What’s next?        Consumer & Business Trends        Changing Our Lives — and Your MarketWednesday, April 17, 2013
Wednesday, April 17, 2013
outcomes                 • fun!                 • awareness of trends                 • get your brain going              ...
Wednesday, April 17, 2013
Big Data           Gamification      Gen What?                            Presumersism   Small ScreensWednesday, April 17, ...
Wednesday, April 17, 2013
big data defined                 • huge data sets and analysis                 • real-time info delivery                 • ...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
+                                +                            =Wednesday, April 17, 2013
predictionWednesday, April 17, 2013
Wednesday, April 17, 2013
ideas                 • s/he with the most information wins!                 • don’t freak out customers. know them.      ...
applications     • retailers: correlate first and second purchases     • landscapers: optimize fuel consumption     • all: ...
Wednesday, April 17, 2013
presumerism                        defined                 • interaction before company launch                 • pre-sales ...
why trendy?                 • be first and cool                 • part of the community -- The Well                 • circu...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
applications                 • great for a new, side or reinvented business                 • don’t be fooled: polish your...
Wednesday, April 17, 2013
gamification                              defined                 • game thinking / mechanics                 • purpose: eng...
for marketing                 • new customer acquisition                 • retention                 • engagement, which c...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
what it takes                 • fast feedback                 • clear rules                 • promotes participation (WIFM...
gamification: do                 • get Legal counsel (seriously)                 • think WIFM                 • but have a ...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
2017Wednesday, April 17, 2013
I want to                       i vote for making the world better.      have fun!                                I see th...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
facts      • they hate hard sells.      • they’re really loyal      • they turn to friends       • they’re really         ...
• appeal to                              efficiency                              (they multitask)                          ...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
more facts                 • like to work in teams                 • want to be friends with people at work               ...
do            • listen            • give lots of feedback -- encourage!            • put them in teams            • provid...
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
There’s             More!Wednesday, April 17, 2013
Wednesday, April 17, 2013
Wednesday, April 17, 2013
brm@barryrmccann.com                            @barryrmccann                            linkedin.com/in/barryrmccannWedne...
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Barry R McCann What's Next: Consumer and Business Trends Changing Our Lives -- and Your Market

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Slides from the April 18, 2013 Revenue North Business Growth Conference in Colorado Springs, Colorado. Barry R McCann What's Next: Consumer and Business Trends Changing Our Lives -- and Your Market

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Barry R McCann What's Next: Consumer and Business Trends Changing Our Lives -- and Your Market

