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How Content Ma

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How Content Ma

  1. 1. CONTENT MARKETING WORKS
  2. 2. brought to you by:
  3. 3. click this icon to tweet information from each slide.
  4. 4. vs Create a great piece of content 1 1 Create a great piece of content with both conversion and seo objectives novice view the infographic
  5. 5. vs view the infographic Promote the content 2 Promote the content 2 novice
  6. 6. novice vs view the infographic 3 Adjust content based on audience and data feedback Sit back while viewers of your content convert into customers 3
  7. 7. vs view the infographic novice 4 Create more optimized content and repeat this process until you deliver something that does resonate Panic when you realize this isn’t happening 4
  8. 8. vs view the infographic novice People begin sharing your content on social media/building links 5 $ $ $ $ Start spending inordinate amounts of money to promote the content, hoping that the incoming traffic will convert 5
  9. 9. vs view the infographic novice A small handful of those people are larger influencers and help to amplify your reach Conversions from the 6 6 content still don’t happen
  10. 10. vs view the infographic novice You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! Because you’ve earned links and mentions from other sites, the overall authority of your site begins to rise 7
  11. 11. You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! vs view the infographic novice You now start to rank higher in search results for converting keywords because of that higher authority. 8
  12. 12. vs view the infographic novice You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! When someone (a completely different audience in some cases) has a need for your product or service, and types in a query on Google you show up and they convert. 9
  13. 13. brought to you by:

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