Making Child Welfare More Social - OACAS Resource Guide


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This Resource Guide is a companion to a presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.

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Making Child Welfare More Social - OACAS Resource Guide

  1. 1. Making Child Welfare More Social Social media is wide-spread and it’s here to stay! Here are some compelling data on social media use: • Social media can be defined as any online platform or channel for publishing and disseminating user-generated content.1 • 72% of online U.S. adults are social networking site users.2 • About 63 per cent of Canadian social media users surveyed said they read Facebook posts, tweets and/or LinkedIn updates every single day.3 • Daily Facebook usage in Canada is higher than both the global and U.S. averages.4 • 95% of all U.S. teens ages 12-17 are online and 80% of those teens use social media.5 • “The Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media. These experts said the communications patterns ‘digital natives’ have already embraced through their use of social networking technology and other social technology tools will carry forward even as Millennials age, form families, and move up the economic ladder.”6 • In the U.S. connection with family and friends is the primary reason people create profiles on social networking site. 2/3 of users say staying in touch with their family and close friends is a major reason they use these sites.7 • Most U.S. online adults describe their experiences using social media in positive terms.8 CHILD WELFARE IN THE DIGITAL AGE © BUILD SOCIAL PAGE 1 OF 4 Terms social media users used to describe their experience. Reports/2011/Social-Networking-Sites
  2. 2. • The average U.S. social media user has more close ties and is 1/2 as likely to be socially isolated.9 • 65% of American social media-using teens have had an experience that made them feel good about themselves. 58% have felt closer to another person.10 • Facebook users in the U.S. have more social support, and they are much more politically engaged compared with Americans of a similar age and education.11 • Young adults in the U.S. who spend more time on Facebook are better at showing “virtual empathy.” This virtual empathy translates in real world empathy. 12 • U.S. youth who use blogs, websites and email to discuss politics and current events become more socially engaged over time.13 • In a study of 63 Cornell University undergraduates, researchers found that people reported higher self-esteem after spending time on their Facebook profile than after time spent looking into a mirror (Cyberpsychology, Behavior and Social Networking, 2011). 14 • Social networking triggers the release of the feel-good hormone, Oxytocin because these platforms engender a sense of trust.15 • We are one and a half times more likely to remember social media status updates than any other form of written language. “The gaps in performance between Facebook recall and literature recall are on a scale similar to the difference between amnesiacs and people with healthy memory.”16 • One in four U.S. teens are “cell-mostly” internet users — far more than the 15% of adults who are cell- mostly. Among teen smartphone owners, half are cell-mostly.17 Resources Policy: • Online Database of Social Media Policies - • Social media policies in the workplace: What works best? 08-11-BC/sm.aspx • How to Write a Social Media Policy - write_social_media_policy • Treasury Board of Canada Secretariat Guideline of External Use of Web 2.0 - http://www.tbs- • Treasury Board of Canada Secretariat Standard on Social Media Account Management - http:// • The Nonprofit Social Media Policy Workbook - media-policy-workbook • Creating a Social Media Policy - CHILD WELFARE IN THE DIGITAL AGE © BUILD SOCIAL PAGE 2 OF 4
  3. 3. Strategy: • Developing a Social Media Strategy - a-strategy/ • Social Media Strategy in 8 Steps - social-media-strategy-in-8-steps/ • The POST Method: A systematic approach to social strategy - groundswell/2007/12/the-post-method.html Data: • Pew Internet and American Life Project - How-To: • Instagram Basics - • Snapchat Walkthrough - • 8 Tips for Using Facebook Scheduled Posts - scheduled-posts/ • Build Social’s 101 Guide to Facebook, LinkedIn, and Twitter - http:// • Social Media Best Practices - Social-Media-Best-Practices.pdf References 1. 2. 3. 4. +usage+monthly/8785410/story.html 5. 6. 7. 8. 9. 10. CHILD WELFARE IN THE DIGITAL AGE © BUILD SOCIAL PAGE 3 OF 4
  4. 4. 11. 12. 13. 14. 15. 16. memorable-writing-you-do 17. Technology.aspx CHILD WELFARE IN THE DIGITAL AGE © BUILD SOCIAL PAGE 4 OF 4 For more information and resources visit or contact Brittany Smith at