The Singapore Landscape Research Project

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A Research Project on Music Opinion leaders activities in Social Networks

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The Singapore Landscape Research Project

  1. 1. 1
  2. 2. A Research Project Exploring the community relationships between Music Opinion Leaders in Singapore and their activities in Online Social Networks (Myspace/ Facebook/ Friendster) October 2007 2
  3. 3. POPTART – dirty electro, Indie 3
  4. 4. “Why didn't anyone think of this before? Dig out your CD & Record collection of all those songs that meant something to you during those youthful carefree and rebellious days- a little bit of britpop, indie, shoegaze, alternative, grunge, postrock, twee, punk, electro, synthpop and perhaps some other stuff you'd be embarrassed to admit owning, grab a couple a mates, make cheap flyers, invade a club, and throw a party every month with a lot of fucken booze. Poptart is currently holding fort every Wednesday at The Butter Factory. Come join us at The Poptart Massive Midweek Mayhem for your midweek dose of chaos and drunken fun!” 4
  5. 5. MYSPACE www.myspace.com/eatmepoptart 5
  6. 6. MYSPACE CONTENT • MUSIC DIRECTION • PARTY POLICY • FLYERS • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER (SINGLE TRACK) • YOUTUBE VIDEO • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • PARTY ANOUNCEMENT • PROGRESS BLOG • COMMENTS & TESTIMONIALS 6
  7. 7. FACEBOOK - www.facebook.com/ profile.php?id=635660387 7
  8. 8. FACEBOOK CONTENT • FLYERS • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • TOP 30 COMMUNITY MEMBERS • PARTY PHOTOS • PARTY ANNOUNCMENT • CONNECTED TO 30 GROUPS • COMMENTS & TESTIMONIALS 8
  9. 9. FACEBOOK GROUP CONTENT - www.facebook.com/group.php? gid=2397153426 • 748 MEMBERS • LINKS TO LEADERS • PARTY ANNOUNCEMENT • GUESTLISTS • COMMENTS & TESTIMONIALS • PHOTOS & FLYERS 9
  10. 10. FRIENDSTER -friendster.com/ eatmepoptart 10
  11. 11. FRIENDSTER CONTENT • FLYERS • PROGRESS BLOG • MUSIC DIRECTION • PARTY POLICY • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • PARTY ANNOUNCEMENT • YOUTUBE VIDEO • COMMENTS & TESTIMONIALS 11
  12. 12. WEBSITE - www.poptart.planetdreamx.com 12
  13. 13. WEBSITE CONTENT • JOIN MAILING LIST • NEWS / PARTY ANNOUNCEMENT • PARTY PHOTOS • MISSION STATEMENT • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN 13
  14. 14. BLOG http://eatmepoptart.livejournal.com 14
  15. 15. BLOG CONTENT • COMMUNITY POSTINGS • FLYERS • CROSS LINKED WITH WEBSITE, LIVE JOURNAL BLOG, FRIENDSTER, FACEBOOK, MSN • YOUTUBE VIDEOS • PROGRESS BLOG • LINKS TO VENUES & EVENTS 15
  16. 16. THE CROWD 16
  17. 17. POPTART LEADERS 17
  18. 18. POPTART LEADERS 18
  19. 19. POPTART LEADERS 19
  20. 20. POPTART LEADER MYSPACE PROFILE EXAMPLE 20
  21. 21. BEAT! - Indie 21
  22. 22. “Ginette Chittick, George Chua and Joe Ng, play hosts to BEAT! by continuing the tradition back in the 90s when George spun indie disco tunes at the legendary Moods bar. A HOME-styled no frills take on partying with tunes that matter every Friday night! Expect huge chunks of independent rock and an eclectic mix of other space oddities! Let's BEAT the tedium of this humdrum town into a pulp!” 22
