http://www.risingabovethenoise.com Brand specialist and Fast Company blogger takes one of his most popular posts and converted it into an easily referenced piece for all CEOs, marketing personnel, entrepreneurs and brands.
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For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding
1. “Cookie cutters
are for baking,
not branding”
and 9 more insights to transform your brand
by David Brier
2. A day that goes by without breaking some
sacred branding rule is a day your brand has lost
TO Rise above
the status quo.
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3. By breaking those rules with insight,
intelligence and innovation,
you get heard
(in a world that's too damn busy to listen).
4. We know there are thousands of ways
to solve any problem and that the only
valuablesolutionsare the effective ones...
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5. Doing something ineffective in half the time — or "more
efficiently” — isn't progress, but is instead bad business.
6. Socialmedia isn’ta brand strategy.
Social media is a channel.
While it’s important for a brand to develop something to say,
it’s more important to create something
that will be heard.
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7. 4
History is filled with
inferior productsoutselling superior ones thanks to better branding.
8. Only superior branding has the power
to overcome and reverse this.
Superior products deserve superior branding.
12. 6 People never got passionate about
mediocre& average.
Thisiswhythereisnoaisleinagroceryordepartmentinastoreor
menuonawebsitefor“averagestuff”or“beigeproducts.”
18. The future has no road map while the past clearly does.
Creatingabrandthatblazesnewtrailscansometimesbebumpy
butwillalsoallowyoutobethefirsttodiscoversomethingnew,
somethingmeaningfulandsomethingthatmakesothersask,
“Why didn’t we think of that?”
19. Design, copy and art direction: David Brier
use these 9 points to
outsmart, outperform and
outmaneuver your
competition
follow him on twitter here:
David Brier