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Click Here To Start Your Mobile Marketing Business Today
How to profit from
Pokémon GO using
Proximity Marketing
Click Here To Start Your Mobile Marketing Business Today
This is an emergency
presentation!
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
If you haven’t already heard,
a new game has been recently
releas...
Click Here To Start Your Mobile Marketing Business Today
So today I want to show you how to use
Click Here To Start Your Mobile Marketing Business Today
To capitalize on this latest trend in order to:
Boost revenue and...
Click Here To Start Your Mobile Marketing Business Today
The Mobile
Landscape Is
Changing….
Click Here To Start Your Mobile Marketing Business Today
By 2020, there will be 34 billion
devices connected to the intern...
Click Here To Start Your Mobile Marketing Business Today
The best way to connect with consumers is still…
With the power o...
Click Here To Start Your Mobile Marketing Business Today
So let me ask you….
What do you think is the
future of mobile
mar...
Click Here To Start Your Mobile Marketing Business Today
Proximity
Marketing
Click Here To Start Your Mobile Marketing Business Today
Connecting with consumers…
At the right place…
At the right time…...
Click Here To Start Your Mobile Marketing Business Today
Personalize the
mobile experience!
Click Here To Start Your Mobile Marketing Business Today
Change the way business connect with
consumers
Click Here To Start Your Mobile Marketing Business Today
84% of shoppers engage with a
mobile device before or while
shopp...
Click Here To Start Your Mobile Marketing Business Today
Beacons help increase revenue!
Click Here To Start Your Mobile Marketing Business Today
Push Notifications Promote Consumer
Engagement
46% of consumers s...
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
This latest trend is:
Click Here To Start Your Mobile Marketing Business Today
What is Pokémon GO?
Click Here To Start Your Mobile Marketing Business Today
What is Pokémon GO?
• Pokémon was first released on the Game Boy ...
Click Here To Start Your Mobile Marketing Business Today
How it works - Pokémon GO
• Players use the game’s geo-location
f...
Click Here To Start Your Mobile Marketing Business Today
How it works - Pokémon GO
• Relies on Google Maps data to give a
...
Click Here To Start Your Mobile Marketing Business Today
In-game offers
• Like other mobile games, Pokémon go has an in-
g...
Click Here To Start Your Mobile Marketing Business Today
Why is this game
important to mobile
marketers?
Click Here To Start Your Mobile Marketing Business Today
Big impact!
• In the US, the game has been downloaded more than 2...
Click Here To Start Your Mobile Marketing Business Today
Big impact!
• Pokémon GO is being used more than WhatsApp and Ins...
Click Here To Start Your Mobile Marketing Business Today
Pokémon GO is now
affecting consumer
behavior!
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
Consumers are HIGHLY ENGAGED!
As marketers, we need to take advan...
Click Here To Start Your Mobile Marketing Business Today
How Pokémon GO
can help
local businesses
right now!
Click Here To Start Your Mobile Marketing Business Today
The ability of the game has
to drive real-world foot
traffic to l...
Click Here To Start Your Mobile Marketing Business Today
Like all other trends, the
popularity WILL fade!
Click Here To Start Your Mobile Marketing Business Today
So it’s important to take
advantage of this opportunity
RIGHT NOW...
Click Here To Start Your Mobile Marketing Business Today
Here’s how to develop a
strategy for monetizing
Pokémon GO!
Click Here To Start Your Mobile Marketing Business Today
PROBLEM
Remember this?
Click Here To Start Your Mobile Marketing Business Today
PROBLEM
People are flocking to local businesses for
Pokemon, but ...
Click Here To Start Your Mobile Marketing Business Today
THE
SOLUTION
Click Here To Start Your Mobile Marketing Business Today
Social Powered Wi-Fi + Pokémon GO
• The game uses increased amoun...
Click Here To Start Your Mobile Marketing Business Today
The Strategy
Offer Social Powered Wi-Fi and leverage
the real-wor...
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
Offer Free Wi-Fi in exchange for...
Click Here To Start Your Mobile Marketing Business Today
The User
Experience
Click Here To Start Your Mobile Marketing Business Today
The User Experience
• Customer walks by or into location and
see’...