  23. 23. MYSPACE www.myspace.com/beat_sg 23
  24. 24. MYSPACE CONTENT • MUSIC DIRECTION • PARTY POLICY • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER (SINGLE TRACK) • YOUTUBE VIDEOS • PARTY ANOUNCEMENT • PROGRESS BLOG • COMMENTS & TESTIMONIALS 24
  25. 25. FACEBOOK GROUP (I love Beat!) www.facebook.com/group.php? 25
  26. 26. FACEBOOK GROUP (BEAT!) - http://www.facebook.com/ group.php?gid=4856225138 26
  27. 27. FACEBOOK GROUP (Home Club - Beat!) - www.facebook.com/ group.php?gid=2388228637 27
  28. 28. FACEBOOK CONTENT • FLYERS • CROSS LINKED WITH WEBSITE, MYSPACE • PARTY PHOTOS • PARTY ANNOUNCMENT • CONNECTED TO 15 GROUPS • COMMENTS & TESTIMONIALS 28
  29. 29. WEBSITE – www.homeclub.com.sg 29
  30. 30. WEBSITE CONTENT • NEWS / PARTY ANNOUNCEMENT • PARTY PHOTOS • MISSION STATEMENT • PODCAST • VIDEO (COMING SOON) • LOCAL & INTERNATIONAL BANDS LISTING • LOCAL & INTERNATIONAL DJS LISTING • CROSS LINKED WITH WEBSITE, MYSPACE, BLOGGER & EXTERNAL MEMBERS LINKS • LINK TO PRO-SOCIAL BLOG 30
  31. 31. THE CROWD 31
  32. 32. BEAT LEADERS 32
  33. 33. BEAT LEADERS 33
  34. 34. BEAT LEADERS 34
  35. 35. BEAT LEADER BIO George Chua is an artist whose work may adopt the form of a performance, installation, or sound recording. George’s work involves a keen interest in the interdisciplinary nature of sound art and its extensive relationships with memory, invisibility, the body, theatre and cinema. He continues to uncover the tension between the abstraction of sound and sonic fiction, presenting ongoing interdisciplinary work under his Genealogy project. For Genealogy, he has so far created installation and performance art using objects, voices, body movement, video and sound. He most recently participated in the Singapore Biennale 2006. George uses a laptop computer as his primary music instrument. He performs his solo work and group improvisations regularly in art spaces, theatres and clubs both local and foreign. As a sound designer for theatre and film and was awarded “An Honorable Mention for Special Achievement in Music by The Strait Times 4th Life! Theatre awards. George has been an associate artist of The Substation since 2002. More info: http://georgechua.com http://thegenealogyproject.com 35
  36. 36. BEAT LEADER BIO Joe composes and oversees the music & sound production for Bokufilms' film and television projects. His last work was Kelvin Tong's Best Director winning quot;Love Storyquot; that won the Best Director award at 2006's Singapore International Film Festival. Joe is currently working on a TV series for Arts Central titled Do Not Disturb. More upcoming works in 2007 include Men In White and Maid 2 Having rocked the indie boat with Padres and weaved various soundtracks for movies such as 'The Maid', 'Durian King and 'Eating Air'. Joe now hits the play button on the CDJ blasting a riot mix of local and garage music. 36
