How to Get More Mailing List Opt-Ins


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If you’re not building a list, you’re leaving money on the table.

However, you’re also letting a lot of money slip through your fingers if too many of your visitors are leaving your site without opting in to your mailing list.

Here are five ways to get more people to subscribe to your newsletter or mailing list…

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How to Get More Mailing List Opt-Ins

  1. 1. ZenProfitsStop Slogging. Start Blogging.<br />5 Zen Ways to Boost Your Mailing List Opt-Ins<br /><br />
  2. 2. 5 Zen Ways to Boost Mailing List Opt-Ins<br />If you're not building a list, then you're leaving money on the table. <br />However, you're also letting a lot of money slip through your fingers if too many of your visitors are leaving your site without opting in to your list. <br />Here are five great ways to get more people to subscribe to your newsletter…<br />
  3. 3. 1. Write a Squeeze Page<br />You can't just put up the words "free newsletter," post your subscription form and expect a rush of new subscriptions.<br />Instead, you need to pitch your subscription using a solid squeeze page and call to action which convinces your visitors to opt-in.<br />Two tips for your squeeze page:<br />Answer the "what's in it for me" question.<br />Your headline should answer that question by promising a big benefit & your copy should continue answering that question until your prospect is convinced he needs to join your list.<br />Make it reader-oriented. <br />Keep the users interested by making use of the word "you" as much as possible. If you have statements that include the word "I," see if you can rewrite them using the word "you."<br />Example: "I'll show you how to train your dog." <br />Rewritten: "You'll discover how to train your dog."<br />
  4. 4. 2. Offer a Freebie<br />Yes, your newsletter is free. But you need to offer a little extra bonus to entice subscribers to join now. <br />This extra bonus might be something like:<br />A free report or eBook.<br />A free multi-part ecourse delivered by autoresponder. This is one of the best freebies, because it trains your subscribers to read your emails!<br />Free access to a membership site.<br />Free access to teleseminar.<br />Free audio recordings.<br />Free video.<br />Free software.<br />Or other free tools or resources.<br />
  5. 5. 3. Provide Proof<br />Your prospects don't believe you. And if they don't believe you, they'll guard their email addresses and click the back button. <br />That's why you should include proof such as endorsements, testimonials, screenshots, video, pictures and other evidence that your claims are true.<br />For example:<br />You might provide "before" and "after" pictures on a bodybuilding site.<br />Or you might provide video proof of your ClickBank account to show that you know what you're talking about in terms of affiliate marketing.<br />
  6. 6. 4. Arouse Curiosity<br />One of the best ways to boost your conversion rate is by arousing your prospect's curiosity about your newsletter and/or your freebie. <br />You can do this in your headline as well as in your list of benefits.<br />Examples:<br />"Discover a sales letter trick that doubles your conversion rate overnight – see page 18 to learn this surprisingly simple trick!" <br />Or "You'll find out what five words you can say to a marketer that will virtually guarantee he'll agree to your joint venture!"<br />
  7. 7. 5. List Your Privacy Policy<br />Finally, you should include a link to your privacy policy on your newsletter subscription page. <br />Most people won't read it. But it can boost your conversion rate for among those individuals who are concerned about how you'll use their contact details. <br />Also, be sure to let subscribers know you won't trade, sell or otherwise share their information.<br />
  8. 8. Let's Recap Shall We?<br />Congratulations – you now know five ways to get more people to join your list. <br />Naturally, just knowing these tips won't grow your list.<br />Apply these five tips today, because the sooner you do, the sooner you can reap the rewards!<br />Create a Squeeze Page<br />Offer a Freebie<br />Provide Proof<br />Arouse Curiosity<br />List Your Privacy Policy<br />
  9. 9. About the Author<br /><ul><li>Hi, I'm Bronson Harrington.
  10. 10. I'm currently based Costa Rica and spend most of my time working with International eGaming Companies as a SEO consultant.
  11. 11. When I'm not working improving the acquisition rates of multinational corporations, you'll find me chilling, blogging and working on a few of my personal projects such as the ZenProfits Blog Marketing Blueprint and the Wudang School of SEO Mastery.
  12. 12. If you'd like to connect with me, subscribe to ZenProfits updates or email me, please check out the icons below.</li></li></ul><li>ZenProfitsStop Slogging. Start Blogging.<br />Thank Your For Viewing This Presentation<br />If you found this information useful, please consider helping us grow by sharing this information with your friends.<br /><br />