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The Story of Bronco


                2nd March 2013
Summary
 Where it all began
 Early days
 Bronco ethos
 Bronco perks
 Bronco HQ
 Bronco style
Where it all began
Dave & Becky
Dave Background
Born 1967 in Peterlee

Lived in Hartlepool then Topcliffe, North Yorkshire

Thirsk School (O Levels)

Scarborough Technology College

Express Terminals, Ripon -> Business Development Manager

Married for 7 years & Divorced
Becky Background
Born 1975 in Bradford

Lived in Wakefield, Linton, Boston Spa, Wath nr Ripon, Ripon

Gateways Girls High, Ripon Grammar School (GCSE’s & A Levels)

University of Humberside – BA Hons Administrative Management

Express Terminals - Junior Purchasing - > Purchasing Manager

Cited as a mistress on Dave’s divorce papers
1996 – 17 years ago
4/4/98
2000 & 2002
Early Days
4/4/2003 – nearly a decade!
 With 2 young kids, remortgaged the house to raise the £30,000
  to buy Bronco

 Signed legal contracts on our wedding anniversary

 Bronco – Mainly an ISP (dial up & email) with some Web Dev &
  SEO for local clients

 Bronco employed Dave & Ben initially, with Janet (Accounts)
  and Rory joining shortly after – Still with us!
Dave as MD
 The company ran for 2 years with Dave at the helm

 Continued to speak at conferences, PubCon, SES

 Active in online communities, WebmasterWorld, SEW,
  Threadwatch, Digital Point as DaveN

 Bronco had a small team…. Hardware, Web Dev, SEO, ISP –
  team of 5
Becky joins Feb 2005
 Took the plunge to leave well paid management job with
  secure household income, to help run Bronco.

 Motivating factors – kids & staff – need to become a success
  and be stable

 Introduced new programmers & designers. Dave and I carried
  out the SEO
Life Changing …. April 2005
 Ethan, nearly 3 struck down with Meningitis and
  Meningococcal Septicaemia

 4 days in Intensive Care at St James, Leeds – 2 further weeks in
  hospital

 Staff pulled together – clients were amazing

 Realigned everything!
PR Coverage
Symptoms
Bronco ethos
“Everything happens for a reason”
 Puts everything into perspective, of what is really important

 Not a dress rehearsal

 Firstly bought the big house, with a big garden, and a big
  mortgage, in a great neighbourhood, close to the best schools – to
  give the kids the best we could
“Everything happens for a reason”
 Then focused on growing Bronco to strengthen our stability and to
  become the place we would want to work at.

 Happy customers = successful business

 Happy staff = Happy customers

 Get it right for staff = successful business
Bronco perks
& Dental Plan
Bronco HQ
Bronco style
But…
Management
No Sales Managers
No Business Development Managers

No COO’s, CEO’s, CMO’s, VPL’s, VHS’s, R2D2’s or C3PO’s ….

Becky the boss!
Sales, HR, Office Manager, Facilities Manager, Purchasing,
Project Management, Client Services, Customer Services etc

Dave – an SEO!
The Team – 16 staff
Sales
 Never advertised – reputation & recommendations

 Don’t pitch – sales pitches are full of bullshit

 Don’t give guarantees, don’t tie into contracts

 Honest approach

 Turn work down – if the client doesn’t fit in with our team or
  has unachievable expectations
Client Relationships
 Choose to work with best fit clients

 Long standing clients – longest since 2004

 Proactive & high levels of communication

 Become part of their team
Web Design & Development
 Web team very much in control of ongoing projects

 Complex Web Development projects

 Ecommerce & Content Management Systems

 Leading edge design – Html5, Responsive

 SEO and non-SEO clients
PPC Management
 Really proficient in running campaigns

 Always trying to reduce spend with Google while improving
  conversions

 Great data to cross over into SEO
SEO
 Multi pronged approach with SEO clients

 Special Cobra team

 Joined up effort from all skill sets

 SEO tools created inhouse

 Teaming up with 10Yetis in 2012 helped us to leap forward

 What do I do all day?
The Future?
Thanks for listening
  Any Questions??
              Dave@bronco.co.uk
             Becky@bronco.co.uk
        @davenaylor      @beckynaylor

