Launch week was given to employees at Alexander Interactive as a discussion starter to the activities and events around the launch of a site

1. LaunchWeekFlippin switches, rollin back,the
freeze,and oh so much more!
@timothybroder @aiaio

2. Launch Plan
» High Level!
» Client sees in discovery
» Intro to our process
@timothybroder @aiaio

3. @timothybroder @aiaio

4. Launch Checklist
» The kitchen sink of launch tasks
» Very detailed
» Assigns Tasks
» Includes days leading to launch
» Live document “war room”
» Details rollback plan
@timothybroder @aiaio

5. @timothybroder @aiaio

6. Don’tThink.JustDo.Minimize Murphy’s Law
@timothybroder @aiaio

7. Feature Complete
» Features are done
» “Could launch”
» Testing time! (Functional and Design)
@timothybroder @aiaio

8. Code Freeze
» “Pencils DOWN”
» S1 only!
» Let it bake
» Possibly on a non-live production system
@timothybroder @aiaio

9. Code Freeze
» Final stress tests
» Change is DANGEROUS
@timothybroder @aiaio

10. Flipthe Switch
» Small: change the DNS
» Medium: update the code on production
» Large: full stack swap
@timothybroder @aiaio

11. Rollback
» Code
» Data (might lose some)
» Downtime
» Not easy
» Angry client
@timothybroder @aiaio

12. @timothybroder @aiaio

13. Thanks!
@timothybroder @aiaio