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How The Home Depot is Scaling Design Sprints to Drive Design Transformation

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Our session provides a strategic overview of the Design Sprint framework and how we are scaling to drive design transformation, empower teams and foster a culture of innovation.
Additionally, we speak to inline innovation that becomes real products, rather than skunk works innovation that sits on a shelf. Lastly, we will take everyone through a workshop to help successfully introduce the process into their organizations.

Published in: Design
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How The Home Depot is Scaling Design Sprints to Drive Design Transformation

  1. 1. How The Home Depot is Scaling Design Sprints to Drive Design Transformation
  2. 2. UX Manager, Design Sprints Brooke Creef Senior Manager, UX Ryan Johnson Hello!
  3. 3. Today’s Presentation Design Sprint Framework1 Fostering a Culture of Innovation2 Scaling Design Sprints3
  4. 4. 01 Design Sprint Framework
  5. 5. Design Sprints are an innovation catalyst for balancing business need, customer desire and technical feasibility
  6. 6. 1 Ambiguous Problems Three Benefits of Design Sprints 2 Repeatable Process 3 Tactical & Strategic
  7. 7. Design Sprint Team Decider ! Content " Design # Marketing $ % Facilitator Product &
  8. 8. Design Sprint Phases
  9. 9. Outputs 1. Value assessment + LOE decision on next step (3-Day Design Sprint or done) 2. Roadmap Prioritization 3. UXR Prioritization 4. Debrief Deck 1-Day Problem-Framing Inputs 1. Idea/hypothesis
  10. 10. Outputs 1. Low-fidelity prototype(s)/wires 2. Value assessment + LOE 3. Roadmap prioritization 4. Debrief deck 3-Day Design Sprint Inputs 1. User Testing Protocol 2. Survey Data 3. Customer Insights 4. Data Analytics
  11. 11. Outputs 1. High-fidelity prototype(s)/wires 2. Value assessment + LOE 3. Roadmap prioritization 4. Debrief deck 5-Day Design Sprint Inputs 1. Jobs to Be Done 2. Value Proposition Canvas
  12. 12. Fostering a Culture of Innovation02
  13. 13. ! Collaboration " Inline Innovation # Autonomy $ Fail-fast Culture Current Strategy
  14. 14. • Align with SPP and product roadmaps • Designs become real products, rather than sitting on a shelf Inline Innovation
  15. 15. • Encourage experimentation through a continuous feedback loop Fail-fast Culture PrioritizeLearn BuildIterate Measure
  16. 16. • Interdisciplinary approach within the Design Sprints to bring a wider perspective • Teams seek alignment rather than negotiation Collaboration
  17. 17. Autonomy • Distribute authority across the organization • Be transparent in vision and purpose
  18. 18. Scaling Design Sprints 03
  19. 19. • The basic units are Squads, which are small purpose-driven teams with end-to-end responsibilities • Squads are organized into Communities that work on a related product area Strategic Re-Alignment
  20. 20. • Operate within one single-mission squad or across multiple squads • These Design Sprints have an immediate impact on our customer-facing solutions • Currently, we are executing an average of 2-4 per month over 9 Communities Squad-level Design Sprints
  21. 21. Socialization Efforts • Speed-to-market, alignment, and experimentation are the key drivers for this initiative • We activated this framework within the discovery process of a new product or service • Executive-level support
  22. 22. Tiered Training Program 1 Participant 2 Facilitator 3 Trainer
  23. 23. Sample Design Sprints Homepage Registry Header Paint PARSA Services Google Home Associate Content
  24. 24. Failures/Pivots/Successes • Project management execution • Innovation lot • Business inputs
  25. 25. Program Next Steps • Enterprise training • Additional partnerships • Industry socialization
  26. 26. Questions around the Design Sprint process or how to introduce the framework to your organization? QA
  27. 27. UX Manager, Design Sprints Brooke Creef Senior Manager, UX Ryan Johnson Design Workshop
  28. 28. UX Manager, Design Sprints Brooke Creef Senior Manager, UX Ryan Johnson Thank you

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