@DigitasLBi_Fr Cannes Lions Predictions 2014

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Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.

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  • I am the founder and the organizer of
    Iartexpo art exhibit and show. I invite you to be part of it.
    Please make your valuable presence on my Facebook Page by 'like it'

    https://www.facebook.com/pages/Iartexpo2012-Art-as-a-bridge-for-Peace/329299923781485
    Share with all your connection
    Thank you in advance
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  • interesting predictions shared at http://thecuriousbrain.com
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  • thanx a lot. Great work.
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  • Hello Bridget, have a look here for some other great works http://www.pinterest.com/federicorusso/my-predictions-2014/

    I invite you to visit my blog, I post every day the best ads I see
    http://federicorusso.blogspot.it/
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  • Bridget, thanks so much for new forecast

    Marcelo, it is seems to me there is the difference between our projects.

    Your cable is more about metaphor and electrical outlet which charges phone from electric net, but asks for donor's phone for promotion of donation. It is not a real transfer of the energy from phone to phone. And it cant be moved out of the cafe. Am i right?

    Our cable is more about physical cable: you can carry it with you, charge our phone from another phone anywhere and etc. So the goal of our project - not to just launch the cable, but to put it to the central of the new habit: battery donation. We wanted to create a real community around new way of charging a phone. We tried to form a new trend of charge donation and connect it with the blood donation.

    For me, it is the difference. Please, correct me if i am wrong.
    Thank you
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@DigitasLBi_Fr Cannes Lions Predictions 2014