Click Here To Start Your Mobile Marketing Business Today
Step 1
Step 2
Step 3
Step 4
STEP 1: CONNECT TO YOUR WI-FI NETWORK
Click Here To Start Your Mobile Marketing Business Today
Step 1
Step 2
Step 3
Step 4
STEP 2: LOGIN USING SOCIAL MEDIA
Click Here To Start Your Mobile Marketing Business Today
The User Experience
• Once customer connects using social
login m...
Click Here To Start Your Mobile Marketing Business Today
GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER
Step 1
Step 2
Step ...
Click Here To Start Your Mobile Marketing Business Today
REMARKET TO USERS ONLINE AND CREATE AUTOMATED
ENGAGEMENT CAMPAIGN...
Click Here To Start Your Mobile Marketing Business Today
CAPTURE THEIR
VALID EMAIL ADDRESS
Click Here To Start Your Mobile Marketing Business Today
ADVERTISE TO CUSTOMERS
WHO HAVE PHYSICALLY
BEEN TO YOUR LOCATION
Click Here To Start Your Mobile Marketing Business Today
COLLECT INCREDIBLE SOCIAL DATA…
Click Here To Start Your Mobile Marketing Business Today
The User Experience
• After customers leaves the location, you ca...
Click Here To Start Your Mobile Marketing Business Today
AFTER THEY VISIT, RETARGET THEM ON…
Click Here To Start Your Mobile Marketing Business Today
AND
TARGET
THEIR
FRIENDS!
Click Here To Start Your Mobile Marketing Business Today
The User Experience
• Customers who’ve signed up for
the loyalty ...
Click Here To Start Your Mobile Marketing Business Today
User Opt-In
Name, Email, Phone,
Gender, Location
Bluetooth Beacon...
Click Here To Start Your Mobile Marketing Business Today
Consider this!
Integrate Social Powered Wi-Fi campaign with Zapie...
Click Here To Start Your Mobile Marketing Business Today
Consider this!
Use autoresponder integration to send customer an ...
Click Here To Start Your Mobile Marketing Business Today
What you need to know
before approaching a local
business
Click Here To Start Your Mobile Marketing Business Today
Find out if your business is PokéStop
• Pokéstops attract foot tr...
Click Here To Start Your Mobile Marketing Business Today
Throw down a lure!
Here are some quotes from Reddit about the rec...
Click Here To Start Your Mobile Marketing Business Today
Affordable foot-traffic
• In-app purchase of virtual money
(Pokéc...
Click Here To Start Your Mobile Marketing Business Today
What if your business
isn’t a Pokéstop?
Click Here To Start Your Mobile Marketing Business Today
Currently, Pokéstops are predetermined
by the developer.
Therefor...
Click Here To Start Your Mobile Marketing Business Today
But don’t worry!
You can request for your business
to become a Po...
Click Here To Start Your Mobile Marketing Business Today
Real-World
Examples
Click Here To Start Your Mobile Marketing Business Today
According to Business Insider:
In Sydney, Australia, high-end Chi...
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile Marketing Business Today
Pizza shop in NewYork
“The amount of people has been
astonishing,...
Click Here To Start Your Mobile Marketing Business Today
Pokemon GO is
even being
used to
promote
safety!
Click Here To Start Your Mobile Marketing Business Today
Steps to being
successful selling Social
Wi-Fi with a Pokémon
GO ...
Click Here To Start Your Mobile Marketing Business Today
What you’ll need:
• MyWiFi
• MobiPunch
• Zapier
• FB Ads
• Pokemo...
Click Here To Start Your Mobile Marketing Business Today
Step 1 -
Approach the local
business and sell the
idea
Click Here To Start Your Mobile Marketing Business Today
The Pitch!
I would like to tell you how I can guarantee to boost ...
Click Here To Start Your Mobile Marketing Business Today
The Pitch!
Here’s how I can help -
Your business might already be...
Click Here To Start Your Mobile Marketing Business Today
Step 2 -
Setup & build
Pokémon Wi-Fi
campaign
Click Here To Start Your Mobile Marketing Business Today
Setup your campaign
• Create your location
• Add your device to t...
