Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Brian Vellmure
innovantage
http://www.brianvellmure.com@BrianVellmure
Unlocking the Power of Digital Networks
Harnessing P...
SO HOW DO WE
DISCOVER, NURTURE, and
AMPLIFY THIS PASSION?
http://www.brianvellmure.com@BrianVellmure
Drivers of Human Motivation
http://www.brianvellmure.com@BrianVellmure
THE DESIRE FOR
CONNECTION
http://www.brianvellmure.com@BrianVellmure
You aren't just providing information:
You are providing access to stuff that
people can't get anywhere else. 
This is the...
@BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom
a world where everyone
has access to anything ...
@BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom http://www.brianvellmure.com@BrianVellmure
3D Printing - talk about
Merrick’s reference of
duplicate - minecraft. The
midset is already there that
we can create and ...
RESOURCE SCARCITY IS FADING AWAY
http://www.brianvellmure.com@BrianVellmure
Something amazing has happened.
Who recognizes this?
Speaking of scarcity --> this would
fetch
The Gutenberg Bible - but t...
lo
http://www.brianvellmure.com@BrianVellmure
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
THE SHIFTTO DIGITAL NETWORKS
As knowledge becomes networked, the smartest person in
the room isn’t the person standing at the front lecturing us,
and i...
Founded 2009
55 Employees
$19,000,000,000 Market Cap
$345,454,545 value/employee
Founded 1902
159,000 Employees
$3,000,000...
NETWORK + ATTENTION
http://www.brianvellmure.com@BrianVellmure
Unlock
Think legos instead of finished toys.
Decouple what’s been bundled for a long long
time. Couple ad-hoc offerings fo...
UNDERSTANDING
POWER LAWS
http://www.brianvellmure.com@BrianVellmure
@BrianVellmure http://www.brianvellmure.com
ASK BETTER
QUESTIONS
FIND BETTER
ANSWERS
MAKE BETTER
DECISIONS
FASTER
DISCOVER...
GREATER CAPABILITIES
BEING BUNDLED
TOGETHER
http://www.brianvellmure.com@BrianVellmure
FROM
THIS
http://www.brianvellmure.com@BrianVellmure
TO
THIS
http://www.brianvellmure.com@BrianVellmure
Everything on this flyer is
now just one function of
a smartphone
http://www.brianvellmure.com@BrianVellmure
IT’S BECOMINGTRUE
FOR MOST OF US
http://www.brianvellmure.com@BrianVellmure
WHILE DE-COUPLING
CAPABILITIES LEADING
TO MORE COMPLEX
RELATIONSHIPS AND
MODELS
http://www.brianvellmure.com@BrianVellmure
We’re rapidly moving towards
an era where access to
anything and anyone from
anywhere is becoming a reality
for nearly eve...
Implications
Every
organization,
role, and
