Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
NEW ASIA YOUTH TRENDS 
BRIAN TIONG/ WWW.B-SIDE.COM.SG 
LAFUTURA 2014
THIS IS ASIA’S DECADE 
ROLE IS CHANGING FROM WORKHORSE TO CREATOR
CHINA/ TAIWAN/ JAPAN/ KOREA/ HONG KONG 
SINGAPORE/ MALAYSIA/ INDONESIA/ THAILAND/ PHILIPPINES 
VIETNAM/ CAMBODIA/ LAOS/ MY...
ASIA IS CHAOTIC 
SOURCE: http://www.scmp.com/comment/article/1607919/hong-kongs-future-lies-beyond-street-chaos?page=all
BUT RESILIENT & FULL OF OPPORTUNITY 
SINGAPORE THE UNLIKELY MODEL CITY 49 YEARS AGO
TRANSFORMATION FROM WORKHORSE TO CREATOR 
SINGAPORE THE UNLIKELY MODEL CITY TODAY
INDONESIA - THE SLEEPING GIANT 
#1 TWITTER CITY OF THE WORLD - JAKARTA 
SOURCE: http://www.slideshare.net/OnDevice/indones...
SOURCE: http://wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ 
INDONESIA - THE SLEEPING GIANT 
#MOBILE FIRS...
VIETNAM - THE RESTLESS PARADOX
VIETNAM - THE RESTLESS PARADOX 
COMMUNIST VIETNAM IS NOW APPLE’S #1FASTEST GROWING MARKET 
SOURCE: http://www.reuters.com/...
NEW ASIA IS HUNGRY TO MOVE FORWARD 
THEY LIVE A LIFE THAT IS ALWAYS ON 
SOURCE: http://www.youthministrymedia.ca/social-me...
NEW ASIA IS HUNGRY TO PARTY HARD 
PARTY LIKE A HIP HOP STAR 
#ENTERTAINMENT TREND 
#TRAVEL TREND
NEW ASIA IS HUNGRY TO BE SUCCESSFUL 
#ENTREPRENEUAL CREATOR TREND 
WORK LIKE A BEAST SOURCE: https://www.techinasia.com/in...
#YOLO 
#FOMO
THE PROFILE OF AN ASIAN YOUTH 
A GENERATION IN BETA
THE PROFILE OF AN ASIAN YOUTH 
SHIGGA SHAY (SG) 
SOURCE: https://www.youtube.com/user/ShiGGaShay 
#WORKHORSE TO CREATOR
THE PROFILE OF AN ASIAN YOUTH 
#WORKHORSE TO CREATOR 
ANTON WIRJONO (INDO) 
SOURCE: https://www.facebook.com/anton.wirjono
THE PROFILE OF AN ASIAN YOUTH 
#WORKHORSE TO CREATOR 
HUYME (VN) 
SOURCE: https://www.facebook.com/HuyMeProductions
NEW ASIA’S CONFLICTED GENERATION 
PROGRESS REQUIRES CHALLENGING CERTAIN CONVENTIONS
YOUNG ASIANS NEED TO FIND THEIR REBELLIOUS SPIRIT 
BUT ASIA IS UNCOMFORTABLE WITH REBELLION
THE BIRTH OF THE ASIAN REBEL 
ITS DIFFERENT WHEN IT LEADS TO SUCCESS
TENSION BETWEEN CONFORMING TO TRADITION & LIVING UP TO EXPECTATION 
EARLY MARRIAGE/ FAMILY FIRST 
LIFETIME CAREER
STRONG DESIRE TO STEP OUT & CREATE A UNIQUE LIFE & FUTURE
SUMMARY OF LEADING ASIAN YOUTH TRENDS 
#TRANSFORMATION FROM WORKHORSE TO CREATOR 
#MOBILE FIRST #SOCIAL MEDIA HIGH 
#HUNGR...
NEW ASIA YOUTH TRENDS 
THANK YOU 
BRIAN TIONG/ WWW.B-SIDE.COM.SG 
LAFUTURA 2014 
HTTP://WWW.SLIDESHARE.NET/BRIANTIONG 
HTT...
Upcoming SlideShare
Loading in …5
×

