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21 Questions You Always Need to Ask While Developing Buyer Personas

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21 Questions You Always Need to Ask While Developing Buyer Personas

Published in: Marketing

21 Questions You Always Need to Ask While Developing Buyer Personas

  1. 1. Buyer Persona Development Template Buyer Persona Development Template
  2. 2. Buyer Persona Development Template Developing detailed buyer personas is a crucial step towards creating a successful inbound marketing strategy. After all, the marketing team needs to know exactly whom they are marketing to, and the sales team needs to know exactly whom they are selling to. These 34 questions will help you create detailed buyer personas that will serve as your go-to reference point for your entire inbound marketing strategy. A few things to keep in mind: • Most organizations have at least 3-5 primary buyer personas • Buyer personas are never completely finished – your buyer personas documents should be update frequently as your understanding of your personas evolves • The more points of view that you can include in your buyer persona research the better – try and get input and feedback from at least one person in each customer facing department of your organization
  3. 3. Buyer Persona Development Template Demographics
  4. 4. Buyer Persona Development Template 1. Do they skew male or female?
  5. 5. Buyer Persona Development Template 2. How old are they?
  6. 6. Buyer Persona Development Template 3. How much money do they make?
  7. 7. Buyer Persona Development Template 4. Where do they live? (Urban vs. suburban)
  8. 8. Buyer Persona Development Template 5. What do they do in their personal time?
  9. 9. Buyer Persona Development Template Personal Background
  10. 10. Buyer Persona Development Template 6. What has their career path looked like up until this point?
  11. 11. Buyer Persona Development Template 7. What is their level of education?
  12. 12. Buyer Persona Development Template 8. What are their favourite hobbies and pastimes?
  13. 13. Buyer Persona Development Template Role & Responsibilities
  14. 14. Buyer Persona Development Template 9. What is their job title?
  15. 15. Buyer Persona Development Template 10. What are their personal responsibilities?
  16. 16. Buyer Persona Development Template 11. Who do they report to? Who reports to them?
  17. 17. Buyer Persona Development Template 12. How is their job measured?
  18. 18. Buyer Persona Development Template 13. What does a typical work day look like?
  19. 19. Buyer Persona Development Template 14. What types of skills are required to be successful in this role?
  20. 20. Buyer Persona Development Template 15. What tools do they use most frequently?
  21. 21. Buyer Persona Development Template Company Profile
  22. 22. Buyer Persona Development Template 16. Which industry or industries do they work with?
  23. 23. Buyer Persona Development Template 17. How many employees do they have?
  24. 24. Buyer Persona Development Template 18. How much annual revenue do they generate?
  25. 25. Buyer Persona Development Template 19. Where in the world are they located?
  26. 26. Buyer Persona Development Template Challenges
  27. 27. Buyer Persona Development Template 20. What challenges are they facing in their job?
  28. 28. Buyer Persona Development Template Goals
  29. 29. Buyer Persona Development Template 21. What are their career goals?
  30. 30. Buyer Persona Development Template Marketing Triggers
  31. 31. Buyer Persona Development Template 23. What types of events or situations cause this persona to realize the need for a product/service like yours?
  32. 32. Buyer Persona Development Template Common Objections & Questions
  33. 33. Buyer Persona Development Template 24. What are their most common questions about your product/service?
  34. 34. Buyer Persona Development Template 25. What are the most common objections they have about your product/service?
  35. 35. Buyer Persona Development Template Identifiers
  36. 36. Buyer Persona Development Template 26. How do they prefer to receive information?
  37. 37. Buyer Persona Development Template 27. What is their personality like?
  38. 38. Buyer Persona Development Template 28. What common traits do they have?
  39. 39. Buyer Persona Development Template 29. Which industry terms or buzzwords do they use?
  40. 40. Buyer Persona Development Template Segmentation Question
  41. 41. Buyer Persona Development Template 30. How would they describe themselves? The answer to this question will be used as a drop down for self segmentation on landing pages - ex. “I’m a small business owner. I want to learn about how to get started with inbound marketing”
  42. 42. Buyer Persona Development Template How You Help
  43. 43. Buyer Persona Development Template 31. How does your company help them overcome their challenges?
  44. 44. Buyer Persona Development Template 32. How does your company help them reach their goals?
  45. 45. Buyer Persona Development Template 33. What makes your offering different and better than other alternatives?
  46. 46. Buyer Persona Development Template 34. How do you address their most common questions and objections?

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