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When conducting your keyword research, you'll want to find keywords that will not only help increase traffic to the site, but that will get the right traffic to your site. Even if you are able to find keywords with a high search volume - if they aren’t relevant to your site, they won’t drive traffic to your website. Or worse, they will bring the wrong type of traffic to your site. Nick Stamoulis of Brick Marketing explains how and why keyword relevancy is more important than keyword volume when conducting your keyword research. Visit us online for additional SEO tips at http://www.brickmarketing.com/blog.