Canadian Mobile Web Usage Set to Skyrocket Mobile Data Traffic in Canada Poised for 1525% Growth from 2010-2015 TORONTO, ONTARIO--(Marketwire - Sept. 6, 2011) - BlackBerry. iPhone. Android. It's no surprise that smartphones are booming in Canada. Of the more than 24.5 million mobile subscribers in Canada, over one third own a smartphone, and that figure jumps to 47% for users between the ages of 18-44 (sources: eMarketer, 2010 and CWTA, 2011). These powerful mobile devices are ushering in the post-PC era with anywhere/anytime Internet access, revolutionizing personal computing as we know it. According to Cisco's Visual Networking Index, Canadian mobile web usage will break records in 2012 by hitting almost 18.4 Petabytes (tripling levels from 2010), and is estimated to accelerate to 71.5 Petabytes by 2015. With this paradigm shift to smartphones happening so quickly, businesses across Canada are scrambling to keep pace. The attached infographic exemplifies Canada's growing consumer demand for mobile content. "Canadians are using their smartphones more than ever to discover and engage with brands of all sizes," says Kevin Zicherman, President and CEO of brick&mobile, a Toronto-based mobile marketing agency that produces platform agnostic mobile web apps. "Mobile web searches are more purpose driven, and consumers now have the expectation of connecting with brands on-the-go." Smartphone users, he asserts, are "frustrated with their current mobile experience, as many local business websites are built using Flash and are not compatible with the iPhone." While many national companies have already gone mobile, many local businesses have not. Over three quarters of mobile searches have local intent, yet only 18% of mobile websites are optimized for mobile devices (Google, 2011). As smartphones further establish themselves as the ultimate devices for ubiquitous information retrieval, businesses of all sizes need to provide consistent and easily-navigable mobile web experiences that better engage their audiences across all platforms. For more information about mobile marketing and web apps, please visitwww.brickandmobile.com. About brick&mobile brick&mobile is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs. Powering hundreds of campaigns worldwide, brick&mobile's proven content management system delivers cost-effective, great-looking mobile web apps that are easy to use and a cinch to update. By integrating a complete suite of turn-key services such as QR codes, text message marketing, social media management and mobile search engine optimization, brick&mobile helps make mobile marketing easy. Find brick&mobile on Facebook at www.fb.com/brickandmobile. Follow brick&mobile on Twitter at www.twitter.com/brickandmobile. All trademarks and copyrights are property of their respective owners.

1. CANADIAN MOBILE USAGE
ON THE RISE
Smartphones have invaded Canada.
From coast-to-coast, more Canadians are using their smartphones to consume information daily.
This paradigm shift in consumer behaviour is changing the marketing landscape for businesses and brands in Canada.
Number of smartphone users in Canada
14.8 MILLION
13.4 MILLION
10.9 MILLION
Smartphones users will almost
DOUBLE
8.8 MILLION
7.6 MILLION
in Canada between 2010 and 2014
2010 2011 2012 2013 2014
BY 2014,
1 IN 4 CANADIANS WILL CUT THE CORD
AND ONLY USE A WIRELESS DEVICE
Mobile Usage in Canada (in Petabytes)
= 5 PETABYTES = 5 MILLION GIGABYTES = 66.5 YEARS OF HD VIDEO
2014
2010
2011
By
2012
2013
2014
1525% more mobile phones will
connect to the Internet in
INCREASE Canada than computers
2015 FROM 2010 - 2015
Percentage who access the Internet with their mobile phones
30 // BC
43 // AB
27 // SASK+MAN
32 // ON
ONE IN FOUR 21 // QUE
22 // ATL
ONE IN THREE 30%
73%
22%
22%
27% 21%
32%
of smartphone
users access the
mobile web daily
{
Smartphone activity in Canada
NUMBER OF DAILY INTERACTIONS WITH VARIOUS INFORMATION SOURCES IN CANADA
540,000 82%
THEN WHY ARE
RESTAURANTS
of local business
990,000 900,000 websites are not
NAVIGATION SPORTS INFO
optimized for
540,000 630,000 mobile phones
WEATHER TRANSIT
As smartphones further establish themselves as the ultimate devices for ubiquitous information retrieval, businesses of all sizes
need to provide consistent and easily navigable mobile web experiences that better engage their audiences across all platforms.
Sources:
1. Cisco, (June 10, 2010), Cisco Visual Networking Forecast, 2009-2014. http://www.ciscovni.com/vni_forecast/index.htm
2. Quorus Consulting Group Ltd. (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. http://www.cwta.ca/CWTASite/english/facts_figures_downloads/
3. CRTC, (August 18, 2011).Navigating Convergence II . http://www.crtc.gc.ca/eng/publications/reports/rp1108.htm#t213
4. eMarketer, (June 10, 2010). Canadian Mobile Subscriptions to Climb 20% by 2014. http://www.emarketer.tv/Article.aspx?R=1007747
5. Google/IPSOS OTX MediaCT. (2011, April). The Mobile Movement [PDF]. Retrieved from http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf www.brickandmobile.com