  37. 37. BEAT LEADER BIO Ginette Chittick is a multitasker ninja, with her stubby little fingers in the music, fashion, design and photography pies, she's a non-DJ who just hits the play button on her favourite tracks. Other stuff about her: Loves animals; lectures at LASALLE-SIA College of the Arts; has put out live visuals at OneDotzero, ResFest, Zouk, etc under the moniker Styra; co- owns fashion labels, 'FrüFrü & Tigerlily' (which was nominated for the fashion category in the Street Style Awards '05) and 'Murder.'; put out several shows with Wallwork Records including The Tesseract, the RNDM series and co-produced Baybeats '04 & '05; plays bass and sings with Astreal (which was nominated for the music category in the Street Style Awards '06), has performed both locally and overseas to enthusiastic audiences, second album (Fragments of the Same Dead Star) released under EMI Singapore in June 2006, out in all good record stores; named Young Person of the Year by AWARE in 2002, nominated for the Arts and Media category of the 'Great Women of Our Time' 2006 awards by Women's Weekly magazine. 37
  38. 38. CLASH THE DISKO KIDS – nu-rave 38
  39. 39. “Based in Singapore. Clash The Disko Kids, had proven themselves worthily throughout various DJ competitions, such as Winner for Juice DJ Quest & Frontal Super Star DJ Project, Runner-ups for Pioneer PRO DJ Regional Final & Heineken Thirst Studio. Having much influence from 2ManyDJs, Soulwax, Justice, Digitalism & Chemical Brothers, you can only expect a mural of sounds when CTDK go behind the decks!” 39
  40. 40. MYSPACE – www.myspace.com/ clashthediskokids 40
  41. 41. MYSPACE CONTENT • MUSIC DIRECTION • DJ BIO • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER • DOWNLOAD LINKS • PARTY ANOUNCEMENT • PROGRESS BLOG • COMMENTS & TESTIMONIALS • LINK TO WEBSITE • LINKS TO DJS 41
  42. 42. WEBSITE – www.frontallabs.com 42
  43. 43. WEBSITE CONTENT • FORUM • EVENT LISTINGS • MUSIC POSTINGS • MUSIC PRODUCTION POSTINGS • TECH QUESTIONS • FLEA MARKET • MEMBERS ONLY DISCUSSIONS • GENERAL TALKCOCKAGE 43
  44. 44. CLASH LEADER BIO DJ ITCHI - www.myspace.com/djitchi (818 MEMBERS) Co-founder of Singapore's leading electronic dance music consortium, www.frontallabs.com. With a DJ career which started back in 1999, DJ Itchi aka Jason Teo has graced the decks of numerous parties at some of the most prestigious clubs from Zouk (Singapore), Centro 360 (Singapore) to Liquid Room (Singapore), armed with with an arsenal of tune with genres ranging from progressive house, breaks and trance. Not only is Itchi the JUICE Mag DJ Quest 2005 winner, he also went on later to impress the industry critics at the inaugural Pioneer Pro DJ Digital Battle competition held in Zouk Singapore and eventually became winning this competition. Representing the island at the Regional Finals held in Zouk KL later on, Itchi clinched the runner-up position. You can only expect a mural of sounds when Itchi goes behind the decks! 44
  45. 45. CLASH LEADER BIO DJ KURT - www.myspace.com/underkurtverism (384) MEMBERS Kurt is a key member in the Singapore's leading electronic dance music consortium, www.frontallabs.com. With a DJ career which started back in 2002, Kurt has won the first Frontal Super Star DJ Project 2003 title and has graced the decks of several parties at some of the most prestigious clubs which include Zouk/Phuture, Rouge, Home Club, and the now-defunct Centro360 and Cocolatte. Armed with a vast knowledge on music and a position as an editor/moderator on Frontallabs.com, Kurt has always been in the fore front in the ever-changing dance music scene and is not afraid to introduce new sounds to everyone. 45
