The Content Strategy Behind Social Media Sharing

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Ben Lippert discusses social media strategy during the monthly Content Strategy Group Meetup at Blend Interactive in Sioux Falls, SD. Steps include: Strategy, structure, sharing.

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  • The Content Strategy Behind Social Media Sharing

    1. 1. The Content StrategyBehind Social Media Sharing Ben Lippert @benlippert
    2. 2. Game time!Let’s play social media categories.
    3. 3. #Strategy
    4. 4. Choose networks
    5. 5. Define audience
    6. 6. Assign admins
    7. 7. Define who isresponsible for what
    8. 8. Define “success”
    9. 9. Creating a “viral video” is not a strategy
    10. 10. Jason Biggs #fail
    11. 11. Claim vanity URLs facebook.com/yourcompany twitter.com/yourcompany youtube.com/yourcompany yourcompany.tumblr.com
    12. 12. SEO <3’s Social
    13. 13. Consistent branding across networks
    14. 14. Grammar
    15. 15. Voice(personality)
    16. 16. What is yourcompany’s voice?
    17. 17. Interaction
    18. 18. Grey Poupon
    19. 19. Social media is subject to change.
    20. 20. 2012
    21. 21. #Structure
    22. 22. Anatomy of a good post ...
    23. 23. • Informs or entertains• Contains a link or media• Content is structured for the network• Encourages action by the consumer• Elicits a response
    24. 24. # @
    25. 25. Shortened URLs
    26. 26. A good post is...• Palatable• Valuable• Sharable
    27. 27. Use the right tool for the job
    28. 28. #Sharing
    29. 29. What is content?
    30. 30. When to post? (time & frequency)
    31. 31. Mon-Thurs Wed 1-3 p.m. 3 p.m. Stats from bitly.com
    32. 32. Oversharing
    33. 33. Scheduling tools
    34. 34. Sharing strategy differs per network
    35. 35. Consider the“Stream Economy”
    36. 36. This is how most people will see your content.
    37. 37. None of this fancy stuff really matters.
    38. 38. So what’s important?• Profile photo• Page title• Bio / Contact info• Content (it’s king)
    39. 39. Consider how people receive your news?
    40. 40. What are your SM pet peeves? Complete list: bit.ly/sm-pet-peeves
    41. 41. SM cheap seat critiques
    42. 42. What are your SM success stories?
    43. 43. SM got me a job!
    44. 44. Thank you!Find me online: benlippert.com @benlippert

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