Click Here To Start Your Mobile Marketing Business Today
•Assign Campaign Name
•Set a Pokémon themed SSID
•Enable Social L...
Click Here To Start Your Mobile Marketing Business Today
• Build campaign with a Pokémon theme + Analytics & Retargeting S...
Click Here To Start Your Mobile Marketing Business Today
• Depending on your campaign
goals, set up your successful login
...
Click Here To Start Your Mobile Marketing Business Today
• Enable Facebook Page
Checkin with customized
Pokémon themed mes...
Click Here To Start Your Mobile Marketing Business Today
• Go to location previously set up
• Assign your campaign
Click Here To Start Your Mobile Marketing Business Today
Step 3 -
Setup Pokémon GO
Account
Click Here To Start Your Mobile Marketing Business Today
Here’s how
• Download Pokémon GO
from app store
• Setup Account f...
Click Here To Start Your Mobile Marketing Business Today
Step 4 –
Create signage for
promotion
Click Here To Start Your Mobile Marketing Business Today
Here’s what we suggest:
• Create in-store posters
• Specifically ...
Click Here To Start Your Mobile Marketing Business Today
Step 5 –
Set Facebook Ads
Click Here To Start Your Mobile Marketing Business Today
Here’s what we suggest:
• Create a Facebook Ad targeted to
spread...
Click Here To Start Your Mobile Marketing Business Today
Step 6 –
At the location
Click Here To Start Your Mobile Marketing Business Today
Here’s what to do:
• Plug in device
• Put up signs + QR Code
• Dr...
Click Here To Start Your Mobile Marketing Business Today
Integrating MobiPunch
Use MobiPunch to increase loyalty of custom...
Click Here To Start Your Mobile Marketing Business Today
Step 1 –
Setup Mobile Wallet
Loyalty Program
Click Here To Start Your Mobile Marketing Business Today
Here’s what to do:
• Setup client card
• Setup Beacons in store w...
Click Here To Start Your Mobile Marketing Business Today
Step 2 –
At the location
Click Here To Start Your Mobile Marketing Business Today
Here’s what to do:
• Place Beacons
• Set-up in store signage with...
Click Here To Start Your Mobile Marketing Business Today
With the increased amount of foot traffic,
you will see an increa...
Click Here To Start Your Mobile Marketing Business Today
This strategy is easy to
implement and generates
REAL RESULTS!
Click Here To Start Your Mobile Marketing Business Today
Turn the influx of
Pokémon players into a
positive experience for...
Click Here To Start Your Mobile Marketing Business Today
Catch leads while your
customers catch Pokémon!
Click Here To Start Your Mobile Marketing Business Today
AUTOMATED
RECURRING
REVENUE
Click Here To Start Your Mobile Marketing Business Today
GETMOBIPUNCH.COM
Click Here To Start Your Mobile Marketing Business Today
MYWIFI SOCIAL PLATFORM
$2997 $997
White Label & Lifetime Partner ...
Click Here To Start Your Mobile Marketing Business Today
New Proximity Bundles
Setup: $697 + $297 + $997 = $1,991
Monthly:...
Click Here To Start Your Mobile Marketing Business Today
New Proximity Bundles
Only $697 Setup + $397/mo
Or $3,997 Annuall...
Click Here To Start Your Mobile Marketing Business Today
New Proximity Bundles
Pokemon Annual Promo
$3,997 Annual
Save An ...
Click Here To Start Your Mobile Marketing Business Today
Click Here To Start Your Mobile
Marketing Business Today!
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How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing!

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Published on

We conducted an emergency webinar to discuss the latest trend that has already amassed a very active and engaged following.

It’s unbelievable how fast something can explode in popularity!

We're talking about Pokémon GO and there is a ton of $$$ to be made with Pokémon GO and local businesses.

Mobile Marketers, take note! It’s time to monetize this trend :)

Join us LIVE as we’ll show you:

** How this is mobile app is driving real-world engagement

** How it’s affecting consumer behavior

** How to use Pokémon GO combined with our Proximity Marketing Package (Social Powered Wi-Fi and MobiPunch) to provide REAL value and results to your local business.

