Dave BackgroundBorn 1967 in PeterleeLived in Hartlepool then Topcliffe, North YorkshireThirsk School (O Levels)Scarborough Technology CollegeExpress Terminals, Ripon -> Business Development ManagerMarried for 7 years & Divorced
Becky BackgroundBorn 1975 in BradfordLived in Wakefield, Linton, Boston Spa, Wath nr Ripon, RiponGateways Girls High, Ripon Grammar School (GCSE’s & A Levels)University of Humberside – BA Hons Administrative ManagementExpress Terminals - Junior Purchasing - > Purchasing ManagerCited as a mistress on Dave’s divorce papers
4/4/2003 – nearly a decade! With 2 young kids, remortgaged the house to raise the £30,000 to buy Bronco Signed legal contracts on our wedding anniversary Bronco – Mainly an ISP (dial up & email) with some Web Dev & SEO for local clients Bronco employed Dave & Ben initially, with Janet (Accounts) and Rory joining shortly after – Still with us!
Dave as MD The company ran for 2 years with Dave at the helm Continued to speak at conferences, PubCon, SES Active in online communities, WebmasterWorld, SEW, Threadwatch, Digital Point as DaveN Bronco had a small team…. Hardware, Web Dev, SEO, ISP – team of 5
Becky joins Feb 2005 Took the plunge to leave well paid management job with secure household income, to help run Bronco. Motivating factors – kids & staff – need to become a success and be stable Introduced new programmers & designers. Dave and I carried out the SEO
Life Changing …. April 2005 Ethan, nearly 3 struck down with Meningitis and Meningococcal Septicaemia 4 days in Intensive Care at St James, Leeds – 2 further weeks in hospital Staff pulled together – clients were amazing Realigned everything!
“Everything happens for a reason” Puts everything into perspective, of what is really important Not a dress rehearsal Firstly bought the big house, with a big garden, and a big mortgage, in a great neighbourhood, close to the best schools – to give the kids the best we could
“Everything happens for a reason” Then focused on growing Bronco to strengthen our stability and to become the place we would want to work at. Happy customers = successful business Happy staff = Happy customers Get it right for staff = successful business
Sales Never advertised – reputation & recommendations Don’t pitch – sales pitches are full of bullshit Don’t give guarantees, don’t tie into contracts Honest approach Turn work down – if the client doesn’t fit in with our team or has unachievable expectations
Client Relationships Choose to work with best fit clients Long standing clients – longest since 2004 Proactive & high levels of communication Become part of their team
Web Design & Development Web team very much in control of ongoing projects Complex Web Development projects Ecommerce & Content Management Systems Leading edge design – Html5, Responsive SEO and non-SEO clients
PPC Management Really proficient in running campaigns Always trying to reduce spend with Google while improving conversions Great data to cross over into SEO
SEO Multi pronged approach with SEO clients Special Cobra team Joined up effort from all skill sets SEO tools created inhouse Teaming up with 10Yetis in 2012 helped us to leap forward What do I do all day?