Social Media Marketing Plan


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Brian Tudor presents a social media marketing plan.

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  • Social Media Marketing Plan

    1. 1. Ingenious Learning Solutions Internet and Social Media Marketing Plan Brian Tudor © Brian Tudor, 2010
    2. 2. Ingenious Learning Solutions Areas of Greatest Need Complete and post website Facebook Fan Page LinkedIn Company Page Company Twitter Account Create an online community spanning several different Social Media sites to help create brand awareness © Brian Tudor, 2010
    3. 3. The Plan
    4. 4. Website Since the Ingenious Learning Solutions website is still in development and the website is the cornerstone of your Internet Marketing plan it needs to be completed Work with the website developers to get the site completed, working and on the web In the create a Wordpress themed site with a blog to start posting content and creating a web presence, having a blog is important to the overall success of your website’s ability to be found Submit a press release to the Cincinnati Business Courier and Cincinnati Enquirer once the website is up and running © Brian Tudor, 2010
    5. 5. Facebook Fan Page In Lieu of a traditional website tap into the largest online community to start building the Ingenious Learning Solutions community Create a temporary base of operation on the web until the website in completed Keep Ingenious Learning Solutions Facebook community up to date with news and events Integrate the Facebook Ads tool, to create an ad targeted directly at your customer base, this will start the process of building a real sustainable community outside just your personal friends Week 1 Facebook Goal: get at least 25 Fans in order to obtain the vanity url Include and call out Facebook link in all employee email signatures © Brian Tudor, 2010
    6. 6. LinkedIn Company Page A LinkedIn company page is important for potential customers to be able to search for and find information about Ingenious Learning Solutions This will help in attracting potential employees in the future Gives Ingenious Learning Solutions yet another area on the web to gain awareness Include and call out LinkedIn company page link in all employee email signatures © Brian Tudor, 2010
    7. 7. Company Twitter Account Register Ingenious Learning Solutions on with the user name: IngeniousLearningSolutions - it’s available I checked Start putting company and industry related content up immediately Start looking up accounts of respected people in the industry and start following and ret weeting important information Tweet when you create a new blog post Tweet about events Tweet about new products Link Twitter account to Facebook Community Include and call out Twitter address link in all employee email signatures © Brian Tudor, 2010
    8. 8. Create an Online Community Now that you have created a Facebook Fan page, LinkedIn company page, Twitter account and Blog it is time to start spreading your brand message across this net work. Go to industry blogs and leave comments with links back to your website (once published), blog, Facebook, LinkedIn and Twitter pages - This will allow for you to create more paths to your website as well as start to build awareness and authority within your industry Reply to comments and write article to submit to article sharing directories including links back to your overall community © Brian Tudor, 2010
    9. 9. The Competition
    10. 10. Your Competition On the Web © Brian Tudor, 2010
    11. 11. Your Competition Two of your competitors: Accelerated Business Results & Duarte have websites, blogs and a social media presence already Ingenious Learning Solutions is playing catch up, even without a website you can still compete with these companies by using social media Knowing where and what your competition is up to will help you plan your strategy and create new and successful Social Media and Internet Marketing strategy © Brian Tudor, 2010
    12. 12. What Can I Do for Ingenious Learning Solutions?
    13. 13. What I will do for Ingenious Learning Solutions Help you set up your social media net works and learn to use the tools Help you set up your blog and teach you how to use it Review the current website plan and give notes and suggestions on usability and findability Help raise your brand awareness in the digital space Provide you with a foundation to grow your social media community and interact with your clients and potential clients like you never thought possible © Brian Tudor, 2010
    14. 14. Ingenious Learning Solutions Internet and Social Media Marketing Plan Brian Tudor © Brian Tudor, 2010