individual is
at risk...
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
...AND
simultaneously
has the
greatest
capability it’s
ever had to
pioneer new
ground
@BrianVellmure http://www.brianvellm...
Most things are
being re-imagined
and re-invented.
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
SOURCE: IBM 2012 CEO Study
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
Fundamental Questions
Craft these into slides
with critical questions,
and perhaps suggest
some implications
How will you ...
FUNDAMENTAL QUESTIONS
Always important
Increased Focus
- What are the biggest issues facing our industry / organization / ...
AS BARRIERS OF
ACCESSTO
INFORMATION
AND PEOPLE
ERODES,
HOW DO WE
PROVIDE ACCESS
TOTHINGSTHAT
PEOPLE CAN’T GET
ANYWHERE ELS...
THE NEW
SCARCITIES
http://www.brianvellmure.com@BrianVellmure
attention
insight
data
intelligent recommendations
loyalty
privacy
micro relevancy
IN A WORLD OF
INCREASED ACCESS
THE NEW
...
THINGS
THAT
COMMAND
A PREMIUM
http://www.brianvellmure.com@BrianVellmure
COMMAND
A
PREMIUM
http://www.brianvellmure.com@BrianVellmure
COMMAND
A
PREMIUM
EXPERIENCE
http://www.brianvellmure.com@BrianVellmure
COMMAND
A
PREMIUM
CONTEXT
http://www.brianvellmure.com@BrianVellmure
Critical Mandates
@BrianVellmure http://www.brianvellmure.com
DEEPER FOCUS ONYOUR CUSTOMERS
http://www.brianvellmure.com@BrianVellmure
@BrianVellmure http://www.brianvellmure.com
Help me
accomplish
what I’m trying
to do
Help me feel
good
BE HIGHLY
RELEVANT
http://www.brianvellmure.com@BrianVellmure
BE PRESENT ON
THE CHANNELS
OFYOUR
STAKEHOLDERS
http://www.brianvellmure.com@BrianVellmure
CONTINUETO JOURNEY
FURTHER OUT ON LONGTAIL
http://www.brianvellmure.com@BrianVellmure
Models to observe and
learn from
TED
http://www.brianvellmure.com@BrianVellmure
Uber
CrowdCompanies
TheCR
MOOCs
AVERY INTERESTING EXPERIMENT
Key Questions / Challenges
TWO MENTAL ANCHORS
http://www.brianvellmure.com@BrianVellmure
Think networks not industrial / institutional silos
Develop and accelerate “sense and respond” capabilities
Discover, igni...
Evolve value
exchange models
to accommodate
multiple levels of
engagement
Develop and
nurture co-
creation
opportunities
H...
Thank you. Let’s Discuss.
Brian Vellmure
innovantage
http://www.brianvellmure.com@BrianVellmure
Unlocking the Power of Digital Networks
Unlocking the Power of Digital Networks
Unlocking the Power of Digital Networks
Unlocking the Power of Digital Networks
Unlocking the Power of Digital Networks
Upcoming SlideShare
Loading in …5
×