  46. 46. CLASH DEBUT GIGS • Oct 6 200711:00PPhuture, Zouk Singapore • Oct 12 200711:00PThe Butter Factory Singapore 46
  47. 47. COSA NOSTRA – jazz & soul 47
  48. 48. “2 blokes with a deep love for deep music, running Singapore's pioneer leftfield underground dance music resource site, danceandsoul.com. A combination of a DJ (Dean) and musician/producer (Kaye), the music production partnership was born somewhere around 2004. Respecting the timeless sounds of classic genres of music but pushing it foward to keep it relevant for modern ears and/or dancefloors can be considered the main ethos for Cosa Nostra. quot;Oldquot; new music and quot;newquot; old music, if you will. The future is in the past in the future.” 48
  49. 49. MYSPACE www.myspace.com/ cosanostrasingapore 49
  50. 50. MYSPACE CONTENT • MUSIC DIRECTION • TOP 20 COMMUNITY MEMBERS • MUSIC PLAYER • STREAMING LINKS • TRACK LISTINGS & DESCRIPTION • COMMENTS & TESTIMONIALS • LINK TO WEBSITE 50
  51. 51. WEBSITE – www.danceandsoul.com 51
  52. 52. WEBSITE CONTENT • EXTERNAL PODCAST SELECTION WITH TRACK LISTINGS • MAILING LIST • XHO FILES • FEATURED ARTISTS & INTERVIEWS • STREAM MIXES • GROUP BIO • LINKS TO DANCE RESOURCES, RECORD LABELS, ONLINE RECORD STORES, SINGAPORE SCENE, ONLINE RADIO & MIXES, DESIGN 52
  53. 53. THE ACT 53
  54. 54. WHITE LABEL (SONAR) - house 54
  55. 55. “A GENERIC PRODUCT WITHOUT A BRAND. A PRE- RELEASE OR LIMITED EDITION RECORDING.” 55
  56. 56. BLOG – www.whitelabel2006.blogspot.com 56
  57. 57. BLOG CONTENT • MEMBERSHIP (5000) • FLYERS • PARTY ANOUNCEMENTS • PARTY RELATED ARTICLES 57
  58. 58. FACEBOOK www.facebook.com/ profile.php?id=561962315 58
  59. 59. FACEBOOK CONTENT • MUSIC • LINKED TO WEBSITE • COMMENTS & TESTIMONIALS 59
  60. 60. WHITE LABEL LEADER BIO Designer, DJ, member of Zircon Govt Pawnstars, Yeoh Tan has been on the forefront of the scene since the 80s. Holds nites such as Chemistry and Sonar, and now White Label. 60
  61. 61. 4 IMAGINARY BOYS - retro 61
  62. 62. “Formerly We:Union, the 4 IMAGINARY BOYS Djs (arc, cloudy J, half biscuit & 4nik8r) drop electro, EBM, Jangle, Twee, Power/Pop Punk, Gothic, New Wave, DJ Mixes, Death Disco, C-86.” 62
  63. 63. MYSPACE (party) - www.myspace.com/4imaginaryboys 63
  64. 64. MYSPACE - www.myspace.com/ 4_imaginary_boys 64
  65. 65. MYSPACE CONTENT • FLYERS • MUSIC PLAYER • PHOTOS • PARTY ANOUNCEMENT • COMMENTS & TESTIMONIALS • LINK TO FRIENDSTER 65
  66. 66. FRIENDSTER – www.friendster.com/imaginarios 66
  67. 67. FRIENDSTER – www.friendster.com/imaginarios2 67
  68. 68. FRIENDSTER CONTENT • FLYERS • PARTY ANOUNCEMENT • PHOTOS • IMEEM MUSIC PLAYERS • COMMENTS & TESTIMONIALS 68
  69. 69. THE COMMUNITY 69
  70. 70. BREAKS IN ASIA - breaks 70
  71. 71. “An onslaught of all things 4/4!” 71
  72. 72. FACEBOOK – TAB www.facebook.com/group.php? gid=12912240077 72
  73. 73. FACEBOOK – SIRENS www.facebook.com/group.php? gid=5595021751 73
  74. 74. FACEBOOK CONTENT • LINKS TO ZOUK • PHOTOS • FLYERS • COMMENTS & TESTIMONIALS 74
  75. 75. MYSPACE (Breaks in Asia) – www.myspace.com/breakinasia 75
