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How Content Marketing Works

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Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content marketing pipeline on a macro scale to help marketers remember the value of great content for the user and for the SERP

Published in: Marketing
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How Content Marketing Works

  1. CONTENT MARKETING WORKS
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  3. click this icon to tweet information from each slide.
  4. vs Create a great piece of content 1 1 Create a great piece of content with both conversion and seo objectives novice view the infographic
  5. vs view the infographic Promote the content 2 Promote the content 2 novice
  6. novice vs view the infographic 3 Adjust content based on audience and data feedback Sit back while viewers of your content convert into customers 3
  7. vs view the infographic novice 4 Create more optimized content and repeat this process until you deliver something that does resonate Panic when you realize this isn’t happening 4
  8. vs view the infographic novice People begin sharing your content on social media/building links 5 $ $ $ $ Start spending inordinate amounts of money to promote the content, hoping that the incoming traffic will convert 5
  9. vs view the infographic novice A small handful of those people are larger influencers and help to amplify your reach Conversions from the 6 6 content still don’t happen
  10. vs view the infographic novice You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! Because you’ve earned links and mentions from other sites, the overall authority of your site begins to rise 7
  11. You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! vs view the infographic novice You now start to rank higher in search results for converting keywords because of that higher authority. 8
  12. vs view the infographic novice You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! When someone (a completely different audience in some cases) has a need for your product or service, and types in a query on Google you show up and they convert. 9
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