  1. 1. What’s next? Consumer & Business Trends Changing Our Lives — and Your MarketWednesday, April 17, 2013
  2. 2. Wednesday, April 17, 2013
  3. 3. outcomes • fun! • awareness of trends • get your brain going • give you some ideasWednesday, April 17, 2013
  4. 4. Wednesday, April 17, 2013
  5. 5. Big Data Gamification Gen What? Presumersism Small ScreensWednesday, April 17, 2013
  6. 6. Wednesday, April 17, 2013
  7. 7. big data defined • huge data sets and analysis • real-time info delivery • integration of databasesWednesday, April 17, 2013
  8. 8. Wednesday, April 17, 2013
  9. 9. Wednesday, April 17, 2013
  10. 10. Wednesday, April 17, 2013
  11. 11. + + =Wednesday, April 17, 2013
  12. 12. predictionWednesday, April 17, 2013
  13. 13. Wednesday, April 17, 2013
  14. 14. ideas • s/he with the most information wins! • don’t freak out customers. know them. • collect, but carefully. laws. ethics. • behavior trumps demographicWednesday, April 17, 2013
  15. 15. applications • retailers: correlate first and second purchases • landscapers: optimize fuel consumption • all: path to purchase on your Web sites!Wednesday, April 17, 2013
  16. 16. Wednesday, April 17, 2013
  17. 17. presumerism defined • interaction before company launch • pre-sales of products / services • crowdfunding • microinvestingWednesday, April 17, 2013
  18. 18. why trendy? • be first and cool • part of the community -- The Well • circumvent The Man, i.e., the banker • don’t give up equity!Wednesday, April 17, 2013
  19. 19. Wednesday, April 17, 2013
  20. 20. Wednesday, April 17, 2013
  21. 21. applications • great for a new, side or reinvented business • don’t be fooled: polish your plan • note: crowds can quickly turn on you if ...Wednesday, April 17, 2013
  22. 22. Wednesday, April 17, 2013
  23. 23. gamification defined • game thinking / mechanics • purpose: engage • leverage human desires • makes mundane tasks feel like games • crosses with crowdsourcingWednesday, April 17, 2013
  24. 24. for marketing • new customer acquisition • retention • engagement, which could drive activationWednesday, April 17, 2013
  25. 25. Wednesday, April 17, 2013
  26. 26. Wednesday, April 17, 2013
  27. 27. Wednesday, April 17, 2013
  28. 28. Wednesday, April 17, 2013
  29. 29. Wednesday, April 17, 2013
  30. 30. Wednesday, April 17, 2013
  31. 31. what it takes • fast feedback • clear rules • promotes participation (WIFM) • short-term, easy goalsWednesday, April 17, 2013
  32. 32. gamification: do • get Legal counsel (seriously) • think WIFM • but have a goal, too • make it mobileWednesday, April 17, 2013
  33. 33. Wednesday, April 17, 2013
  34. 34. Wednesday, April 17, 2013
  35. 35. 2017Wednesday, April 17, 2013
  36. 36. I want to i vote for making the world better. have fun! I see through spin. I unplug for about A company’s ethics heavily one hour daily. influence my purchase decision. No need to rush into I like clever and interesting. marriage. I believe we can change the world! A tweet is more powerful than a bullhorn.Give me a recommendation! I have a I send 50+ texts daily. smartphone. I’m ok living with Mom and Dad.Wednesday, April 17, 2013
  37. 37. Wednesday, April 17, 2013
  38. 38. Wednesday, April 17, 2013
  39. 39. facts • they hate hard sells. • they’re really loyal • they turn to friends • they’re really and family to make sociable decisions. • they’re really into • they use a lot of green information sources. • they like causes • they share their experiences.Wednesday, April 17, 2013
  40. 40. • appeal to efficiency (they multitask) • make it interesting, do maybe even entertaining! • put info into it • reward and recognizeWednesday, April 17, 2013
  41. 41. Wednesday, April 17, 2013
  42. 42. Wednesday, April 17, 2013
  43. 43. Wednesday, April 17, 2013
  44. 44. Wednesday, April 17, 2013
  45. 45. more facts • like to work in teams • want to be friends with people at work • expert with technology and networking • 3/5 plan to switch jobs within five years • unemployment > a job they hate • 1/3 want recognition more than a raiseWednesday, April 17, 2013
  46. 46. do • listen • give lots of feedback -- encourage! • put them in teams • provide structure (but not too many rules) • give them change and challenge • make it fun, flexible and balancedWednesday, April 17, 2013
  47. 47. Wednesday, April 17, 2013
  48. 48. Wednesday, April 17, 2013
  49. 49. Wednesday, April 17, 2013
  50. 50. Wednesday, April 17, 2013
  51. 51. Wednesday, April 17, 2013
  52. 52. Wednesday, April 17, 2013
  53. 53. Wednesday, April 17, 2013
  54. 54. Wednesday, April 17, 2013
  55. 55. Wednesday, April 17, 2013
  56. 56. Wednesday, April 17, 2013
  57. 57. Wednesday, April 17, 2013
  58. 58. There’s More!Wednesday, April 17, 2013
  59. 59. Wednesday, April 17, 2013
  60. 60. Wednesday, April 17, 2013
  61. 61. brm@barryrmccann.com @barryrmccann linkedin.com/in/barryrmccannWednesday, April 17, 2013

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