Be the first to like this
Hi I’m Be, I am the owner and director of Futureheads Recruitment.
This was my first SxSW and I went to about 20 inspirational talks but today I want to talk to you about someone who
1. Fabulous example of an entrepreneur – being successful financially
2. Great example of good user experience, and being a part of that experience
3. It’s not just about the money, and working ethically to help a community
Today I am going to talk to you about Brian Chesky from AirBnB – He was one of the 3 founding partners of AirBnB – he grew up in the states.
Both his parents were social workers – and growing up in the states they pleased with him to get a job with health insurance. That was their biggest criteria
But then his teacher said, Brian you are a designer – it’s time for you to design the world
So it all started in 2007…
2007 Went to stay in a new town in America with his 2 mates – he only had $1000 and the rent on an apartment was $1150 .
All the hotels were sold out because there was a music festival on.
So Brian inflated 3 beds they had in the car and rented them out. Hence they are called AirBnB
He thought he would get a bunch of hippies – what he got was well turned out the middle class.
In 2008, just a year later - Brian was looking for funding for his idea and people said – What you are going to let strangers live in your house? And you are going to find them on the internet?
Investors practically wandered off laughing…
Brian was told told … no one would stay in a home.
All of the investors he approached turned him away (I am sure they regret this now – AirBnB is a multibillion£ business) he was offering then between 10-25% for a $10K investment.
In 2009, just 2 years later - he had 100 users in NYC and he thought… better to have 100 engaged then 1 million who aren’t interested
I love that the first thing he did when got his first proper cheque was hired a pixar artist to map the user journey and the different touch points for the user.
But he did loads of stuff that I love, and I thought was really clever
Hurricane sandy hit – and one of the hosts decided wanted to rent his place for free – he changed it all technically and promoted so no money had to be exchanged – Obama thanked him personally for that. He helped rehouse over 2500 people!
50% of people in Spain under the age of 30 are unemployed – but many have heritage housing he shared some good statistics of how he is helping a struggling economy.
AirBnB now exist in every country they are allowed to, they has 630 employees and he has interviewed them all personally.
I love this quote
Brand is not what you tell your customers it is what your customers tell their friends
But it’s not just lip service …
Brian still only lives in AirBnB housing so he can feel the experience and improve the touchpoints for the user continually
Turns out people love homes.