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Paul Croft - co-founder and Director of Games, Mediatonic
Paul has been designing, developing and producing online games for the past 8 years. Since co-founding Mediatonic 6 years ago he has helped grow the firm to a team of 40 staff based in Covent Garden.
Paul was recently featured in Develop Magazines '30 under 30' feature on rising stars in the video-game industry. In total, he has been involved in the creation of over 100 games.
Paul is the winner of the British Councils ‘Young Interactive Entrepreneur of the Year’ award. At Mediatonic Paul's role primarily involves managing Business Development and Creative Direction.
Traditionally Mediatonic has worked with major entertainment brands to being their content to the web in innovative new forms. Mediatonic clients include EA, SEGA, Disney, Nickelodeon, Lego, Universal Pictures, Cartoon Network, Popcap and Namco.
Key commercial projects include the official web games for the Beijing and Vancouver Olympics, an online Sonic level editor for SEGA and Amateur Surgeon for Adultswim. In the past few years Mediatonic has expanded into developing and publishing its own original content focusing on digitally distributed platforms such as social networks, PSP and iPhone.
So far Mediatonic has developed and self-published several critically acclaimed titles including ‘MUST.EAT.BIRDS’ for iPhone and ‘Monsters (Probably) Stole My Princess!’ for PSP Minis with several new social games launching over the next few months.
Mediatonic was recently picked out by the Sunday Times TechTrack 100 as one of the ‘Ones to watch’ in the fastest growing UK tech companies.