Brown 34 Example 2: Lens of Narrative We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health Who we are Where we work What we do Understanding poverty Work with us
  35. 35. @ialenses — EightShapes — Dan Brown 35 Example 3: Lens of Multiple Homes We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health Who we are Where we work What we do Understanding poverty Work with us
  36. 36. @ialenses — EightShapes — Dan Brown 36 Lenses are a new tool Not a replacement 🔨
  37. 37. @ialenses — EightShapes — Dan Brown 37 Lenses let me re-examine what I do 🤪
  38. 38. @ialenses — EightShapes — Dan Brown 38 Lenses let me re-examine what I do 🤪
  39. 39. @ialenses — EightShapes — Dan Brown
  40. 40. @ialenses — EightShapes — Dan Brown 40
  41. 41. @ialenses — EightShapes — Dan Brown 41
  42. 42. @ialenses — EightShapes — Dan Brown 42
  43. 43. @ialenses — EightShapes — Dan Brown 43
  44. 44. @ialenses — EightShapes — Dan Brown
  45. 45. @ialenses — EightShapes — Dan Brown 45 What am I really struggling with? Who we are Where we work What we do Understanding poverty Work with us We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health
  46. 46. @ialenses — EightShapes — Dan Brown 46 I know what you’re thinking… 🤪
  47. 47. @ialenses — EightShapes — Dan Brown 47 Sorry… 🤪
  48. 48. @ialenses — EightShapes — Dan Brown 48 Can we see them work one more time?
  49. 49. @ialenses — EightShapes — Dan Brown 49 You get a lens and… You get a lens and… You get a lens and… You get a lens and… You get a lens and… You get a lens and…
  50. 50. @ialenses — EightShapes — Dan Brown 50 Everybody gets a lens!
  51. 51. @ialenses — EightShapes — Dan Brown 51 Now your turn… 👀 1. Review your lens. Read the description, prompts, and key question. 2. Look at the site through the perspective of the lens. 3. Write down what thoughts the lens provokes. You have three minutes
  52. 52. @ialenses — EightShapes — Dan Brown 52
  53. 53. @ialenses — EightShapes — Dan Brown Now your turn… 👀 1. Review your lens. Read the description, prompts, and key question. 2. Look at the site through perspective of your lens. 3. Write down what thoughts the lens provokes. 🤪 When I call on you… 1. Tell us your name. 2. Tell us the name of your lens. 3. Read the key question. 4. Tell us what it revealed to you. You have three minutes
  54. 54. @ialenses — EightShapes — Dan Brown 54 Follow Lenses on Twitter
  55. 55. @ialenses — EightShapes — Dan Brown 55 Send me your thoughts dan@eightshapes.com
  56. 56. @ialenses — EightShapes — Dan Brown 56 What I’m working on now… 1 2 3 4 5 🏁 UNIFIED NAVIGATION / GUIDE / PORTAL / DASHBOARD / LAUNCHPAD THING
  57. 57. @ialenses — EightShapes — Dan Brown 57 There’s work to be done.
  58. 58. @ialenses — EightShapes — Dan Brown 58 Thank you!Dan Brown @brownorama @ialenses

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