Lesson2 advertising-persuasive language-techs

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Lesson2 advertising-persuasive language-techs

  1. 1. Media Studies Advertising
  2. 2. AdvertisingWhere do we see it? Print media (newspaper, leaflets etc.) Billboards TV Radio Film Online
  3. 3. What is the Purpose of Advertising? To persuade us to buy a specific product To increase our brand awareness To persuade us to use a particular service To inform us about a specific issue
  4. 4. Looking at AdvertisementsWhen looking at adverts, you need to consider the following: The overall look of the advert The target audience The images used The message about the product The linguistic techniques used (to do with the language used)
  5. 5. Persuasive Language (LinguisticTechnique) Statistics- giving facts and figures to convince audience, e.g.“98% of dentists recommend Oral B” Expert opinions- using an expert to make audience believe in product, e.g“I always brush with Sensodyne”- Dentist
  6. 6. Persuasive Language (LinguisticTechnique) Emotive Language- uses language that touches on your emotions to influence your decisions (can make us feel good or bad), e.g.“This advert will be here tomorrow- will you?” Aviva, Life Insurance Superlatives- words such as “the best”, “number one”, “largest”
  7. 7. Name the Linguistic Technique
  8. 8. Name the Linguistic Technique
  9. 9. Name the Linguistic Technique
  10. 10. Name the Linguistic Technique
  11. 11. Name the Linguistic Technique
  12. 12. Name the Linguistic Technique
  13. 13. Name the Linguistic Technique
  14. 14. For Homework As you watch television/ go online today, write down two specific examples of advertisements that make use of each of the linguistic techniques discussed today:1. Statistics 2. Expert opinions3. Emotive language4. Superlatives

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