Continuous Discovery - UX Centre Stage, 2018

Brian Frank
Brian FrankUX Researcher at Res.im
Continuous
Discovery
@brian_frank
UX Centre Stage | October 20, 2018
My Background:
• UX Research & Strategy at Res.im since 2015.
• IT Industry Research & Advisory, 2011-2015.
• Writing publicly about uncertainty & change since 2008.
brian@res.im
brianfrank.ca/newsletter
linkedin.com/in/brnfrnk
Everything is research.
learning
1. VALUE-FOCUSED
2. SMALL BATCHES
3. TIMEBOXED
4. VISIBLE
5. SYSTEMATIZED
6. ITERATIVE
7. PURPOSEFUL
IT’S OK NOT TO KNOW.
IT’S NOT OK NOT TO CARE.
1.VALUE-FOCUSED
Continuous Discovery - UX Centre Stage, 2018
Continuous Discovery - UX Centre Stage, 2018
Source: Jeff Patton
IMPORTANCE
CONFIDENCE
2.SMALL BATCHES
Continuous Discovery - UX Centre Stage, 2018
“If you know
almost nothing,
almost anything
will tell you
something.”
2ND ITERATION1ST ITERATION
3RD ITERATION 4TH ITERATION
1ST ITERATION 2ND ITERATION
3.TIMEBOXED
Continuous Discovery - UX Centre Stage, 2018
Work expands to fill time…
Parkinson’s Law
Work expands to fill time…
shrinks to fit
Mon Tue Wed Thu Fri
Map Sketch Decide Prototype Test
Recruit Test
Build
Recruit Test
Build
4.VISIBLE
Continuous Discovery - UX Centre Stage, 2018
Continuous Discovery - UX Centre Stage, 2018
Continuous Discovery - UX Centre Stage, 2018
“A well-tended wall keeps research
insights and user needs constant in the
collective ‘mind’ of the project team.”
- Kate Towsey
Image Source: GOV.UK
5.SYSTEMATIZED
Continuous Discovery - UX Centre Stage, 2018
Recruiting &
Scheduling
Learning
Planning
Reporting &
Remembering
Planning
Recruiting &
Scheduling
Learning
Reporting &
Remembering
Planning
Recruiting &
Scheduling
Learning
Reporting &
Remembering
Planning
Recruiting &
Scheduling
Learning
Reporting &
Remembering
Recruiting &
Scheduling
Learning
Planning
ning
Reporting &
Remembering
Plann
Repor
Reme
Continuous Discovery - UX Centre Stage, 2018
Source: Aurelius
Continuous Discovery - UX Centre Stage, 2018
"Humans desire
certainty, and
science
infrequently
provides it.”
“Trust but verify."
6.ITERATIVE
“Mount Stupid”
“Mount Seemore”
Knowledge
Confidence
VERIFIED
FACTS
UNTESTED
ASSUMPTIONS
KNOWN
QUESTIONS
BLIND
SPOTS
“We would be
better served if
we thought less
about whether we
are confident…
and more about
how confident we
are.”
Think in gradients.
Continuous Discovery - UX Centre Stage, 2018
7.PURPOSEFUL
Knowledge
Confidence
Early Career Mid Career Senior Level
Knowledge
Confidence
Early Career Mid Career Senior Level
Explore Evaluate
Adapt
“Vulnerability is
not weakness, and
the uncertainty,
risk, and
emotional
exposure we face
every day are not
optional.”
EVERYTHING’S EXPERIMENTAL.
@brian_frank
brian@res.im
brianfrank.ca/newsletter
@brian_frank
Thank you!
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Continuous Discovery - UX Centre Stage, 2018