1.
Periscope Pro Tips: How to be
Compelling with Livestreaming
September 30th — Featuring Vincenzo Landino and Sunny Lenarduzzi
M HONIGMAN MEDIA
, , 01: Why invest in Periscope over other live
Brian Honigman , ,
@brianhonigman streaming apps like Blab, Meerkat and others?
A1: Periscope is being picked up by
the masses. If you are looking to reach
a broader audience, right now,
@Periscope is how #insiderchat
Vincenzo Landino
@vincenzolandino
A1: @periscopeco is really closely
connected with @twitter. In my
experience, it's easier to develop a
more popular stream #| nsiderChat Jacobwarwsck
@jacobwarwick
A1: @periscopeco is more established,
BUT focus on live streaming instead of
specific platforms. The trend is here to T . ,
stay. #| nsiderChat Sunny
@SunnyLenarduzzi
02: Should a business have a series on Periscope
B . H . I C
"an omgman or be more spontaneous with their broadcasts?
@brianhonigman
A2: Spontaneity is great for the now or
never, can't-miss. I wouldn't say a
"series" per se, but some expectation _ g
is good. #insiderchat va. ... -.. ... ..L. ... r:. ..
@vincenzolandino
A2: Businesses should use whichever
platform their customers watch and
love and mold content to their wants/ ,de°, ;’
likes #insiderchat @C'ick'deon
A2: Bit of both. Recommend
consistency and a regular show, but
don't be afraid to be spontaneous to
truly engage your audience.
#| nsiderChat @SunnyLenarduzzi
. ..l -1
Q3: Can you discuss pro tips for better preparing
pre-broadcast & post-broadcast?
Brian Honigman
@brianhonig man
A3: post-broadcast, you'll want to be
sure to engage with everyone that's
shared or commented. #insiderchat
Vincenzo Landino
@vincenzolandino
A3: I believe in strategy. Figure out the
objective, the clear value items you're
offering the audience and a call to , /
action. #| nsiderChat 34.. .},
@SunnyLenarduzzi
A3 Be smart, learn how to use
Periscope, develop a plan, launch,
refine, be transparent, authentic, wins
fans! #insiderchat
Ideon
@Click| deon
Q4: What are some major missteps to avoid
Brian Honigman _ _
when using Periscope?
@brianhonigman
A4: Forgetting to add value to your
audience. In order to grow your
audience, they need to see the value in
your streams. #| nsiderChat
A4: not engaging is the biggest
mistake but also poor lighting.
@SunnyLenarduzzi and @Schmittastic
can attest to lighting #insiderchat
Vincenzo Landino
@vincenzolandino
A4: Aside from awesome content,
ensure that your audio and lighting
settings are on point. These elements , p
can be overlooked #| nsiderChat , ,., ,., .,. ,a, .,, ,,. ,
@jacobwarwick
Q5: How can we drive action from broadcasting on
Brian Honigman , _ _ ,
Periscope? Like generating sales or subscribers etc.
@brianhonigman
A5, just ask! Having a clear cut CTA is
critical. But as in any sales
environment, you have a LIVE _
audience. Capitalize. #insiderchat rn. .c. ... T.. .'l. ... rr. ..'.
@vincenzolandino
A5: Cross promote platforms & use
@Periscopeco as an extension of ur
brand/ products/ services. Always
include a call to action! #| nsiderChat
@SunnyLenarduzzi
A5: Own a clear Point of View + CTA +
creative look/ feel for a fab brand A
experience! Notjust a talking head!
. . Ideon
#insiderchat @¢. ..k. ... .., ,.
Q6: What are your favorite Twitter accounts to
follow focused on Twitter marketing & why?
Brian Honigman
@brianhonigman
A6: @isocia| fanz @vincenzolandino
@suebzimmerman @mashab| e - _
@spotify @tacobe| | are a few of my favs , .j 7"?
#| nsiderChat Tsun-{y
@SunnyLenarduzzi
A6: @tacobe| |, @mashab| e,
@visitdubai, @emirates, @doritos,
@cocaco| a (@wnd) #insiderchat
Vincenzo Landino
@vincenzolandino
A6: @kimgarst & @Michae| Hyatt are my
go-to's. Research other content as well
to see what resonates. #| nsiderChat
Jacob Warwick
@jacobwarwicl<