Social proof is one of the most important tools to grow a brand. The world's best brands use these tools every day to generate tens of millions of dollars in revenue. Apple, Amazon and Etsy use social proof every day. It influences us at every turn. But not everyone has the budget to spend on some high-priced celebrity to influence a purchase. So what tools can you use today with little to no cost? I dug deep into my own tools that I have used to show exactly how I've grown my brand to ever-increasing numbers of CEOs, brands and entrepreneurs throughout the world.
FACT: We each get hit with an estimated 5,000 messages very day. How many of those messages “break through” and get more than a glance? A pathetically small percentage.
With the odds stacked against you, you need every tool to make your brand stick.
And generate that evasive quality of instant credibility.
This outstanding presentation is by award-winning designer and brand expert David Brier who is in the top 5% of Slideshare authors. http://www.risingabovethenoise.com