Ensuring Relevance
With Good Design
UnSummit4
06 | 26 | 2010

Who Are You?

What is Relevance?

What You Do Target Audience
Features Wants
Attributes Needs
Personality

Why be Relevant?

Cognition Affect

How we think
cannot be separated
from how we feel.

Aesthetics & the Brain

How does product personality
affect user experience?

Design affects
perceived credibility.

Fogg, Soohoo, & Danielson. Stanford University, 2002.

Emotion influences
product interaction.

Spillers. Experience Dynamics, 2005.

How to be Relevant

Legitimate

Important

Thank You

CircadianMN.com
@CircadianMN

Ensuring Relevance With Good Design

Ensuring Relevance With Good Design

Ensuring Relevance With Good Design

Ensuring Relevance With Good Design

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Design, Technology

Jun. 30, 2010

551 views

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Ensuring Relevance With Good Design

Download to read offline

Design, Technology

Jun. 30, 2010

551 views

Creating a workable solution to your client's problems is more than a mere technological challenge. In order to be relevant to your audience, your work must also connect with them on an emotional level. Because different audiences have different emotional needs, the visual design of your product is key to grabbing their attention and keeping them engaged.

This presentation was given at UnSummit4 on June 26, 2010, and was facilitated by Brock Ray and Brent Swanson, principles of Circadian, a Minneapolis-based design and branding firm.

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The Power of Glamour: Longing and the Art of Visual Persuasion Virginia Postrel

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Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet Tim Gunn

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Nim Dvir , PhD Student in Information Studies (Human-Computer Interaction - HCI) | Teaching and research assistant at University at Albany
7 years ago

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Ensuring Relevance With Good Design

1. Ensuring Relevance With Good Design UnSummit4 06 | 26 | 2010
2. Who Are You?
3. What is Relevance?
4. What You Do Target Audience Features Wants Attributes Needs Personality
5. Why be Relevant?
6. Cognition Affect
7. How we think cannot be separated from how we feel.
8. Aesthetics & the Brain
9. How does product personality affect user experience?
10. Design affects perceived credibility. Fogg, Soohoo, & Danielson. Stanford University, 2002.
11. Brand awareness affects evaluation of performance. Jansen, Zhang, & Zhang. CHI, 2007.
12. Emotion influences product interaction. Spillers. Experience Dynamics, 2005.
13. How to be Relevant
14. Legitimate
15. Important
16. Thank You CircadianMN.com @CircadianMN

NimrodDvir1
Apr. 19, 2014

Creating a workable solution to your client's problems is more than a mere technological challenge. In order to be relevant to your audience, your work must also connect with them on an emotional level. Because different audiences have different emotional needs, the visual design of your product is key to grabbing their attention and keeping them engaged. This presentation was given at UnSummit4 on June 26, 2010, and was facilitated by Brock Ray and Brent Swanson, principles of Circadian, a Minneapolis-based design and branding firm.

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