SlideShare a Scribd company logo
1 of 16
BY: BRIJESH YADAV
     MBA +PGDBM
TAXILA BUSINESS SCHOOL
VISION STATEMENT
• “THE LEADERS IN THE INDIAN
  AUTOMOBILE INDUSTRY ,CREATING
  CUSTOMER DELIGHT & SHAREHOLDERS
  WEALTH;A PRIDE OF INDIA.”
CORE VALUES

   CUSTOMER OBESSION

FAST, FLEXIBILE AND FAST MOVER


   INNOVATION & CREATIVITY

  NETWORKING & PARTNERSHIP


    OPENESS & LEARNING
PRODUCTS OF MARUTI SUZUKI




        1984     1985      1999
 1983




2000      2005          2007      2007
2008   2008     2009




          2010          2012
2010
IMPORTED MODELS




2007          2011
DISCOUNTED MODELS




1993 TO 2006     1994 TO 2008




  1997 TO 2007   2001 TO 2010
SWOT ANALYSIS
• STRENGTH

   BRAND VALUE

    PRODUCT PORTFOLIO

        LARGEST NETWORK OF
        DEALERS

             SERVICE
• WEAKNESS



         NO SUV SEGMENT

              GOVERNMENT
             INTERVENTION

             TRADE UNION

      LOW INTERIOR QUALITY
• OPPORTUNITIES



            LPG VERSION

          CAN START R & D

          EXPORT QUALITY

        ECONOMIC GROWTH
• THREAT



    • COMPETITORS


    • DECLINE MARKET SHARE


    • HIKE IN OIL PRICES
COMPETITORS
WHY MARUTI NEEDS MANESAR
• NEARLY 80% OF PARTS USED IN MAKING A
  CAR ARE SOURCED FROM VENDORS.

• THE SUPPORTING INFRASTRUCTURE MARUTI
  HAS BUILT IS IMPOSSIBLE TO REPLICATE IN A
  SHORT PERIOD.

• SHORATAGE OF SKILLED LABOUR IN GUJRAT .
WHY MARUTI STUCK TO MANESAR




                                     SEATS: ARE     STEERING          ELECTRONI       RADIATO
 EXHAUST:           GLASS:FRONT       SUPPLIED BY                     C CONTROL        RS: ARE
                       ,REAR,SIDE    BHARAT SEATS,
                                                   SYSTEM:AND                          SUPPLIED BY
COMPONENETS ARE                                       AXLES ARE       UNIT:IS MADE
                       WINDOW IS       WHICH HAS                                         CLIMATE
  SUPPLIED BY FMI                                  SUPPLIED BY SONA
                    SUPPLIED BY AIS,    THREE                           BY DENSO      SYSTEM INDIA
AUTOMOTIVE FROM                                     KOYO FROM ITS
                    WHICH HAS PLANT FACTORIES IN                       HARYANA AT A     FROM ITS
IT’S MANESAR UNIT                                      PLANT IN
                      IN MANESAR                                         PLANT IN      FACTORY AT
                                       GURGAON        GURGAON           GURGAON          BHIWADI
DEMANDS OF WORKERS

    INCREASE IN BASIC SALARY

    A MONTHLY CONVEYANCE
         ALLOWANCE

    A LAUNDARY AALOWANCE

   A GIFT WITH EVERY NEW CAR
             LAUNCH

    HOUSE FOR EVRY WORKER
Maruti suzuki brijesh

More Related Content

Similar to Maruti suzuki brijesh

Mahindra & mahindra
Mahindra & mahindraMahindra & mahindra
Mahindra & mahindraBHAVIN GALA
 
Suzuki marketing
Suzuki marketingSuzuki marketing
Suzuki marketingIffat Qamar
 
Operation level strategy- Maruti Suzuki
Operation level strategy- Maruti Suzuki Operation level strategy- Maruti Suzuki
Operation level strategy- Maruti Suzuki Sampreet Goraya
 
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Aviroop Banik
 
Bussines Plan for Car Manufacturing
Bussines Plan for Car ManufacturingBussines Plan for Car Manufacturing
Bussines Plan for Car ManufacturingRupal Lala
 
Honda ppt bec bagalkot
Honda ppt bec bagalkotHonda ppt bec bagalkot
Honda ppt bec bagalkotBabasab Patil
 
Maruti Suzuki India Pvt. Limited final
Maruti Suzuki India Pvt. Limited  finalMaruti Suzuki India Pvt. Limited  final
Maruti Suzuki India Pvt. Limited finalAman Bharti
 
mahindra Report on Diff. Sectors
 mahindra Report on Diff. Sectors mahindra Report on Diff. Sectors
mahindra Report on Diff. Sectorsdarshanpatel1394
 
Corrosion Management Services India
Corrosion Management Services IndiaCorrosion Management Services India
Corrosion Management Services IndiaValliappan Manickam
 
Mahindra and Mahindra International Strategy
Mahindra and Mahindra International StrategyMahindra and Mahindra International Strategy
Mahindra and Mahindra International StrategyVikas Shere
 
Balaji engineering profile presentation
Balaji engineering profile presentationBalaji engineering profile presentation
Balaji engineering profile presentationAamer Pathan
 

Similar to Maruti suzuki brijesh (20)

Mahindra & mahindra
Mahindra & mahindraMahindra & mahindra
Mahindra & mahindra
 
Suzuki marketing
Suzuki marketingSuzuki marketing
Suzuki marketing
 
Case pm
Case pmCase pm
Case pm
 
Scote projt bunty
Scote projt buntyScote projt bunty
Scote projt bunty
 
Scote projt bunty
Scote projt buntyScote projt bunty
Scote projt bunty
 
Scote projt bunty
Scote projt buntyScote projt bunty
Scote projt bunty
 
Operation level strategy- Maruti Suzuki
Operation level strategy- Maruti Suzuki Operation level strategy- Maruti Suzuki
Operation level strategy- Maruti Suzuki
 