Unlocking the Power of Digital Networks

387 views

Published on

Traditional institutional models built around topdown hierarchies are being deconstructed into a sea of fragmented relationships and interactions. In a constantly evolving world that is both resource rich and attention scarce, organizations are being forced to evolve their business models in order to engage in broader and more dynamic ecosystems. Join us as we gain clear insight as to what the blurring of the physical and digital worlds mean, and explore new and effective methods for finding, attracting, engaging, and empowering community stakeholders by creating new opportunities for value exchange.

Published in: Business, Technology
  • Be the first to comment

Unlocking the Power of Digital Networks

  1. 1. Brian Vellmure innovantage http://www.brianvellmure.com@BrianVellmure Unlocking the Power of Digital Networks Harnessing Passion, Deepening Relationships, and Amplifying Value Creation
  2. 2. SO HOW DO WE DISCOVER, NURTURE, and AMPLIFY THIS PASSION? http://www.brianvellmure.com@BrianVellmure
  3. 3. Drivers of Human Motivation
  4. 4. http://www.brianvellmure.com@BrianVellmure
  5. 5. THE DESIRE FOR CONNECTION
  6. 6. http://www.brianvellmure.com@BrianVellmure
  7. 7. You aren't just providing information: You are providing access to stuff that people can't get anywhere else.  This is the key point http://www.brianvellmure.com@BrianVellmure
  8. 8. @BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom a world where everyone has access to anything or anyone from anywhere. What would you do to thrive?
  9. 9. @BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom http://www.brianvellmure.com@BrianVellmure
  10. 10. 3D Printing - talk about Merrick’s reference of duplicate - minecraft. The midset is already there that we can create and dupiicate nearly everything in real time. The crazy innovations in 3D printing 3D PRINTING http://www.brianvellmure.com@BrianVellmure
  11. 11. RESOURCE SCARCITY IS FADING AWAY http://www.brianvellmure.com@BrianVellmure
  12. 12. Something amazing has happened. Who recognizes this? Speaking of scarcity --> this would fetch The Gutenberg Bible - but the underlying theme was one of the printing press - which for the first time in the history of the world,,, The printing press changed the world . We’ve been on this trajectory ever since. http://www.brianvellmure.com@BrianVellmure
  13. 13. lo http://www.brianvellmure.com@BrianVellmure
  14. 14. @BrianVellmure http://www.brianvellmure.comBrian Vellmure THE SHIFTTO DIGITAL NETWORKS
  15. 15. As knowledge becomes networked, the smartest person in the room isn’t the person standing at the front lecturing us, and isn’t the collective wisdom of those in the room. The smartest person in the room is the room itself: the network that joins the people and ideas in the room, and connects to those outside of it. It’s not that the network is becoming a conscious super-brain. Rather, knowledge is becoming inextricable from—literally unthinkable without—the network that enables it. Our task is to learn how to build smart rooms—that is, how to build networks that make us smarter, especially since, when done badly, networks can make us distressingly stupider. - David Weinberger http://www.brianvellmure.com@BrianVellmure
  16. 16. Founded 2009 55 Employees $19,000,000,000 Market Cap $345,454,545 value/employee Founded 1902 159,000 Employees $3,000,000,000 Market Cap $16,667 value/employee WHAT IS SOVALUABLE? http://www.brianvellmure.com@BrianVellmure
  17. 17. NETWORK + ATTENTION http://www.brianvellmure.com@BrianVellmure
  18. 18. Unlock Think legos instead of finished toys. Decouple what’s been bundled for a long long time. Couple ad-hoc offerings for new subscription offerings Multi-threaded - multi-use - multi-function. Highlight the smartphone. Coke machine. used to buy a can of coke -> Now coca coal freestyle people used to work on an assembly line and do one thing. Now, how many people have this LinkedIn profile? (find a funny one) WE’RE ALL NODES IN A NETWORK http://www.brianvellmure.com@BrianVellmure
  19. 19. UNDERSTANDING POWER LAWS http://www.brianvellmure.com@BrianVellmure
  20. 20. @BrianVellmure http://www.brianvellmure.com ASK BETTER QUESTIONS FIND BETTER ANSWERS MAKE BETTER DECISIONS FASTER DISCOVER NEW PATTERNS GENERATE NEW INSIGHTS DIGITAL CREATES A WHOLE NEW ANALYTICS WORLD
  21. 21. GREATER CAPABILITIES BEING BUNDLED TOGETHER http://www.brianvellmure.com@BrianVellmure
