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Transformando Criatividade em Inovação

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Oficina “Oficina Transformando Criatividade em Inovação”. Essa é uma ação do projeto Desenvolvimento das Startups no Território de Teresina do Sebrae Piauí. Podem participar do treinamento potenciais empresários, startups, empresários e profissionais do segmento de tecnologia, comunicação, design e gestão.

A oficina "Transformando Criatividade em Inovação" vai permitir ao participante:
- Identificar dores no(s) seguimento(s) de cliente(s) e como usar a criatividade para inovar buscando amenizá-las.
- Entender as formas de inovação e como buscar parceiros/financiamentos que possam auxiliar na construção de produtos e serviços inovadores.
- Instigar os empreendedores a identificar as características inovadoras em seus produtos/serviços e a sua aceitação por parte do seguimento de cliente.
- Refletir sobre a necessidade de ser criativo para inovar, buscando tornar sua empresa competitiva e inovadora.
- Apontar caminhos para tornar a sua empresa ou startup inovadora.

Conteúdo Programático
- Criatividade X Inovação
- Customer Development X Product Development X Inovação
- Parcerias e Instituições de Apoio
- Como buscar financiamentos.

Público alvo: Potenciais empresários, startups, empresários e profissionais do segmento de tecnologia, comunicação, design e gestão;
Período: 30/08/2016 (terça-feira);
Horário: 14:00 às 18:00;
Carga Horária: 04h de capacitação;
Local do evento: Sebrae Piauí Sala 04 (Av. Campos Sales, 1046, Bairro Centro, Teresina , Piauí);

Published in: Business
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Transformando Criatividade em Inovação

  1. 1. Transformando Criatividade em Inovação José Bringel Filho bringel@uespi.br 1 SEBRAE Like a Boss
  2. 2. 2 Criatividade X Inovação
  3. 3. O que é Criatividade?
  4. 4. 4
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  17. 17. 18 Inovação Disruptiva
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  19. 19. App UBER 20
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  25. 25. Niels Bohr Albert Einstein Thomas Edson
  26. 26. Processo criativo - Estágios • Percepção do problema • 1º passo envolve "sentir" o problema ou desafio • Teorização do problema • Converter o problema observado em um modelo teórico ou mental •Considerar/ver a solução • Súbito insight da solução - impacto do tipo "eureka!“ • Surgem após o estudo exaustivo do problema 27
  27. 27. Processo criativo - Estágios •Produzir a solução • Converter a idéia mental em idéia prática • Parte mais difícil - "1% de inspiração e 99% de transpiração" •Produzir a solução em equipe • Comum nas empresas/organizações • Quando precisam diagnosticar ou superar um problema • Ou otimizar ou inovar produtos, serviços e processos • Brainstorming 28
  28. 28. Curva de adoção 29Everett Rogers / Geoffrey Moore
  29. 29. O que é uma Startup? • 1996 e 2001 – Boom das .com (Sillicon Valley) 30
  30. 30. O que é uma Startup? “uma startup é um grupo de pessoas à procura de um modelo de negócios repetível e escalável, trabalhando em condições de extrema incerteza” Autor desconhecido 31
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  33. 33. 34 Product Development X Customer development
  34. 34. Product Development - software 35
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  37. 37. Lean Startup - Customer development Steve Blank
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  39. 39. 41 MVP
  40. 40. Value Product Design: problem & solution interview •Problem interview •Entrevistas com clientes potenciais para identificar suas tarefas, dores e ganhos em relação ao negócio •Solution Interview •Entrevistas com clientes potenciais para testar a solução propospa como MVP 42
  41. 41. Problem Interview - Como fazer as entrevistas? Exemplo • Como você faz para resolver o problema hoje? • Existem dificuldades ou limitações na forma de fazer hoje? • O quanto impacta essas dificuldades ou limitações na sua vida? • Existem expectativas não atendidas? • Qual será o ganho para você ter essas expectativas atendidas? NUNCA FALAR DA SOLUÇÃO IR DESARMADO E PRONTO PARA ESCUTAR 43
  42. 42. 44 EMPATIA com o Público Alvo
  43. 43. Startup Escola.com.vc – Customer Discovery 45
  44. 44. Value Product Design
  45. 45. Quando parar? •100 entrevistas •Não mais obter novas infos • Jobs, pains, gains •Quando perceber que deve PIVOTAR! •Errar o quanto antes!!! •Desapegar da ideia 51
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  47. 47. 53 Apoio e investimento?
  48. 48. Ecossistema Nacional • Startup Brasil • Programa Nacional de Aceleração de Startups • Financiado pelo MCTI • http://startupbrasil.org.br/ 54
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  55. 55. Realização Apoio
  56. 56. Acelera Cuia de Startups •Ciclo de 4 meses •Pré-aceleração (1 mês) + aceleração (3 meses) •Até 8 mil de capital semente (seed) por Startup •Até 20 mil de smart money (mentores) por Startup •Até 28 mil reais de investimento por Startup*
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