Engaging Young alumni and Students to Grow Your Donor Base
We enable Universities to engage and raise money from their
young alumni and student base on our Instagram Social Photo
and Video Contest platform (www.snappforgood.com.)
What We Do
Why We Are Used
Low cost and effective way to increase the percentage of
Young Alumni and Undergraduates that donate and are
engaged with the University.
Who Uses SnappforGood
Charities, foundations, schools, universities, museums,
associations (any 501c(3)). Marketing, Fundraising, Outreach,
Event and Volunteer Management Staff
What Does it Cost?
$125 month, and $39 per month thereafter for our base
package. 100% of donations go to the appointed cause.
How it Works
On our site, create a fun or inspirational photo or video contest
and invite your target community to enter the contest.
Identify a fundraising goal, a marketing objective, some fun
prizes, and a contest theme (s). We then publish your contest
page on our web site with tools to invite your followers on
social media. Promote the contest using your marketing
When contest participants sign up, they have to either make a
donation pledge or commit to volunteer. Then contestants
simply start snapping, posting, and sharing their photos or
short-videos on Instagram to win prizes.
We handle contest creation, participant sign up, and tracking
photo or video galleries through your contest hashtag.
Contests can be run as a stand-alone event and you change
themes (eg New School Year, Sports Seasons, Summer
Projects, How I Give to My Community) during the course of
Why User Generated Photos and Videos?
More Engaging Content
Pictures, whether they are photos or videos, can tell a story.
Most nonproﬁts publish photos of their events, but rarely let
users post their own photos for a cause. They are missing an
opportunity to let their supporters shine a light on their favorite
More Viral Content
Studies have shown that photos and videos are shared and
liked twice as much as other content on large social media
sites. They are a great way to promote your cause quickly, at a
low cost, and reach a larger audience.
Almost everyone carries a smartphone camera in their purse or
pocket. And hundreds of millions of people are active users on
Instagram with one-click sharing to Facebook, Twitter, Flickr,
and email. Its easy to use, and fun for contestants.