Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Social Media to Market Wellness

304 views

Published on

Britten Wolf was the June 2012 speaker for WorkWell Nebraska. His presentation discussed social media for human resource departments, the role of social media in wellness initiatives, wellness apps and social media best practices.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Using Social Media to Market Wellness

  1. 1. WORKWELL NEBRASKA USING SOCIAL MEDIA TO MARKET WELLNESS CURATED BY BRITTEN WOLF
  2. 2. 2 MY BACKGROUND  SOCIAL MEDIA LEAD AT BAILEY LAUERMAN  2011 PRSA NEBRASKA AWARD OF EXCELLENCE AND BEST OF SHOW WINNER  CLIENTS I’VE WORKED WITH: AMC THEATRES, BASS PRO SHOPS, DINSEY AND TD AMERITRADE
  3. 3. 3 BAILEY LAUERMAN STORYTELLERS FOR SOME OF AMERICA'S BIGGEST BRANDS
  4. 4. BUILDING BRANDS THROUGH STORYTELLING 4 A good story, well told, can change a brand’s destiny. Rewrite its future. And what’s good for a brand, of course, is good for business. No company ever went broke capturing the imagination of its customers. So it’s a lucky thing we have a knack for simple, honest storytelling. Maybe it’s the Nebraska in us.
  5. 5. WE TELL GREAT STORIES FOR… 5
  6. 6. 6 AGENDA  THE SOCIAL LANDSCAPE  ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES  WELLNESS APPS  BEST PRACTICES
  7. 7. THE SOCIAL LANDSCAPE 7
  8. 8. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES 8 Why don’t companies use social media?  Staffing and resources  Limited knowledge  Limited IT support  Limited CEO support  Lack of employee access  Lack of metrics  Legal restrictions  Privacy concerns
  9. 9. THE SOCIAL LANDSCAPE 9
  10. 10. 10 ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES
  11. 11. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES 11 88% of Employees  Say that it’s “extremely” or “somewhat important” to long-term participation in wellness programs 44% of Employers  “Leveraging an individual’s social connections with its workplace wellness programs has increased employee engagement” 60% of Employees  “Community and social elements of wellness programs were important in staying committed to good health”
  12. 12. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES 12 Encourage employee participation through:  Competition  Peer pressure  Resources  Sense of belonging  Support  Tools
  13. 13. WELLNESS APPS 13
  14. 14. WELLNESS APPS NIKE+ GPS App features:  GPS  Pace Tracker  Calorie Counter  Pedometer Available for:  iPhone Price:  $1.99  (Nike+ Free also available) 14
  15. 15. WELLNESS APPS MEN’S HEALTH WORKOUTS App features:  Workouts  Training Log  Monitor Rest Periods  Email Results Available for:  iPhone  Android Price:  $1.99  (Men’s Health Free also available) 15
  16. 16. WELLNESS APPS MYFITNESSPAL App features:  Calorie Tracking  Meal Log  Exercise Log  Site Integration Available for:  iPhone  Android  BlackBerry Price:  FREE 16
  17. 17. WELLNESS APPS MAPMYFITNESS App features:  Route Tracking  Training Log  Site Integration Available for:  iPhone  Android  BlackBerry Price:  $2.99  (Free versions also available) 17
  18. 18. BEST PRACTICES 18
  19. 19. BEST PRACTICES 19 What’s your wellness program’s goal?  Employee recruitment  Employee retention  Increased productivity  Number of program participants  Reduction in healthcare group costs  Reduction in sick days  Weight lost, miles run, steps taken, etc.
  20. 20. BEST PRACTICES 20 What is a successful wellness program?  Achieving goals  Remembering that not everyone has consistent access  Remembering that not everyone wants the same thing  Content consumption without participation is also a positive outcome
  21. 21. BEST PRACTICES 21 How can social media help you achieve success?  Gain insight about your audience  Adopt social media organization-wide  Operationalize social media  Get the most out of your content  Deliver better wellness experiences  Integration  Show a return on social media
  22. 22. BEST PRACTICES 22 Online influence Engagement Management
  23. 23. CONTACT INFORMATION 23 Bailey Lauerman baileylauerman.com facebook.com/baileylauerman @baileylauerman Britten Wolf bwolf@baileylauerman.com linkedin.com/in/brittenwolf @brittenwolf slideshare.com/brittenwolf/using-social-media-to-market-wellness

×