New Asia Youth Trends

1,583 views

Published on

New Asia Youth Trends - LaFutura

Published in: Marketing

New Asia Youth Trends

  1. 1. NEW ASIA YOUTH TRENDS BRIAN TIONG/ WWW.B-SIDE.COM.SG LAFUTURA 2014
  2. 2. THIS IS ASIA’S DECADE ROLE IS CHANGING FROM WORKHORSE TO CREATOR
  3. 3. CHINA/ TAIWAN/ JAPAN/ KOREA/ HONG KONG SINGAPORE/ MALAYSIA/ INDONESIA/ THAILAND/ PHILIPPINES VIETNAM/ CAMBODIA/ LAOS/ MYANMAR LIVING IN ASIA IS CHAOTIC BUT FULL OF OPPORTUNITY & UNBELIEVABLE CHOICES
  4. 4. ASIA IS CHAOTIC SOURCE: http://www.scmp.com/comment/article/1607919/hong-kongs-future-lies-beyond-street-chaos?page=all
  5. 5. BUT RESILIENT & FULL OF OPPORTUNITY SINGAPORE THE UNLIKELY MODEL CITY 49 YEARS AGO
  6. 6. TRANSFORMATION FROM WORKHORSE TO CREATOR SINGAPORE THE UNLIKELY MODEL CITY TODAY
  7. 7. INDONESIA - THE SLEEPING GIANT #1 TWITTER CITY OF THE WORLD - JAKARTA SOURCE: http://www.slideshare.net/OnDevice/indonesia-the-social-media-capital-of-the-world?ref=http://asia-research.net/2013/12/indonesia-the-social-media-capital-of-the-world/
  8. 8. SOURCE: http://wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ INDONESIA - THE SLEEPING GIANT #MOBILE FIRST TREND #HIGH SOCIAL MEDIA CONSUMPTION TREND
  9. 9. VIETNAM - THE RESTLESS PARADOX
  10. 10. VIETNAM - THE RESTLESS PARADOX COMMUNIST VIETNAM IS NOW APPLE’S #1FASTEST GROWING MARKET SOURCE: http://www.reuters.com/article/2014/04/24/us-apple-vietnam-idUSBREA3N1DC20140424
  11. 11. NEW ASIA IS HUNGRY TO MOVE FORWARD THEY LIVE A LIFE THAT IS ALWAYS ON SOURCE: http://www.youthministrymedia.ca/social-media/infographic-the-millennial-teenager/
  12. 12. NEW ASIA IS HUNGRY TO PARTY HARD PARTY LIKE A HIP HOP STAR #ENTERTAINMENT TREND #TRAVEL TREND
  13. 13. NEW ASIA IS HUNGRY TO BE SUCCESSFUL #ENTREPRENEUAL CREATOR TREND WORK LIKE A BEAST SOURCE: https://www.techinasia.com/indonesia-tokopedia-alibaba/
  14. 14. #YOLO #FOMO
  15. 15. THE PROFILE OF AN ASIAN YOUTH A GENERATION IN BETA
  16. 16. THE PROFILE OF AN ASIAN YOUTH SHIGGA SHAY (SG) SOURCE: https://www.youtube.com/user/ShiGGaShay #WORKHORSE TO CREATOR
  17. 17. THE PROFILE OF AN ASIAN YOUTH #WORKHORSE TO CREATOR ANTON WIRJONO (INDO) SOURCE: https://www.facebook.com/anton.wirjono
  18. 18. THE PROFILE OF AN ASIAN YOUTH #WORKHORSE TO CREATOR HUYME (VN) SOURCE: https://www.facebook.com/HuyMeProductions
  19. 19. NEW ASIA’S CONFLICTED GENERATION PROGRESS REQUIRES CHALLENGING CERTAIN CONVENTIONS
  20. 20. YOUNG ASIANS NEED TO FIND THEIR REBELLIOUS SPIRIT BUT ASIA IS UNCOMFORTABLE WITH REBELLION
  21. 21. THE BIRTH OF THE ASIAN REBEL ITS DIFFERENT WHEN IT LEADS TO SUCCESS
  22. 22. TENSION BETWEEN CONFORMING TO TRADITION & LIVING UP TO EXPECTATION EARLY MARRIAGE/ FAMILY FIRST LIFETIME CAREER
  23. 23. STRONG DESIRE TO STEP OUT & CREATE A UNIQUE LIFE & FUTURE
  24. 24. SUMMARY OF LEADING ASIAN YOUTH TRENDS #TRANSFORMATION FROM WORKHORSE TO CREATOR #MOBILE FIRST #SOCIAL MEDIA HIGH #HUNGRY FOR GLOBAL EXPERIENCES #ENTERTAINMENT TREND #ENTREPRENUAL TREND #YOLO #FOMO #TRAVEL TREND
  25. 25. NEW ASIA YOUTH TRENDS THANK YOU BRIAN TIONG/ WWW.B-SIDE.COM.SG LAFUTURA 2014 HTTP://WWW.SLIDESHARE.NET/BRIANTIONG HTTPS://WWW.LINKEDIN.COM/IN/BRIANTIONG

×