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Social media in business


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Social media in business

  1. 1. Social Media In Business<br />Why it Matters to Us. <br />
  2. 2. What can social media do for business?<br />the number of hours the average person spends on social media sites per month. This equates to 22% of all time online.*<br />Turn those hours into opportunity.<br />*April 2010 Nielsenwire<br />6.0<br />
  3. 3. Age of Collaboration<br />We have moved from the age of information to the age of collaboration<br />People are no longer web users, but rather web participants<br />Search<br />Ask<br />Listen<br />Teamwork<br />Relationship<br />Read<br />Conversation<br />Business<br />eBusiness<br />WeBusiness<br />
  4. 4. Create a Think Tank<br />Social media first gained attention in business as a marketing tool, but can also be a powerful tool for innovation <br />Companies are no longer the only ones putting information on the internet<br />25% of search results for the world’s 20 largest brands were links to user-generated content*<br />Leverage User-Generated Content : Group-Sourcing<br />share ideas, collaborate on tasks, and incorporate feedback<br />*Click Z stats magazine, June 8 2009<br />
  5. 5. Social Media : The Power of Listening <br /><ul><li>Companies listen to Customers
  6. 6. Companies listen to Employees
  7. 7. Your Employees Listen to Companies
  8. 8. Employees Listen to Employees
  9. 9. Customers Listen to Companies
  10. 10. Customers Listen to Customers
  11. 11. Customers Listen to Employees
  12. 12. Employees Listen to Customers</li></li></ul><li>Social Media Impacts Internal & External Efforts<br />Company Identity is no longer just a brand, but a personality<br />Brand is an extension of its employees<br />Don’t just sell the brand, tell the “brand story”<br />Transparency<br />Keep audiences posted on what is going on <br />Community<br />Share solutions and expertise<br />Create passionate and loyal evangelists<br />
  13. 13. Case Study : Social Media at IBM<br />0 Corporate Blogs or Corporate Twitter Accounts<br />17,000 Internal Blogs<br />100,000 registered members in the blogging community<br />1000s IBMer tweeters<br />53,000 members on SocialBlue (internal Facebook program)<br />Employee-led<br />Self-policing. No formal guidelines regarding brand messaging<br />Employees can talk to each other and customers without intervention. <br />Use ranges from sharing of personal photos to satirical office videos to formal presentations and discussions on products. <br />IBM truly brought Watson’s original slogan into the 21st century, encouraging employees to THINK as a community<br />
  14. 14. Call to Action <br />Be proactive, not reactive<br />Social media is going to be the next major force in how we do business. If we engage it now we will control it, before it controls us. <br />Businesses need to transform the way they think about <br />community within the company, partners and <br />clients and how to engage these conversations.<br />
  15. 15. Why do we need this role?<br />Marketing: The power has shifted<br />66% of brand touch points are now generated by customers*<br />The traditional marketing model is being challenged<br />Take Informed Risks<br />Learn form successes and mistakes<br />Listen to all viewpoints<br />Embrace change<br />This is a high velocity tool <br />Time spent on social media sites is up by 66% in the past year*. We do not want to be left out of the conversations that it creates. <br />*McKinsey Quarterly, July 2009<br />
  16. 16. What makes this role special to us NOW?<br />One company, one vision<br />Interact as a single community<br />Big world, small community<br />As we grow, we can remain connected<br />Use as part of change management stratagem<br />*April 2010 Nielsenwire<br />
  17. 17. Business 2.0<br />How is social media changing the way businesses do business?<br />Social media ENGAGES <br />Employee engagement<br />Customer engagement<br />Engagement leads to EMPOWERMENT<br />Employee contributions counting<br />The customer’s voice being heard<br />Engagement leads to EXCHANGE<br />A company is not just a brand, it is a personality<br />Two-way conversation<br /> Building community<br />Engage. Empower. Exchange<br />