Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Video Anytime AnyWhere AnyDevice

811 views

Published on

Do you need to deliver a video any where in the world without paying for a golden master DVD to accomplish it? Would you like to deliver it 24 hours a day, 7 days a week? How about on ANY device? Come to this session to learn how this is possible and why it's important to you!

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Video Anytime AnyWhere AnyDevice

  1. 1. Video Anytime, Anywhere, Any Device By Bradley D. Brown CEO
  2. 2. Agenda } Background,Introduction, Premise, New Terms in a New World } Case Studies} Anytime, anywhere, any device? } Myths and Truths } Summary
  3. 3. Biofor BradleyD.Brown
  4. 4. DreaminColor } How often do you get the opportunity to be your own first customer? } I saw a need }  I found someone solving the need and approached them about using it to solve my needs (and others) }  They didn’t want to do that, so I set out to do it on my own This is real…and is happening Businesses are transforming daily…
  5. 5. HowdoesaBarre Instructorgiveaclassat4am?
  6. 6. AGuitarTeacherin Californiateacha lessoninJapan?
  7. 7. A professional snowmobiler provide tips to a less seasoned rider while he’s thousands of miles away? Year round? } “Burandt will host clients from Lebanon, Russia, Sweden, Iceland, Norway and Italy.”
  8. 8. Video Consumption is Growing Exponentially * Internet Video Consumption
  9. 9. Second (and Third) Screens Are Exploding
  10. 10. InstantStreaming& Downloading }  Store, transcode, deliver and monetize video content stored in the cloud. }  Harness total flexibility to offer your content in a variety of ways: }  Sell content outright }  Rent }  Subscriptions }  More consumer options equal more revenue opportunities
  11. 11. All Devices, Anywhere & Anytime •  Consumers want the ability to access content optimized for every screen: •  Desktop •  Laptop •  Tablet •  Smart Phone •  Smart TV •  Platform provider handles all transcoding and other technical specifications
  12. 12. Marketplaces } Your Product} Their Branding} Their Community } Their Customer} Fewer Options (1 day rental, purchase)} No Subscriptions} Generates Incremental revenue
  13. 13. NetflixModel } Your Product} Their Branding} Their Community} Their Customer} Paid based on minutes viewed } Generates Incremental revenue
  14. 14. Branding (vs. Marketplace) Branding: •  Your branding •  Your product •  Your community Keep: •  More margin •  More profits •  Consumers focused •  Competitors off of your site
  15. 15. VODvs.DVD } DVD / Physical - Pressing and storing, Distribution, Fulfillment - All of that is just to get the first DVD into their hands } VOD – Video on Demand } People like both virtual and a backup (i.e. physical)
  16. 16. NewTerms } VOD – Video on Demand } SVOD – Subscription- based VOD} TVOD – Transaction (Rental / Purchased) VOD } AVOD – Advertising VOD } Transcoding – converting mezzanine file to formats necessary per device
  17. 17. CaseStudy#1 BDBSoftware } Onsite technology training – Oracle ApEx } Oracle ACE Director } World renowned Oracle expert } Vision – Train While Sleeping (24x365), no travel, not over and over } http://bdbsoftware.com
  18. 18. Anytime? } Could previously only train while I was awake and at a specific location } Now I train 24x7 – even while I’m sleeping } International customers } Techies who like to work/ train all night
  19. 19. Anywhere? } Could previously only train wherever a plane would take me} DVDs have limitations }  PAL vs. NTSC issues }  Must carry the DVDs }  Must have a DVD player with you
  20. 20. AnyDevice? } DVDs are limited to computers and TVs } VOD Media players for desktops, laptops, tablets, phones, smart TVs (Google TVs), smart devices (Roku, Apple TV) } People watch on EVERYTHING
  21. 21. CaseStudy#2 TheDaileyMethod } Yogo Studios around the world } Yogo guru, marketing guru } Vision – Sell digital version since we’re already selling a DVD } http://thedaileymethod.com
  22. 22. CaseStudy#3 ChampionshipProductions } Head track coach at Iowa State University} Started recording and doing production for peers } Large family business } Vision – Need to offer digital too – and it’s hard } http://championshipproduction s.com
  23. 23. CaseStudy#4 ChrisBurandt } World Renowned Snowmobile Expert } Desire to do recording and production for peers } Currently offering subscription (yearly, monthly)} Request a Video } Vision – Prove out the model } http://burandtv.com
  24. 24. CaseStudy#5 JoeVideographer } World Renowned Videographer} Services business – paid by the hour - linear } Now can get a slice of every sale} Vision – do production AND recurring revenue
  25. 25. NewBusiness Models } Affiliates (2 tiers) } Rentals } Subscriptions } Installment Payments } Living Video – build as you go } Drip Content – 8 week bootcamp rolled out over time } Gifting } Redemption Codes } Credit System
  26. 26. MythorTruth? } There are no more DVD players } People Won’t Download Content} Nobody Will Watch a Workout Video on a Phone
  27. 27. Therearenomore DVDPlayersinthe world } DVD Manufacturers and Replicators claim they produced more DVDs and CDs last year than ever before – some of this is due toconsolidation} Many small replicators and duplicators are gone } DVD Players don’t exist on phones, tablets and more new laptops
  28. 28. PeopleWon’tDownload } People download and watch when they are offline, on a plane, train, automobiles…} Downloading is important to people } Protected downloads (i.e. non-DRM free) are important to content owners
  29. 29. NobodyWillWatcha WorkoutVideoona Phone } People watch on all devices – it simply comes down to watching on the device they have with them
  30. 30. Summary } People watch anytime, anywhere, any device } This is real, is happening and is undeniable } Solution(s) do exist – created based on need } Businesses aretransforming in flexible manners – asdemonstrated

×