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Date: Thursday, January 31, 2019
Time: 11:00 - 11:45 a.m. PST
Location: Room 1
Format: General Lecture Session
Subjects: Marketing, Social Media
You’re using Twitter to communicate with your friends. How can it be used to elevate your institutions’ brand? In this talk I’ll discuss the relationship marketing techniques that I’ve used to elevate brands in the business to business space and relate it to institutional needs. Specifically elevating the brand of the institution, recruiting (students and staff), department elevation, and, of course promoting published content much in the way Harvard and Stanford do with their Schools of Business.