The Story of Bronco                2nd March 2013
Summary Where it all began Early days Bronco ethos Bronco perks Bronco HQ Bronco style
Where it all began
Dave & Becky
Dave BackgroundBorn 1967 in PeterleeLived in Hartlepool then Topcliffe, North YorkshireThirsk School (O Levels)Scarborough...
Becky BackgroundBorn 1975 in BradfordLived in Wakefield, Linton, Boston Spa, Wath nr Ripon, RiponGateways Girls High, Ripo...
1996 – 17 years ago
4/4/98
2000 & 2002
Early Days
4/4/2003 – nearly a decade! With 2 young kids, remortgaged the house to raise the £30,000  to buy Bronco Signed legal co...
Dave as MD The company ran for 2 years with Dave at the helm Continued to speak at conferences, PubCon, SES Active in o...
Becky joins Feb 2005 Took the plunge to leave well paid management job with  secure household income, to help run Bronco....
Life Changing …. April 2005 Ethan, nearly 3 struck down with Meningitis and  Meningococcal Septicaemia 4 days in Intensi...
PR Coverage
Symptoms
Bronco ethos
“Everything happens for a reason” Puts everything into perspective, of what is really important Not a dress rehearsal F...
“Everything happens for a reason” Then focused on growing Bronco to strengthen our stability and to  become the place we ...
Bronco perks
& Dental Plan
Bronco HQ
Bronco style
But…
ManagementNo Sales ManagersNo Business Development ManagersNo COO’s, CEO’s, CMO’s, VPL’s, VHS’s, R2D2’s or C3PO’s ….Becky ...
The Team – 16 staff
Sales Never advertised – reputation & recommendations Don’t pitch – sales pitches are full of bullshit Don’t give guara...
Client Relationships Choose to work with best fit clients Long standing clients – longest since 2004 Proactive & high l...
Web Design & Development Web team very much in control of ongoing projects Complex Web Development projects Ecommerce &...
PPC Management Really proficient in running campaigns Always trying to reduce spend with Google while improving  convers...
SEO Multi pronged approach with SEO clients Special Cobra team Joined up effort from all skill sets SEO tools created ...
The Future?
Thanks for listening  Any Questions??              Dave@bronco.co.uk             Becky@bronco.co.uk        @davenaylor    ...
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
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Think Visibility March 2013 Bronco

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Think Visibility March 2013 Bronco

  1. 1. The Story of Bronco 2nd March 2013
  2. 2. Summary Where it all began Early days Bronco ethos Bronco perks Bronco HQ Bronco style
  3. 3. Where it all began
  4. 4. Dave & Becky
  5. 5. Dave BackgroundBorn 1967 in PeterleeLived in Hartlepool then Topcliffe, North YorkshireThirsk School (O Levels)Scarborough Technology CollegeExpress Terminals, Ripon -> Business Development ManagerMarried for 7 years & Divorced
  6. 6. Becky BackgroundBorn 1975 in BradfordLived in Wakefield, Linton, Boston Spa, Wath nr Ripon, RiponGateways Girls High, Ripon Grammar School (GCSE’s & A Levels)University of Humberside – BA Hons Administrative ManagementExpress Terminals - Junior Purchasing - > Purchasing ManagerCited as a mistress on Dave’s divorce papers
  7. 7. 1996 – 17 years ago
  8. 8. 4/4/98
  9. 9. 2000 & 2002
  10. 10. Early Days
  11. 11. 4/4/2003 – nearly a decade! With 2 young kids, remortgaged the house to raise the £30,000 to buy Bronco Signed legal contracts on our wedding anniversary Bronco – Mainly an ISP (dial up & email) with some Web Dev & SEO for local clients Bronco employed Dave & Ben initially, with Janet (Accounts) and Rory joining shortly after – Still with us!
  12. 12. Dave as MD The company ran for 2 years with Dave at the helm Continued to speak at conferences, PubCon, SES Active in online communities, WebmasterWorld, SEW, Threadwatch, Digital Point as DaveN Bronco had a small team…. Hardware, Web Dev, SEO, ISP – team of 5
  13. 13. Becky joins Feb 2005 Took the plunge to leave well paid management job with secure household income, to help run Bronco. Motivating factors – kids & staff – need to become a success and be stable Introduced new programmers & designers. Dave and I carried out the SEO
  14. 14. Life Changing …. April 2005 Ethan, nearly 3 struck down with Meningitis and Meningococcal Septicaemia 4 days in Intensive Care at St James, Leeds – 2 further weeks in hospital Staff pulled together – clients were amazing Realigned everything!
  15. 15. PR Coverage
  16. 16. Symptoms
  17. 17. Bronco ethos
  18. 18. “Everything happens for a reason” Puts everything into perspective, of what is really important Not a dress rehearsal Firstly bought the big house, with a big garden, and a big mortgage, in a great neighbourhood, close to the best schools – to give the kids the best we could
  19. 19. “Everything happens for a reason” Then focused on growing Bronco to strengthen our stability and to become the place we would want to work at. Happy customers = successful business Happy staff = Happy customers Get it right for staff = successful business
  20. 20. Bronco perks
  21. 21. & Dental Plan
  22. 22. Bronco HQ
  23. 23. Bronco style
  24. 24. But…
  25. 25. ManagementNo Sales ManagersNo Business Development ManagersNo COO’s, CEO’s, CMO’s, VPL’s, VHS’s, R2D2’s or C3PO’s ….Becky the boss!Sales, HR, Office Manager, Facilities Manager, Purchasing,Project Management, Client Services, Customer Services etcDave – an SEO!
  26. 26. The Team – 16 staff
  27. 27. Sales Never advertised – reputation & recommendations Don’t pitch – sales pitches are full of bullshit Don’t give guarantees, don’t tie into contracts Honest approach Turn work down – if the client doesn’t fit in with our team or has unachievable expectations
  28. 28. Client Relationships Choose to work with best fit clients Long standing clients – longest since 2004 Proactive & high levels of communication Become part of their team
  29. 29. Web Design & Development Web team very much in control of ongoing projects Complex Web Development projects Ecommerce & Content Management Systems Leading edge design – Html5, Responsive SEO and non-SEO clients
  30. 30. PPC Management Really proficient in running campaigns Always trying to reduce spend with Google while improving conversions Great data to cross over into SEO
  31. 31. SEO Multi pronged approach with SEO clients Special Cobra team Joined up effort from all skill sets SEO tools created inhouse Teaming up with 10Yetis in 2012 helped us to leap forward What do I do all day?
  32. 32. The Future?
  33. 33. Thanks for listening Any Questions?? Dave@bronco.co.uk Becky@bronco.co.uk @davenaylor @beckynaylor

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