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Crafting an Effective Bio for Your Website and Social Profiles

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We have a tendency to write our online biographies as if they are resumes. Even worse is when we write them full of inside jokes or self-deprecating humor.

We do business with people we know, like, and trust. Your online bios need to show your human side. Are you into golf? Let’s talk about it. Do you have children, design tattoos, or grow watermelons? Let’s talk about your PHP skills in your case studies and leave the resumes for LinkedIn.

In this workshop, we will all rewrite our bios. I’ll be helping you with the formula I came up with for over 40 speaker bios I’ve written for WordCamp speakers. You will leave this workshop with a finished product you can apply to your sites immediately.


https://2019.us.wordcamp.org/

Published in: Marketing
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Crafting an Effective Bio for Your Website and Social Profiles

  1. 1. BridgetWillard.com • (949) 370-4059 • gidgey@gmail.com Crafting an Effective Bio For Your Website & Social Media Profiles
  2. 2. Deconstructing the Bio Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction, GiveWP, and the Make WordPress Marketing Team. Bridget co-hosts WPblab with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network. Besides speaking at WordCamps near and far, Bridget was an organizer for Los Angeles for a few years and Orange County since 2017. When she’s not writing about marketing or social media, she is spending time with her friends, changing her hair style, learning languages on Duolingo, or walking by the ocean. Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.
  3. 3. Who are you? Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction, GiveWP, and the Make WordPress Marketing Team. Paragraph 1
  4. 4. More about your expertise Bridget co-hosts WPblab with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network. Besides speaking at WordCamps near and far, Bridget was an organizer for Los Angeles for a few years and Orange County since 2017. Paragraph 2
  5. 5. Show Personality When she’s not writing about marketing or social media, she is spending time with her friends, changing her hair style, learning languages on Duolingo, or walking by the ocean. Paragraph 3
  6. 6. How to contact you Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com. Paragraph 4
  7. 7. Let’s do it. I need a volunteer. Go to this url bit.ly/WriteYourBio
  8. 8. Mad Lib [Full Name] is a [job title] who brings her [skill 1] and [skill 2] background together to help [target demo]. [Pronoun] began [possessive pronoun] [type] career in [industry] and is now [doing something amazing]. [Pronoun] is especially known for [product or service 1], [product or service 2], and [product or service 3]. Paragraph 1
  9. 9. Mad Lib [Name] [work-related verb like teaches, speaks, develops] [noun - what you’re known for]. Besides speaking on [topic 1], [topic 2], and [topic 3], [name] volunteers at [WordCamp, nonprofit, Meetup]. Paragraph 2
  10. 10. Mad Lib When [pronoun] is not [activity you are known for], [pronoun] is [activity one], [quirky personal detail], [activity 2], or [hobby].Paragraph 3
  11. 11. Mad Lib Say hi to [pronoun] on Twitter at [handle] and check out [pronoun] site at [url]. Paragraph 4
  12. 12. Show & Tell! Let’s hear your bios.
  13. 13. Contact Bridget @YouTooCanBeGuru • gidgey@gmail.com • BridgetWillard.com Thank you!

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