  76. 76. MYSPACE (Tony Tay) – www.myspace.com/tonytayzouk 76
  77. 77. MYSPACE CONTENT • LINKS TO DJTONYTAY.COM • PHOTOS • MUSIC PLAYER • GIG DATES • FLYERS • COMMENTS & TESTIMONIALS • PROGRESS BLOG • CONNECTED TO BANGKOK SCENE – ASTRA 77
  78. 78. WEBSITE – www.djtonytay.com 78
  79. 79. WEBSITE CONTENT • NEWS • CHARTS • DJ BIO • STREAM MIXES • BREAKS IN ASIA • VIDEO • PHOTOS • LINKS TO LABELS & ARTISTS • MAILING LIST 79
  80. 80. THE COMMUNITY 80
  81. 81. BREAKS LEADERS 81
  82. 82. BREAKS LEADERS 82
  83. 83. DUBWISE - reggae 83
  84. 84. “Dubwise is Kable & Castro aka The Ruffa Class “To uplift & entertain. We bring forth the foundations of reggae music deep into the dancehalls of Singapore. You will dance to our beat.” Both long time members of Singapore’s Drum & Bass community, they decided to take a big rewind and bring the music back to the beginning. It’s back to the beginnings of the drums and the bass, back to the roots. The roots of hip hop, the roots of drum & bass, the root of all dance music; Jamaican music and its Soundsystem culture. And thus laid the foundations for Dubwise – the nights” 84
  85. 85. MYSPACE www.myspace.com/dubwisesg 85
  86. 86. MYSPACE CONTENT • MUSIC PLAYER • PROGRESS BLOG • BIO • LINK TO EXITMUSIC.COM, SINGAPORE’S DRUM N BASS MASSIVE • FLYERS • PHOTOS 86
  87. 87. WEBSITE – www.exitmusik.com/forums/ index.php 87
  88. 88. WEBSITE CONTENT • FORUM • BLACK MARKET • MIXES, STREAMS, PODCAST, RADIO • MEMBERS LIST • REGISTER • PHOTOS • PROFILE (MEMBERS ONLY) 88
  89. 89. THE COMMUNITY 89
  90. 90. REGGAE LEADERS 90
  91. 91. PUSHIN’ ON - funk 91
  92. 92. “Pushin'On Collective comin from Singapore, core players are DJ Shellsuit, Chunk, Dave Code and Stop. Presented by the funky man MC Masterpiece. Providing the Funk and Soul to the island on a regular basis.” 92
  93. 93. MYSPACE - www.myspace.com/pushinon 93
  94. 94. MYSPACE CONTENT • MUSIC PLAYER • MUSIC POLICY • LINK TO PUSHINON.COM • FLYERS • PHOTOS • PARTY ANNOUNCEMENT 94
  95. 95. WEBSITE – www.pushinon.com 95
  96. 96. WEBSITE CONTENT • MAILING LIST • PHOTOS • STREAMING MIXES • FLYERS • LINK TO MYSPACE 96
  97. 97. THE COMMUNITY 97
  98. 98. FUNK LEADERS 98
  99. 99. FUNK LEADERS 99
  100. 100. READY SET GLO – nu-rave with hot international acts 100
  101. 101. “It’s time to dress up, break out the day-glo and put on your biggest smiles – Readyset Glo – The Motored Sessions” 101
  102. 102. FACEBOOK GROUP - www.facebook.com/group.php? gid=6564930609 102
  103. 103. FACEBOOK EVENT - http:// www.facebook.com/event.php? eid=5058845687 103
  104. 104. FACEBOOK GROUP CONTENT • PHOTOS • FLYERS • PARTY ANNOUNCEMENT • LIMKS TO MUSIC • COMMENTS & TESTIMONIALS • LINKS TO ZOUK • LINKS TO BLOG • GUESTLIST • INVITE PAGE 104
  105. 105. BLOG – www.readysetglo.net 105
  106. 106. BLOG CONTENT • PHOTOS BY GUEST PHOTOGRAPHER • FLYERS • PARTY ANNOUNCEMENT • STREAM & DOWNLOAD MIXES • VIDEO PLAYER • COMMUNITY ARTWORKS / VIDEOS • COMMENTS & TESTIMONIALS • LINKS TO ZOUK • LINKS TO LABELS & ARTISTS • JOIN 106
  107. 107. THE COMMUNITY 107
  108. 108. READY SET GLO LEADER 108
  109. 109. Contact Brian Tiong +65 9694 7944 brian@b-side.com.sg www.b-side.com.sg www.poolatwork.com 109

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