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Ensuring Relevance With Good Design

Creating a workable solution to your client's problems is more than a mere technological challenge. In order to be relevant to your audience, your work must also connect with them on an emotional level. Because different audiences have different emotional needs, the visual design of your product is key to grabbing their attention and keeping them engaged.

This presentation was given at UnSummit4 on June 26, 2010, and was facilitated by Brock Ray and Brent Swanson, principles of Circadian, a Minneapolis-based design and branding firm.

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Ensuring Relevance With Good Design

  1. 1. Ensuring Relevance With Good Design UnSummit4 06 | 26 | 2010
  2. 2. Who Are You?
  3. 3. What is Relevance?
  4. 4. What You Do Target Audience Features Wants Attributes Needs Personality
  5. 5. Why be Relevant?
  6. 6. Cognition Affect
  7. 7. How we think cannot be separated from how we feel.
  8. 8. Aesthetics & the Brain
  9. 9. How does product personality affect user experience?
  10. 10. Design affects perceived credibility. Fogg, Soohoo, & Danielson. Stanford University, 2002.
  11. 11. Brand awareness affects evaluation of performance. Jansen, Zhang, & Zhang. CHI, 2007.
  12. 12. Emotion influences product interaction. Spillers. Experience Dynamics, 2005.
  13. 13. How to be Relevant
  14. 14. Legitimate
  15. 15. Important
  16. 16. Thank You @CircadianMN