We’ll also be sharing a new Opportunity Checklist to make it EASY to implement this strategy for your clients and CASH IN on this market phenomenon.

Be sure to watch this webinar to learn the ninja strategies you need to know to profit from Pokemon GO!

Watch the replay at www.kevinz.net/pokemon

Published in: Marketing
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How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing!

  1. 1. Click Here To Start Your Mobile Marketing Business Today How to profit from Pokémon GO using Proximity Marketing
  2. 2. Click Here To Start Your Mobile Marketing Business Today This is an emergency presentation!
  3. 3. Click Here To Start Your Mobile Marketing Business Today
  4. 4. Click Here To Start Your Mobile Marketing Business Today If you haven’t already heard, a new game has been recently released that has already amassed a very active and engaged following.
  5. 5. Click Here To Start Your Mobile Marketing Business Today So today I want to show you how to use
  6. 6. Click Here To Start Your Mobile Marketing Business Today To capitalize on this latest trend in order to: Boost revenue and sales for local business!
  7. 7. Click Here To Start Your Mobile Marketing Business Today The Mobile Landscape Is Changing….
  8. 8. Click Here To Start Your Mobile Marketing Business Today By 2020, there will be 34 billion devices connected to the internet. (Source: BI Intelligence) That's more than 4 devices for every human on earth! (Source: BI Intelligence) And with half the world connected to the internet by 2018…..
  9. 9. Click Here To Start Your Mobile Marketing Business Today The best way to connect with consumers is still… With the power of mobile marketing!
  10. 10. Click Here To Start Your Mobile Marketing Business Today So let me ask you…. What do you think is the future of mobile marketing???
  11. 11. Click Here To Start Your Mobile Marketing Business Today Proximity Marketing
  12. 12. Click Here To Start Your Mobile Marketing Business Today Connecting with consumers… At the right place… At the right time… To provide them the information they need… In the moment... In order to…
  13. 13. Click Here To Start Your Mobile Marketing Business Today Personalize the mobile experience!
  14. 14. Click Here To Start Your Mobile Marketing Business Today Change the way business connect with consumers
  15. 15. Click Here To Start Your Mobile Marketing Business Today 84% of shoppers engage with a mobile device before or while shopping (Source: Marketing Land) Approximately 57% of shoppers engage with location-based ads (Source: Marketing Land)
  16. 16. Click Here To Start Your Mobile Marketing Business Today Beacons help increase revenue!
  17. 17. Click Here To Start Your Mobile Marketing Business Today Push Notifications Promote Consumer Engagement 46% of consumers say they're grateful for push notifications for relaying important/timely information (Source: BI Intelligence) Push notifications boost engagement by 88% (Source: Localytics Data) Relevant messaging increases conversion by 4x (Source: Localytics Data)
  18. 18. Click Here To Start Your Mobile Marketing Business Today
  19. 19. Click Here To Start Your Mobile Marketing Business Today This latest trend is:
  20. 20. Click Here To Start Your Mobile Marketing Business Today What is Pokémon GO?
  21. 21. Click Here To Start Your Mobile Marketing Business Today What is Pokémon GO? • Pokémon was first released on the Game Boy in 1996 as an RPG and has since grown into the Pokémon Universe • Games, movies, TV shows, Anima, trading cards, manga, comics, and all types of collectibles • Billions of people around the world, from kids to adults, play Pokémon • The first release of any official Pokémon game for mobile
  22. 22. Click Here To Start Your Mobile Marketing Business Today How it works - Pokémon GO • Players use the game’s geo-location feature and their smartphone camera to find virtual Pokémon (fictional animated creatures) – in various locations in their area in real time • The game runs off an augmented reality HUD, or heads-up display, of the real world.
  23. 23. Click Here To Start Your Mobile Marketing Business Today How it works - Pokémon GO • Relies on Google Maps data to give a real-world feeling to the game • Landmarks, or key areas in the real world have become Gyms (where you can battle your pocket monsters) or PokéStops (where players can replenish their supplies)
  24. 24. Click Here To Start Your Mobile Marketing Business Today In-game offers • Like other mobile games, Pokémon go has an in- game offer • One offer specifically is the ‘Lure Module’ • This is used to “lure” Pokémon to specific locations and are purchased within the game • These locations become Pokémon GO hotspots • Users then visit these locations to find rare items and creatures
  25. 25. Click Here To Start Your Mobile Marketing Business Today Why is this game important to mobile marketers?