  1. Cannes Predictions 2014
  2. Bridget Jung Chief Creative Officer DigitasLBi Paris ! @bridoo Jean-Philippe Martzel Planning & Strategy Director DigitasLBi Paris ! @jpmartzel Fred Lung Senior Creative DigitasLBi Paris ! @fredericklung Philippe Pinel Senior Creative DigitasLBi Paris ! @PhilippePinel Cannes Predictions 2014 We had fun putting this list together. It’s in no way exhaustive, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
  3. 1. Advertising inspired by the environment (in realtime) 2. Advertising re-enchants (or hacks) the everyday 3. Selfies and the importance of me 4. Advertising that reinvents the product 5. The most interesting man in the world is trending 6. Advertising that might make the jury laugh 7. Blockbusters 8. Grand Prix or nothing Emerging Themes
  4. 1. Advertising inspired by the environment (in realtime) Perhaps some of the most exciting digitally led campaigns we’ve seen are in outdoor and they combine intelligent placement with smart tech to create truly personalised experiences between brands and consumers. In this way advertising has become “alive”. Cannes Predictions 2014
  5. http://youtu.be/k3JucPPqd40 British Airways The Magic of Flying
  6. http://youtu.be/b8OOCU8zZSs Apotek Blowing in the Wind
  7. http://youtu.be/80indhABZwo Neue Zürcher Zeitung Digital Newspaper Holder
  8. 2. Advertising re-enchants (or hacks) the everyday ! Ads now bring magic into the real world. Posters can accept credit cards and even play music. A DIY shop uses billboards to dramatically show how they can improve the everyday. More and more of the filmed stunts rely on reactions from people to some kind of magic in the real world. Cannes Predictions 2014
  9. http://youtu.be/LuRXqdVvLjs OBI The Renovated Billboard
  10. http://youtu.be/cKj1RdsG8as Honda The Sound of Honda
  11. http://youtu.be/ZcqsRhMHo8o Misereor The Social Swipe
  12. http://youtu.be/gclJe_kSnd4 Becks Playable Poster
  13. http://youtu.be/vHVWegNfQl0 DHL Trojan Mailing
  14. http://youtu.be/aGlRyMITXMc Google Night Walk in Marseille
  15. 3. Selfies and the importance of me “Selfie” was the 2013 word of the year. Only a few months ago, Ellen’s epic selfie generated over 3 million retweets. We can see some brands leveraging this new focus on “me”, inviting individuals not only to be part of the ad — but to be at the centre of it. Brands are finding new and creative ways to use individuals and personal stories rather than scenarios. Cannes Predictions 2014
  16. http://youtu.be/ZgGNDhCnjzQ Prudential “Chapter 2”
  17. http://youtu.be/JtxLmInvFcw Nike Make EveryYard Count
  18. http://youtu.be/XokGFN86ljc Coke This is AHH
  19. http://youtu.be/IpbDHxCV29A Wren The Kiss
  20. 4. Advertising that 
 reinvents the product This is a very interesting area. Instead of making ads, some brands are innovating at the product level or creating new products & services that support the brand ambition.We’re convinced that this area will grow over the next few years. Cannes Predictions 2014
  21. http://youtu.be/H6NWTJyWHqc Milka Last Square
  22. http://forgotify.com/ Spotify Forgotify
  23. http://youtu.be/8eSkHeTIhS0 Nar Mobile Life Saving Cable
  24. http://youtu.be/gsXg2uBQhIA RipCurl Watch
  25. http://youtu.be/P8DOZ_rK8rI Harvey Nichols “Sorry, I spent it on myself” http://youtu.be/ITyeI3YyYw8
  26. 5. Advertising that invites action from the individual There’s a new breed of advertising that wouldn’t exist without someone watching it. These experiences require people to interact, explore and experiment with the ad. From second screening, to innovate navigation and even ultimately being able to control a real person via a website, these ads require action from the individual. Cannes Predictions 2014
  27. http://youtu.be/_3D8hYIfpqg Arcade Fire Just a Reflektor
  28. http://youtu.be/rg74NzJlGp0 Melbourne Tourist Information Remote Control Tourist
  29. http://youtu.be/GT-GPmX60GA Guy Cotten “Sortie en Mer” http://sortieenmer.com/
  30. http://youtu.be/wvPfuV00-1k Droga5 Thunderclap
  31. 5. Advertising that might make the jury laugh From beer to banks, humour always works. We even found a PSA that breaks through with an incredible script and amazing acting. Cannes Predictions 2014
  32. http://youtu.be/OK9419Oicp0 Tap King “Hello”
  33. http://youtu.be/mZy5nejCSc4 VH1 I Will Survive
  34. http://youtu.be/GFYeUeKv75A Nimble Unexpected Happens,The Vet
  35. http://youtu.be/SXy6JElmgHU Three #SingItKitty
  36. http://youtu.be/P8KAaf45g5U New Zealand Transport Blazed
  37. 6. The most interesting man in the world is trending Senior is the new black. Cannes Predictions 2014
  38. http://youtu.be/mngOtW6sYCw Jack & Jones Made from Cool
  39. http://youtu.be/lk0yti12LLI Epic Companies Signor Valmano
  40. http://youtu.be/jxVcgDMBU94 Edeka Supergeile
  41. http://youtu.be/0izwNht8cT8 Intel + Toshiba The Power Inside
  42. 7. Blockbusters Big brands and big budgets …sure to go home with some metal. Cannes Predictions 2014
  43. http://youtu.be/M7FIvfx5J10 Volvo Trucks Epic Split
  44. http://youtu.be/pyV57QlGUGI Evian Spiderman
  45. http://youtu.be/XqWig2WARb0 John Lewis The Bear & the Hare
  46. http://youtu.be/bu2ht9c-FFU Lacoste The Big Leap
  47. http://youtu.be/Bf_z_7B4Ifw Heineken The Odyssey
  48. http://youtu.be/L1EtoruAMDI Heineken Response on The Odyssey film authenticity
  49. http://youtu.be/B-3sVWOxuXc Guinness Sapeurs
  50. http://youtu.be/JEbpbNTkIdk Old Spice Momsong
  51. http://youtu.be/vmOr9I2JxZs Lurpak Cook’s Range Adventure Awaits
  52. 8. Grand prix or nothing Nothing in between. Cannes Predictions 2014
  53. McDonalds Core Article on Creative Review
  54. Bridget Jung Chief Creative Officer DigitasLBi Paris ! @bridoo Jean-Philippe Martzel Planning & Strategy Director DigitasLBi Paris ! @jpmartzel Fred Lung Senior Creative DigitasLBi Paris ! @fredericklung Philippe Pinel Senior Creative DigitasLBi Paris ! @PhilippePinel #Whatdidweforget Let us know what you think or what we may have missed.

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