8 Great Ways Marketing Can Contribute More to Sales Success Barry Rosen
1:  Sales Research Market  Research Needs Perceptions Sales  Research Sales Success Factors Return on Sales  Investment Le...
2:  Qualify Leads 1 Sales  qualifies  leads 2 Sales pursues  leads  without qualifying 3 Sales doesn’t  qualify or  pursue...
3:  Getting Leads to “Sales Ready” <ul><ul><li>Toolkit </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>T...
4:  Presentations <ul><li>Strong communication ability </li></ul><ul><li>Creativity </li></ul>
5:  Proposals <ul><li>Written and designed to maximize impact </li></ul>For added performance Proposal Automation
6:  Large Account Selling <ul><li>Opportunity for Innovation </li></ul>
7:  “At-Risk” Customers <ul><li>Proactively identify </li></ul>Manage communication interaction Increase retention  
8:  Customer Growth Customer Of Share
Barry Rosen E-mail:   [email_address] Phone:   866-4-PURSUE Web: www.thepursuitgroup.com
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8 Great Ways Marketing can Contribute More to Sales Success

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8 Great Ways Marketing can Contribute More to Sales Success

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  • Thanks for viewing this presentation on Eight Great Ways Marketing can Contribute More to Sales Success. I’m Barry Rosen, President of The Pursuit Group. In the business to business world, the role of Marketing can be misunderstood and misapplied. Even by those who actively practice it. The fact is, that marketing skills and resources should make a much more significant impact on a company’s sales success than it sometimes does. Here are eight great ways to do it.
  • 8 Great Ways Marketing can Contribute More to Sales Success

    1. 1. 8 Great Ways Marketing Can Contribute More to Sales Success Barry Rosen
    2. 2. 1: Sales Research Market Research Needs Perceptions Sales Research Sales Success Factors Return on Sales Investment Leads Synched to Sales
    3. 3. 2: Qualify Leads 1 Sales qualifies leads 2 Sales pursues leads without qualifying 3 Sales doesn’t qualify or pursue leads Marketing can often qualify more efficiently and effectively
    4. 4. 3: Getting Leads to “Sales Ready” <ul><ul><li>Toolkit </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Trackable </li></ul></ul>Sales ready
    5. 5. 4: Presentations <ul><li>Strong communication ability </li></ul><ul><li>Creativity </li></ul>
    6. 6. 5: Proposals <ul><li>Written and designed to maximize impact </li></ul>For added performance Proposal Automation
    7. 7. 6: Large Account Selling <ul><li>Opportunity for Innovation </li></ul>
    8. 8. 7: “At-Risk” Customers <ul><li>Proactively identify </li></ul>Manage communication interaction Increase retention  
    9. 9. 8: Customer Growth Customer Of Share
    10. 10. Barry Rosen E-mail: [email_address] Phone: 866-4-PURSUE Web: www.thepursuitgroup.com

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