1.
SIZING UP YOUR BUSINESS
Gilbert FastTrac - Febuary, 2010
Brian Roy - President & Founder - justSignal
briantroy on Twitter
brian.roy@justsignal.com
Tuesday, February 2, 2010

2.
Solve an important problem. Right skills at the right time.
Execute Effectively (and profitably).
THREE SIMPLE THINGS
Tuesday, February 2, 2010

3.
PRODUCT MARKET FIT
AKA - Solve an important problem.
What problem are you solving?
Who (specifically) are you solving it for?
What is it worth to them?
The Trap: Buying into your own marketing.
Tuesday, February 2, 2010

4.
THE TEAM
AKA - Having the right SKILLS at the right time.
Every company is different - make decisions based on what
YOU need.
The Trap: If you can’t prioritize the work, you’ll have the wrong skills
at the wrong time.
Tuesday, February 2, 2010

5.
EXECUTE EFFECTIVELY
AKA - Congratulations! Now you have to do it.
You’ll probably spend a lot of time doing all the things you hated
doing/never wanted to do.
Customers only care about what you DO.
Can you deliver profitably?
The Trap: Believing you re-invented a business fundamental.
Tuesday, February 2, 2010

6.
ONE OTHER THING
Listening trumps talking.
It is really hard work, but
don’t abandon your life.
It takes 0 talent to figure out
why it won’t work.
Tuesday, February 2, 2010

7.
Solve an important problem. Right skills at the right time.
Execute Effectively (and profitably).
THREE NOT SO SIMPLE THINGS
FOCUS ON THE FUNDAMENTAL - THE TACTICS WILL COME.
MAKE MISTAKES - AND FIX THEM QUICKLY.
DON’T FORGET TO HAVE A LIFE.
Tuesday, February 2, 2010