What is The Purpose of SEO
and its Types
Prepared By:-​ Laxmi
For:- ​ Digital Marketing Saga
Our first post on SEO and we thought we’d start off right at the beginning. When we
speak to clients and website owners we find quite often that they don’t really
understand what SEO is – here’s our own (very simplified) explanation of SEO and
what it’s purpose is. ​Seo course in rohini delhi
Essentially there are 2 types of Search Engine
Optimisation:-
In practice with SEO what we do is focus the subject matter of the page and use
all available elements / tags and SEO techniques to reinforce the context and to
give the page an air of authority on the subject-
so when someone searches on a particular subject / product / matter the search
engine brings up our web page as a highly relevant and regarded resource.
SEO is a way of describing to search engines exactly what an individual web
page is about, why the content on that web page is so unique and special and
deserves to be ranked highly in the results pages. ​Seo training in rohini
1. On Page / On Site SEO
2. Off Page / Off Site SEO
What is on Page SEO?
On page concentrates on the text within the webpage/website, the various tags
and elements etc within the webpage that we can use to let the search engines
know what the page is about. On site SEO covers things like site architecture,
internal linking structure, internal anchor text (what wordage you use in your
links), page titles, headings, descriptions and keywords etc.
Seo Institute In Rohini
What is off Page SEO?
Off-site SEO is about getting relevant links to your web pages from respected
resources to reinforce your on-page / on-site factors.
In essence off-site SEO is about getting other websites to recommend your website
as a trusted resource on a particular subject by linking to it.
It is the word-of-mouth that increases the popularity of your offering. In other words –
you create relevant meaningful content and then other people tell the search engines
how good it is.​ ​Seo Expert In Delhi
The on page / on site factors are easily controlled by the website owner and therefore
generally not weighted as highly as ranking factors as the external off-site factors
(although the weightings do shift all of the time).
For More Information Visit
Digital Marketing Saga
Address:- ​ ​A-1 105/106, Ground Floor, Rohini Sector-6, Near
Ayodhya Chowk.Delhi-85
Phone No:-​ 9811225996
Website:- ​ ​https://www.digitalmarketingsaga.in/
Digital Marketing Course In
Rohini Delhi
What is Purpose of SEO and its Types

What is Purpose of SEO and its Types

  • 1.
    What is ThePurpose of SEO and its Types Prepared By:-​ Laxmi For:- ​ Digital Marketing Saga Our first post on SEO and we thought we’d start off right at the beginning. When we speak to clients and website owners we find quite often that they don’t really understand what SEO is – here’s our own (very simplified) explanation of SEO and what it’s purpose is. ​Seo course in rohini delhi
  • 2.
    Essentially there are2 types of Search Engine Optimisation:- In practice with SEO what we do is focus the subject matter of the page and use all available elements / tags and SEO techniques to reinforce the context and to give the page an air of authority on the subject- so when someone searches on a particular subject / product / matter the search engine brings up our web page as a highly relevant and regarded resource. SEO is a way of describing to search engines exactly what an individual web page is about, why the content on that web page is so unique and special and deserves to be ranked highly in the results pages. ​Seo training in rohini
  • 3.
    1. On Page/ On Site SEO 2. Off Page / Off Site SEO
  • 4.
    What is onPage SEO? On page concentrates on the text within the webpage/website, the various tags and elements etc within the webpage that we can use to let the search engines know what the page is about. On site SEO covers things like site architecture, internal linking structure, internal anchor text (what wordage you use in your links), page titles, headings, descriptions and keywords etc. Seo Institute In Rohini
  • 5.
    What is offPage SEO? Off-site SEO is about getting relevant links to your web pages from respected resources to reinforce your on-page / on-site factors. In essence off-site SEO is about getting other websites to recommend your website as a trusted resource on a particular subject by linking to it. It is the word-of-mouth that increases the popularity of your offering. In other words – you create relevant meaningful content and then other people tell the search engines how good it is.​ ​Seo Expert In Delhi The on page / on site factors are easily controlled by the website owner and therefore generally not weighted as highly as ranking factors as the external off-site factors (although the weightings do shift all of the time).
  • 6.
    For More InformationVisit Digital Marketing Saga Address:- ​ ​A-1 105/106, Ground Floor, Rohini Sector-6, Near Ayodhya Chowk.Delhi-85 Phone No:-​ 9811225996 Website:- ​ ​https://www.digitalmarketingsaga.in/ Digital Marketing Course In Rohini Delhi