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Connecting with Clients on Facebook

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Learn how to set up a Facebook Business Page and tips on connecting with current and potential clients.

Published in: Marketing
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Connecting with Clients on Facebook

  1. 1. Connecting with Clients By USA Benefits Group on Facebook
  2. 2. A QUESTION FOR YOU.
  3. 3. Facebook is the social media leader, and they have the numbers to prove it. 1.26 BILLION Facebook users 1.23B monthly active users 128M daily active users in the US Average time spent/visit What this means for Businesses… 40 Average likes per user Over 2 Billion connections between local businesses and people. 47% In an average week, of Americans say Facebook has a greater impact on their purchasing behavior than any other social network. there are more than 645 million views and over 13 million comments on local business Facebook Pages.
  4. 4. TIME TO GET !
  5. 5. Step 1
  6. 6. Notice I said…
  7. 7. Do NOT promote your business through a personal Facebook profile
  8. 8. and besides…
  9. 9. Your clients don’t want to see this… (no matter how adorable it is)
  10. 10. And your family and friends don’t want to see this…
  11. 11. And your family and friends don’t want to see this… BUY NOW!
  12. 12. And your family and friends don’t want to see this… BUY NOW!
  13. 13. And your family and friends don’t want to see this… BUY NOW! GREAT PRICES! HURRY IN!
  14. 14. Start by going to http://www.facebook.com/page/ create
  15. 15. Select ‘Local Business’
  16. 16. Select ‘Local Business’ Category: Health/Medical/Pharmacy Business or Place Name: Your Name Address City/State Zip Phone: How clients contact you
  17. 17. Set up your Page Type in “Insurance Agent” for the Category
  18. 18. Set up your Page Fill in the description
  19. 19. Set up your Page Add a link to your USABG website
  20. 20. Set up your Page Choose a smart username
  21. 21. Set up your Page If you have an actual office space for your clients, select ‘Yes.’ Otherwise, pick ‘No.’
  22. 22. Finishing Up Add your profile picture Add your Page to your favorites section
  23. 23. Step 2
  24. 24. Admin Panel -Edit Page Information
  25. 25. Admin Panel -Edit Page Information - Manage Admins
  26. 26. Admin Panel -Edit Page Information - Manage Admins - Invite & Share
  27. 27. Admin Panel -Edit Page Information - Manage Admins - Invite & Share - Promote Page
  28. 28. Admin Panel -Edit Page Information - Manage Admins - Invite & Share - Promote Page - Insights
  29. 29. Info & Posts - Name & Profile Picture
  30. 30. Info & Posts - Name & Profile Picture - About You
  31. 31. Info & Posts - Name & Profile Picture - About You - Timeline
  32. 32. Info & Posts - Name & Profile Picture - About You - Timeline - Invite Friends
  33. 33. Step 3
  34. 34. Update Your Information
  35. 35. Update Your Information Category: Local Businesses: Health/Medical/Pharm acy
  36. 36. Update Your Information Category: Local Businesses: Health/Medical/Pharm acy Hours of Operation
  37. 37. Update Your Information Category: Local Businesses: Health/Medical/Pharm acy Hours of Operation Long Description
  38. 38. Update Your Information Category: Local Businesses: Health/Medical/Pharm acy Hours of Operation Long Description Email Address
  39. 39. Add a Cover Photo No promotions, coupons, or advertiseme nts Not primarily text Cannot infringe on anyone else’s
  40. 40. Add a Cover Photo No promotions, coupons, or advertiseme nts Not primarily text Cannot infringe on anyone else’s
  41. 41. Finding Your Page
  42. 42. Step 4
  43. 43. ‘What should I post and how often?’
  44. 44. Step 5
  45. 45. How do I get people to follow me?
  46. 46. LET’S RECAP.
  47. 47. BUILDING AND CONNECTING TO YOUR CLIENTS THROUGH FACEBOOK.
  48. 48. 1 GET A FACEBOOK BUSINESS PAGE 2 3 4 5 GET TO KNOW YOUR PAGE CUSTOMIZE YOUR PAGE POST CONTENT BUILD YOUR AUDIENCE
  49. 49. QUESTIONS?

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