  26. 26. Click Here To Start Your Mobile Marketing Business Today Big impact! • In the US, the game has been downloaded more than 2 million times on iOS devices (Source: Sensor Tower Data)
  27. 27. Click Here To Start Your Mobile Marketing Business Today Big impact! • Pokémon GO is being used more than WhatsApp and Instagram (Source: SimilarWeb) • US players are spending 43 minutes each day playing Pokémon GO, compared with 30 minutes for WhatsApp and 25 minutes for Instagram (Source: SimilarWeb) • Across both iOS and Android, there have been more than 7.5 million downloads in the US alone (Source: Sensor Tower Data)
  28. 28. Click Here To Start Your Mobile Marketing Business Today Pokémon GO is now affecting consumer behavior!
  29. 29. Click Here To Start Your Mobile Marketing Business Today
  30. 30. Click Here To Start Your Mobile Marketing Business Today Consumers are HIGHLY ENGAGED! As marketers, we need to take advantage of this trend and monetize it!
  31. 31. Click Here To Start Your Mobile Marketing Business Today How Pokémon GO can help local businesses right now!
  32. 32. Click Here To Start Your Mobile Marketing Business Today The ability of the game has to drive real-world foot traffic to locations should not be ignored! But first, I want to tell you:
  33. 33. Click Here To Start Your Mobile Marketing Business Today Like all other trends, the popularity WILL fade!
  34. 34. Click Here To Start Your Mobile Marketing Business Today So it’s important to take advantage of this opportunity RIGHT NOW and capture as many leads as possible.
  35. 35. Click Here To Start Your Mobile Marketing Business Today Here’s how to develop a strategy for monetizing Pokémon GO!
  36. 36. Click Here To Start Your Mobile Marketing Business Today PROBLEM Remember this?
  37. 37. Click Here To Start Your Mobile Marketing Business Today PROBLEM People are flocking to local businesses for Pokemon, but they aren’t sticking around!
  38. 38. Click Here To Start Your Mobile Marketing Business Today THE SOLUTION
  39. 39. Click Here To Start Your Mobile Marketing Business Today Social Powered Wi-Fi + Pokémon GO • The game uses increased amount of data • Visiting customers aren’t loyal without a strategy • This is a perfect opportunity to attract new customers (users of the game) to your location by promoting free Wi-Fi.
  40. 40. Click Here To Start Your Mobile Marketing Business Today The Strategy Offer Social Powered Wi-Fi and leverage the real-world foot traffic and engagement of Pokémon GO for local business in order to: • Attract new customers • Build email lists • Collect customer data (name, email address) for remarketing • Grow Social Media Presence • Increase customer loyalty • Boost sales
  41. 41. Click Here To Start Your Mobile Marketing Business Today
  42. 42. Click Here To Start Your Mobile Marketing Business Today
  43. 43. Click Here To Start Your Mobile Marketing Business Today
  44. 44. Click Here To Start Your Mobile Marketing Business Today
  45. 45. Click Here To Start Your Mobile Marketing Business Today Offer Free Wi-Fi in exchange for...