Paint shop
Paint shopPaint shop
Paint shop
 
Ikea nissan 4
Ikea nissan 4Ikea nissan 4
Ikea nissan 4
 
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
 
Bussines Plan for Car Manufacturing
Bussines Plan for Car ManufacturingBussines Plan for Car Manufacturing
Bussines Plan for Car Manufacturing
 
Chandel_Avinash
Chandel_AvinashChandel_Avinash
Chandel_Avinash
 
Honda ppt bec bagalkot
Honda ppt bec bagalkotHonda ppt bec bagalkot
Honda ppt bec bagalkot
 
Porter5Ciaz
Porter5CiazPorter5Ciaz
Porter5Ciaz
 
Maruti Suzuki India Pvt. Limited final
Maruti Suzuki India Pvt. Limited  finalMaruti Suzuki India Pvt. Limited  final
Maruti Suzuki India Pvt. Limited final
 
mahindra Report on Diff. Sectors
 mahindra Report on Diff. Sectors mahindra Report on Diff. Sectors
mahindra Report on Diff. Sectors
 
ACIAR-IFPRI - Financing Agricultural Mechanization in India - Vinod Vidhyarthi
ACIAR-IFPRI - Financing Agricultural Mechanization in India - Vinod VidhyarthiACIAR-IFPRI - Financing Agricultural Mechanization in India - Vinod Vidhyarthi
ACIAR-IFPRI - Financing Agricultural Mechanization in India - Vinod Vidhyarthi
 
Corrosion Management Services India
Corrosion Management Services IndiaCorrosion Management Services India
Corrosion Management Services India
 
Mahindra and Mahindra International Strategy
Mahindra and Mahindra International StrategyMahindra and Mahindra International Strategy
Mahindra and Mahindra International Strategy
 
Balaji engineering profile presentation
Balaji engineering profile presentationBalaji engineering profile presentation
Balaji engineering profile presentation
 

More from Brijesh yadav

More from Brijesh yadav (7)

Presentation1
Presentation1Presentation1
Presentation1
 
Effective exctive
Effective exctiveEffective exctive
Effective exctive
 
Hdfc
Hdfc Hdfc
Hdfc
 
Ndsp
NdspNdsp
Ndsp
 
Future of hrd
Future of hrdFuture of hrd
Future of hrd
 
Ford motors ppt
Ford motors pptFord motors ppt
Ford motors ppt
 
Ford motors ppt
Ford motors pptFord motors ppt
Ford motors ppt
 

Maruti suzuki brijesh

  • 1. BY: BRIJESH YADAV MBA +PGDBM TAXILA BUSINESS SCHOOL
  • 2. VISION STATEMENT • “THE LEADERS IN THE INDIAN AUTOMOBILE INDUSTRY ,CREATING CUSTOMER DELIGHT & SHAREHOLDERS WEALTH;A PRIDE OF INDIA.”
  • 3. CORE VALUES CUSTOMER OBESSION FAST, FLEXIBILE AND FAST MOVER INNOVATION & CREATIVITY NETWORKING & PARTNERSHIP OPENESS & LEARNING
  • 4. PRODUCTS OF MARUTI SUZUKI 1984 1985 1999 1983 2000 2005 2007 2007
  • 5. 2008 2008 2009 2010 2012 2010
  • 7. DISCOUNTED MODELS 1993 TO 2006 1994 TO 2008 1997 TO 2007 2001 TO 2010
  • 8. SWOT ANALYSIS • STRENGTH BRAND VALUE PRODUCT PORTFOLIO LARGEST NETWORK OF DEALERS SERVICE
  • 9. • WEAKNESS NO SUV SEGMENT GOVERNMENT INTERVENTION TRADE UNION LOW INTERIOR QUALITY
  • 10. • OPPORTUNITIES LPG VERSION CAN START R & D EXPORT QUALITY ECONOMIC GROWTH
  • 11. • THREAT • COMPETITORS • DECLINE MARKET SHARE • HIKE IN OIL PRICES
  • 13. WHY MARUTI NEEDS MANESAR • NEARLY 80% OF PARTS USED IN MAKING A CAR ARE SOURCED FROM VENDORS. • THE SUPPORTING INFRASTRUCTURE MARUTI HAS BUILT IS IMPOSSIBLE TO REPLICATE IN A SHORT PERIOD. • SHORATAGE OF SKILLED LABOUR IN GUJRAT .
  • 14. WHY MARUTI STUCK TO MANESAR SEATS: ARE STEERING ELECTRONI RADIATO EXHAUST: GLASS:FRONT SUPPLIED BY C CONTROL RS: ARE ,REAR,SIDE BHARAT SEATS, SYSTEM:AND SUPPLIED BY COMPONENETS ARE AXLES ARE UNIT:IS MADE WINDOW IS WHICH HAS CLIMATE SUPPLIED BY FMI SUPPLIED BY SONA SUPPLIED BY AIS, THREE BY DENSO SYSTEM INDIA AUTOMOTIVE FROM KOYO FROM ITS WHICH HAS PLANT FACTORIES IN HARYANA AT A FROM ITS IT’S MANESAR UNIT PLANT IN IN MANESAR PLANT IN FACTORY AT GURGAON GURGAON GURGAON BHIWADI
  • 15. DEMANDS OF WORKERS INCREASE IN BASIC SALARY A MONTHLY CONVEYANCE ALLOWANCE A LAUNDARY AALOWANCE A GIFT WITH EVERY NEW CAR LAUNCH HOUSE FOR EVRY WORKER