Top Ten Tips on Securing Funding

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The purpose of this presentation is to break down all that must be considered when approaching a company or institution for funding.

You should be able to take the pitch down to a concise 1 minute/1 sentence pitch

Know your product, it's value and why it's better than competitors

Know what your market is, what share you want and how large the market is

How you intend to take the product to market

How you deliver and an analysis on your competitors

Published in: Business, Economy & Finance
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Top Ten Tips on Securing Funding

  1. 1. BrightLemon™ createuseful communities. 
  2. 2. Our online communities representover 1.35 million in 22 countries
  3. 3. Top 10 tips  on securing funding
  4. 4. Top 10 tips  on securing fundingfor SMEs and Startups
  5. 5. Fundamentals• What is your product/service?• Who will you sell to?• How will you sell/market it?• How will you deliver?
  6. 6. What is yourproduct/service?1.
  7. 7. Product / ServiceWhat is the value?What makes you better?Benefits not just features1 minute pitch1 sentence pitch
  8. 8. Who willyou sell to? 2.
  9. 9. Customer & MarketHow big is the market?What share are you aiming for?Who is the customer? B2B? B2C?Where do they shop?How much do they spendper project / per unit?
  10. 10. How willyou sell it? 3.
  11. 11. Sales & MarketingTrade Shows,Press, PR, Partners,Channels, AffiliatesDirect MarketingOnline vs. Offline
  12. 12. How willyou deliver?4.
  13. 13. Product / ServiceDeliveryDistribution, Supply ChainResellersProcesses, StandardsPolicies: Returns /Complaints
  14. 14. Level Two• Who else is doing this?• What are your costs?• What is your strategy?
  15. 15. Who else isdoing this? 5.
  16. 16. CompetitorAnalysisDirect IndirectStrategies (1-5)
  17. 17. What are thecosts?6.
  18. 18. CostsFixed &VariableProductionWages + NI +TaxRent + RatesVATContingency
  19. 19. What is yourstrategy?7.
  20. 20. Strategy based on 1-6: How are you different?Is your product/service better?Cheaper? Better quality?Innovative?Have you found a niche?
  21. 21. Fine Tuning• Key Documents• Tailor the pitch• Keep it simple
  22. 22. Key Documents8.
  23. 23. Financial Statements CashFlow, Profit & LossBalance Sheet Break-even analysisBase any projectionson fundamentals (1-7)
  24. 24. Tailorthe pitch9.
  25. 25. Tailor pitch toaudienceRisk vs. RewardLoan vs.EquityBank vs. Angel vs. VC vs. F.F.F.
  26. 26. Keep it simpleWrite it yourselfBe honest (to you)10.
  27. 27. Fundamentals• What is your product/service?• Who will you sell to?• How will you sell/market it?• How will you deliver?
  28. 28. Level Two• Who else is doing this?• What are your costs?• What is your strategy?
  29. 29. Fine Tuning• Key Documents• Tailor the pitch• Keep it simple
  30. 30. Thank You! 

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