  46. 46. Click Here To Start Your Mobile Marketing Business Today The User Experience
  47. 47. Click Here To Start Your Mobile Marketing Business Today The User Experience • Customer walks by or into location and see’s signage/posters with powerful calls-to-action to entice customers to come in and connect to Wi-Fi “Don’t let data get you down. Come in and connect to our Free Wi-Fi to earn discounts AND catch your newest Pokémon”
  48. 48. Click Here To Start Your Mobile Marketing Business Today Step 1 Step 2 Step 3 Step 4 STEP 1: CONNECT TO YOUR WI-FI NETWORK
  49. 49. Click Here To Start Your Mobile Marketing Business Today Step 1 Step 2 Step 3 Step 4 STEP 2: LOGIN USING SOCIAL MEDIA
  50. 50. Click Here To Start Your Mobile Marketing Business Today The User Experience • Once customer connects using social login method of choice, they are greeted with a custom thank you page which promotes: • Discounts/Sales/Coupons • E.g. “Catch a Pokémon at our location and save $1 off your next drink purchase” • Mobile Wallet Loyalty Program • E.g. “Earn rewards while you play - Tap here to download our loyalty card NOW”
  51. 51. Click Here To Start Your Mobile Marketing Business Today GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER Step 1 Step 2 Step 3 Step 4 STEP 3: ENJOY FREE WIFI AND PROMOTIONS
  52. 52. Click Here To Start Your Mobile Marketing Business Today REMARKET TO USERS ONLINE AND CREATE AUTOMATED ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE Step 1 Step 2 Step 3 Step 4 STEP 4: POST ENGAGEMENT & REMARKETING
  53. 53. Click Here To Start Your Mobile Marketing Business Today CAPTURE THEIR VALID EMAIL ADDRESS
  54. 54. Click Here To Start Your Mobile Marketing Business Today ADVERTISE TO CUSTOMERS WHO HAVE PHYSICALLY BEEN TO YOUR LOCATION
  55. 55. Click Here To Start Your Mobile Marketing Business Today COLLECT INCREDIBLE SOCIAL DATA…
  56. 56. Click Here To Start Your Mobile Marketing Business Today The User Experience • After customers leaves the location, you can use the data collected to remarket to this list and entice them to visit again with specials, offers or discounts • You can use the Social Data collected to retarget using Facebook Ads
  57. 57. Click Here To Start Your Mobile Marketing Business Today AFTER THEY VISIT, RETARGET THEM ON…
  58. 58. Click Here To Start Your Mobile Marketing Business Today AND TARGET THEIR FRIENDS!
  59. 59. Click Here To Start Your Mobile Marketing Business Today The User Experience • Customers who’ve signed up for the loyalty program via your call to action can also be re-targeted via: • Push notification (at anytime) • Geo-Fencing (when the user is in or around the pre-defined location) • Beacons (within proximity of the location)
  60. 60. Click Here To Start Your Mobile Marketing Business Today User Opt-In Name, Email, Phone, Gender, Location Bluetooth Beacons GPS Geo-Fencing Push Notifications The NEW Mobile & Proximity Marketing Package Lead Generation and Loyalty Rewards Program on Auto-Pilot
  61. 61. Click Here To Start Your Mobile Marketing Business Today Consider this! Integrate Social Powered Wi-Fi campaign with Zapier in order to automatically add the user to your Mobile Wallet Loyalty Program
  62. 62. Click Here To Start Your Mobile Marketing Business Today Consider this! Use autoresponder integration to send customer an email promoting your loyalty program after leaving the location “Thanks for visiting! Click here to join our Mobile Wallet Loyalty Program and you could earn free rewards just for stopping in! We hope to see you again soon.”
  63. 63. Click Here To Start Your Mobile Marketing Business Today What you need to know before approaching a local business
  64. 64. Click Here To Start Your Mobile Marketing Business Today Find out if your business is PokéStop • Pokéstops attract foot traffic without any effort – players want the rewards • If your business is a PokéStop, use the purchasable in-game Lure Module to attract Pokémon players to your location for 30 minutes • Use this to increase foot-traffic to your location
  65. 65. Click Here To Start Your Mobile Marketing Business Today Throw down a lure! Here are some quotes from Reddit about the recent experience of local businesses “We did this last night (college town), and within minutes of dropping the lure, 30 people walked in. Hoooly s#&@.” “I own a pizzeria that's a Pokestop and I literally did this all day. I had a ton of kids and adults (mostly adults) come in for a slice of pizza and a drink until the lure ran out.”
  66. 66. Click Here To Start Your Mobile Marketing Business Today Affordable foot-traffic • In-app purchase of virtual money (Pokécoins) With $100 netting you 14,500 Pokécoins and an eight-pack of Lures costing 680 Pokécoins: 14,500 Pokécoins / 680 = 21 eight-packs of lures (21 * 8)/2 = 84 hours For a little more than a dollar an hour, you can bring guaranteed crowds to your business location!
