Louise White, Incisive Media

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Louise White, Incisive Media

  1. 1. Recent adventures with freemium, reg walls paywalls, gateways and even pay fences February 2011 www.linkedin.com/louisecwhite www.twitter.com/louisecwhite
  2. 2. <ul><li>Niche, academic, analysis </li></ul><ul><li>Hybrid, news and analysis, personalised content </li></ul><ul><li>Free to air news </li></ul><ul><li>Corporate subscriptions, tenancy-based advertising </li></ul><ul><li>CPM, data, targeted advertising </li></ul><ul><li>CPM, creative selling </li></ul>MODEL REVENUE LONG-TERM VALUE <ul><li>High </li></ul><ul><li>Medium </li></ul><ul><li>Low </li></ul>B2B financial online information and intelligence
  3. 3.
  4. 4. £27,000 2,948 519 2,400 4,079 1,300 100 3,152 1,151 2,000 3,568 900 360 22,170
  5. 5. Louise White Incisive Media www.linkedin.com/louisecwhite www.twitter.com/louisecwhite

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