  22. 22. FROM THIS http://www.brianvellmure.com@BrianVellmure
  23. 23. TO THIS http://www.brianvellmure.com@BrianVellmure
  24. 24. Everything on this flyer is now just one function of a smartphone http://www.brianvellmure.com@BrianVellmure
  25. 25. IT’S BECOMINGTRUE FOR MOST OF US http://www.brianvellmure.com@BrianVellmure
  26. 26. WHILE DE-COUPLING CAPABILITIES LEADING TO MORE COMPLEX RELATIONSHIPS AND MODELS http://www.brianvellmure.com@BrianVellmure
  27. 27. We’re rapidly moving towards an era where access to anything and anyone from anywhere is becoming a reality for nearly everyone. It’s introducing unprecedented complexity and opportunity. http://www.brianvellmure.com@BrianVellmure
  28. 28. Implications
  29. 29. Every organization, role, and individual is at risk... @BrianVellmure http://www.brianvellmure.comBrian Vellmure
  30. 30. ...AND simultaneously has the greatest capability it’s ever had to pioneer new ground @BrianVellmure http://www.brianvellmure.comBrian Vellmure
  31. 31. Most things are being re-imagined and re-invented. @BrianVellmure http://www.brianvellmure.comBrian Vellmure
  32. 32. SOURCE: IBM 2012 CEO Study @BrianVellmure http://www.brianvellmure.comBrian Vellmure
  33. 33. Fundamental Questions Craft these into slides with critical questions, and perhaps suggest some implications How will you help your organizations answer these hard questions? THIS IS WHERE WE DROP THE HAMMER! ARE WE SCREWED? http://www.brianvellmure.com@BrianVellmure
  34. 34. FUNDAMENTAL QUESTIONS Always important Increased Focus - What are the biggest issues facing our industry / organization / mission ? - What are the different ways these effect the various stakeholders/roles? - What are various constituents trying to do? What should they be trying to do? - How do we/ can we leverage our capabilities to enable these people to achieve what they’re trying to? - How do we reduce friction and accelerate speed for our customers? - How do we provide them with better/faster access to the right information, right people, products, and services? - How do we leverage technology to do so? http://www.brianvellmure.com@BrianVellmure
  35. 35. AS BARRIERS OF ACCESSTO INFORMATION AND PEOPLE ERODES, HOW DO WE PROVIDE ACCESS TOTHINGSTHAT PEOPLE CAN’T GET ANYWHERE ELSE? http://www.brianvellmure.com@BrianVellmure
  36. 36. THE NEW SCARCITIES http://www.brianvellmure.com@BrianVellmure
  37. 37. attention insight data intelligent recommendations loyalty privacy micro relevancy IN A WORLD OF INCREASED ACCESS THE NEW SCARCITIES ARE: http://www.brianvellmure.com@BrianVellmure
  38. 38. THINGS THAT COMMAND A PREMIUM http://www.brianvellmure.com@BrianVellmure
  39. 39. COMMAND A PREMIUM http://www.brianvellmure.com@BrianVellmure
  40. 40. COMMAND A PREMIUM EXPERIENCE http://www.brianvellmure.com@BrianVellmure
  41. 41. COMMAND A PREMIUM CONTEXT http://www.brianvellmure.com@BrianVellmure
  42. 42. Critical Mandates
  43. 43. @BrianVellmure http://www.brianvellmure.com DEEPER FOCUS ONYOUR CUSTOMERS http://www.brianvellmure.com@BrianVellmure
  44. 44. @BrianVellmure http://www.brianvellmure.com Help me accomplish what I’m trying to do Help me feel good
  45. 45. BE HIGHLY RELEVANT http://www.brianvellmure.com@BrianVellmure
  46. 46. BE PRESENT ON THE CHANNELS OFYOUR STAKEHOLDERS http://www.brianvellmure.com@BrianVellmure
  47. 47. CONTINUETO JOURNEY FURTHER OUT ON LONGTAIL http://www.brianvellmure.com@BrianVellmure
  48. 48. Models to observe and learn from
  49. 49. TED
  50. 50. http://www.brianvellmure.com@BrianVellmure
  51. 51. Uber
  52. 52. CrowdCompanies
  53. 53. TheCR
  54. 54. MOOCs AVERY INTERESTING EXPERIMENT
  55. 55. Key Questions / Challenges
  56. 56. TWO MENTAL ANCHORS http://www.brianvellmure.com@BrianVellmure
  57. 57. Think networks not industrial / institutional silos Develop and accelerate “sense and respond” capabilities Discover, ignite, amplify passion Think exponential reach and flows Make access to people, information, and products, smarter and easier through new mediums and channels HOW CAN WE BECOME “THE MOSTVALUABLE NODE” IN OUR NETWORK? http://www.brianvellmure.com@BrianVellmure
  58. 58. Evolve value exchange models to accommodate multiple levels of engagement Develop and nurture co- creation opportunities HOW CAN WE BE “THE PLATFORM”? Build and Nurture your Community http://www.brianvellmure.com@BrianVellmure
  59. 59. Thank you. Let’s Discuss. Brian Vellmure innovantage http://www.brianvellmure.com@BrianVellmure

×