  67. 67. Click Here To Start Your Mobile Marketing Business Today What if your business isn’t a Pokéstop?
  68. 68. Click Here To Start Your Mobile Marketing Business Today Currently, Pokéstops are predetermined by the developer. Therefore, the strategy to use LURE MODULES to drive extra traffic is only effective if the business is currently a Pokéstop.
  69. 69. Click Here To Start Your Mobile Marketing Business Today But don’t worry! You can request for your business to become a Pokéstop by: • Visiting the official Pokémon GO support page • Fill out their form
  70. 70. Click Here To Start Your Mobile Marketing Business Today Real-World Examples
  71. 71. Click Here To Start Your Mobile Marketing Business Today According to Business Insider: In Sydney, Australia, high-end Chinese restaurant Tanghui announced that it would be activating one of the Lure Modules at lunch and dinner times, attracting Pokémon Go enthusiasts to the establishment.
  72. 72. Click Here To Start Your Mobile Marketing Business Today
  73. 73. Click Here To Start Your Mobile Marketing Business Today Pizza shop in NewYork “The amount of people has been astonishing,” said Tom Lattanzio, the owner of L’inizio Pizza Bar in Long Island City, Queens. “All day long, from afternoon to evening this past weekend.” L’inizio’s manager, Sean Benedetti, says he paid $10 to have a dozen of the Pokémon characters lured to the store. It drew in so many players, the shop’s business went up 75 percent.
  74. 74. Click Here To Start Your Mobile Marketing Business Today Pokemon GO is even being used to promote safety!
  75. 75. Click Here To Start Your Mobile Marketing Business Today Steps to being successful selling Social Wi-Fi with a Pokémon GO approach
  76. 76. Click Here To Start Your Mobile Marketing Business Today What you’ll need: • MyWiFi • MobiPunch • Zapier • FB Ads • Pokemon GO Account • Pinter/Kinkos
  77. 77. Click Here To Start Your Mobile Marketing Business Today Step 1 - Approach the local business and sell the idea
  78. 78. Click Here To Start Your Mobile Marketing Business Today The Pitch! I would like to tell you how I can guarantee to boost your sales and revenue as well as improve customer loyalty by generating more in- store traffic at little or no cost to you. If you haven’t already heard, I want to tell you about Pokémon GO - the newest augmented reality mobile app game that has amassed a very active and highly engaged following. Players use the game’s geo-location feature and their smartphone camera to find virtual Pokémon (fictional animated creatures) in various locations in their area in real-time. Landmarks in the real world are key areas for players to converge and players are flocking to these areas in masses to collect the virtual Pokémon.
  79. 79. Click Here To Start Your Mobile Marketing Business Today The Pitch! Here’s how I can help - Your business might already be one of these predefined landmarks and there is an in-game offer that will turn your business into a Pokémon hotspot for less than a dollar an hour, and gamers WILL gather at your location without hesitation. All this is great, except the game SUCKS data and data is EXPENSIVE. By offering free Wi-Fi at your location, you can encourage gamers to visit, stay longer, spend more, and return time and again. Customers can log into Social Powered Wi-Fi using their social log-in of choice and you can collect leads while they collect Pokémon. Provide your customers a positive experience and automatically generate customer loyalty. Couple Social Powered Wi-Fi solution with the high consumer engagement of Pokémon GO, you’ll be able to increase foot-traffic, boost sales, generate leads, improve your social reach, and turn players into loyal customers pretty much overnight.