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Think Visibility March 2013 Bronco

  • 1.
  • 2. The Story of Bronco 2nd March 2013
  • 3. Summary  Where it all began  Early days  Bronco ethos  Bronco perks  Bronco HQ  Bronco style
  • 4. Where it all began
  • 6. Dave Background Born 1967 in Peterlee Lived in Hartlepool then Topcliffe, North Yorkshire Thirsk School (O Levels) Scarborough Technology College Express Terminals, Ripon -> Business Development Manager Married for 7 years & Divorced
  • 7. Becky Background Born 1975 in Bradford Lived in Wakefield, Linton, Boston Spa, Wath nr Ripon, Ripon Gateways Girls High, Ripon Grammar School (GCSE’s & A Levels) University of Humberside – BA Hons Administrative Management Express Terminals - Junior Purchasing - > Purchasing Manager Cited as a mistress on Dave’s divorce papers
  • 8. 1996 – 17 years ago
  • 12. 4/4/2003 – nearly a decade!  With 2 young kids, remortgaged the house to raise the £30,000 to buy Bronco  Signed legal contracts on our wedding anniversary  Bronco – Mainly an ISP (dial up & email) with some Web Dev & SEO for local clients  Bronco employed Dave & Ben initially, with Janet (Accounts) and Rory joining shortly after – Still with us!
  • 13. Dave as MD  The company ran for 2 years with Dave at the helm  Continued to speak at conferences, PubCon, SES  Active in online communities, WebmasterWorld, SEW, Threadwatch, Digital Point as DaveN  Bronco had a small team…. Hardware, Web Dev, SEO, ISP – team of 5
  • 14. Becky joins Feb 2005  Took the plunge to leave well paid management job with secure household income, to help run Bronco.  Motivating factors – kids & staff – need to become a success and be stable  Introduced new programmers & designers. Dave and I carried out the SEO
  • 15. Life Changing …. April 2005  Ethan, nearly 3 struck down with Meningitis and Meningococcal Septicaemia  4 days in Intensive Care at St James, Leeds – 2 further weeks in hospital  Staff pulled together – clients were amazing  Realigned everything!
  • 19. “Everything happens for a reason”  Puts everything into perspective, of what is really important  Not a dress rehearsal  Firstly bought the big house, with a big garden, and a big mortgage, in a great neighbourhood, close to the best schools – to give the kids the best we could
  • 20. “Everything happens for a reason”  Then focused on growing Bronco to strengthen our stability and to become the place we would want to work at.  Happy customers = successful business  Happy staff = Happy customers  Get it right for staff = successful business
  • 23.
  • 24.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 37. Management No Sales Managers No Business Development Managers No COO’s, CEO’s, CMO’s, VPL’s, VHS’s, R2D2’s or C3PO’s …. Becky the boss! Sales, HR, Office Manager, Facilities Manager, Purchasing, Project Management, Client Services, Customer Services etc Dave – an SEO!
  • 38. The Team – 16 staff
  • 39. Sales  Never advertised – reputation & recommendations  Don’t pitch – sales pitches are full of bullshit  Don’t give guarantees, don’t tie into contracts  Honest approach  Turn work down – if the client doesn’t fit in with our team or has unachievable expectations
  • 40. Client Relationships  Choose to work with best fit clients  Long standing clients – longest since 2004  Proactive & high levels of communication  Become part of their team
  • 41. Web Design & Development  Web team very much in control of ongoing projects  Complex Web Development projects  Ecommerce & Content Management Systems  Leading edge design – Html5, Responsive  SEO and non-SEO clients
  • 42. PPC Management  Really proficient in running campaigns  Always trying to reduce spend with Google while improving conversions  Great data to cross over into SEO
  • 43. SEO  Multi pronged approach with SEO clients  Special Cobra team  Joined up effort from all skill sets  SEO tools created inhouse  Teaming up with 10Yetis in 2012 helped us to leap forward  What do I do all day?
  • 45. Thanks for listening Any Questions?? Dave@bronco.co.uk Becky@bronco.co.uk @davenaylor @beckynaylor