  80. 80. Click Here To Start Your Mobile Marketing Business Today Step 2 - Setup & build Pokémon Wi-Fi campaign
  81. 81. Click Here To Start Your Mobile Marketing Business Today Setup your campaign • Create your location • Add your device to the location • Create the campaign *Keep in mind that we want to build this campaign around the Pokémon GO trend to attract and profit from these specific players*
  82. 82. Click Here To Start Your Mobile Marketing Business Today •Assign Campaign Name •Set a Pokémon themed SSID •Enable Social Logins
  83. 83. Click Here To Start Your Mobile Marketing Business Today • Build campaign with a Pokémon theme + Analytics & Retargeting Script
  84. 84. Click Here To Start Your Mobile Marketing Business Today • Depending on your campaign goals, set up your successful login redirect or thank you page • Set conversion tracking code and integrate with Autoresponder of choice for follow-up campaigns • You could also Enable an App Store re-direct to have the user download your clients’ app
  85. 85. Click Here To Start Your Mobile Marketing Business Today • Enable Facebook Page Checkin with customized Pokémon themed message. This will entice more users of the game to visit NOTE: (Custom Facebook App with Scopes Required for Automatic Checkin)
  86. 86. Click Here To Start Your Mobile Marketing Business Today • Go to location previously set up • Assign your campaign
  87. 87. Click Here To Start Your Mobile Marketing Business Today Step 3 - Setup Pokémon GO Account
  88. 88. Click Here To Start Your Mobile Marketing Business Today Here’s how • Download Pokémon GO from app store • Setup Account for the business
  89. 89. Click Here To Start Your Mobile Marketing Business Today Step 4 – Create signage for promotion
  90. 90. Click Here To Start Your Mobile Marketing Business Today Here’s what we suggest: • Create in-store posters • Specifically promoting the location as a PokeStop (Pokemon Hub) • Promoting Free Wi-Fi - Save your data! Capture Pokemon for free while you dine! • Consider including a QR Code to redirect the user to download the businesses Mobile Wallet Loyalty Punch Card
  91. 91. Click Here To Start Your Mobile Marketing Business Today Step 5 – Set Facebook Ads
  92. 92. Click Here To Start Your Mobile Marketing Business Today Here’s what we suggest: • Create a Facebook Ad targeted to spread the word about your free Wi-Fi and local Pokémon to people in the businesses geographic area • Promote discount/specials for players who eat/shop/stay and the location
  93. 93. Click Here To Start Your Mobile Marketing Business Today Step 6 – At the location
  94. 94. Click Here To Start Your Mobile Marketing Business Today Here’s what to do: • Plug in device • Put up signs + QR Code • Drop Lure Module during pre-defined time period • From within Pokemon GO • Tap the red Pokeball at the bottom of your screen • Tap ‘Shop’ • Scroll down and tap the purple, box shaped Lures to purchase. You’ll re-direct to your app store’s payment system • Once back in-app, tap the red Pokeball again, then tap ‘Items’ • Tap the purple Lure to activate!
  95. 95. Click Here To Start Your Mobile Marketing Business Today Integrating MobiPunch Use MobiPunch to increase loyalty of customers who visit location
  96. 96. Click Here To Start Your Mobile Marketing Business Today Step 1 – Setup Mobile Wallet Loyalty Program
  97. 97. Click Here To Start Your Mobile Marketing Business Today Here’s what to do: • Setup client card • Setup Beacons in store with customized messages such as: • “Pokestop inside! Come get your pokeballs and fresh cup of coffee to earn rewards” • Setup geo-fencing locations with customized messages • “Visit our location to earn your next punch and catch your newest Pokemon”
  98. 98. Click Here To Start Your Mobile Marketing Business Today Step 2 – At the location
  99. 99. Click Here To Start Your Mobile Marketing Business Today Here’s what to do: • Place Beacons • Set-up in store signage with QR code and call-to-action to have customers opt-in to mobile wallet loyalty program • Alternatively, when user visits and logs into Wi-Fi, set up campaign to redirect user to download link to mobile wallet loyalty punch card
  100. 100. Click Here To Start Your Mobile Marketing Business Today With the increased amount of foot traffic, you will see an increase of opt-ins for the loyalty program. After the customer has left the store, you can re- target using push-notifications, Beacons and GPS.
  101. 101. Click Here To Start Your Mobile Marketing Business Today This strategy is easy to implement and generates REAL RESULTS!
  102. 102. Click Here To Start Your Mobile Marketing Business Today Turn the influx of Pokémon players into a positive experience for your business…
  103. 103. Click Here To Start Your Mobile Marketing Business Today Catch leads while your customers catch Pokémon!
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  107. 107. Click Here To Start Your Mobile Marketing Business Today New Proximity Bundles Setup: $697 + $297 + $997 = $1,991 Monthly: $297 + $97 + $97 + $97 = $588/mo
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