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Class 3: New York University Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @Br...
@BrianHonigman Steps for Measurement on Any Social Channel
@BrianHonigman Identify the Audience
@BrianHonigman Types of Content Shared Photos Video Text GIFs Audio Links
@BrianHonigman Understand Your Goals
@BrianHonigman Channel Specific Metrics
@BrianHonigman Tools for Channel Measurement
@BrianHonigman Cross Channel Measurement FB, Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch
@BrianHonigman Cross Channel Measurement Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & I...
Source: eMarketer Facebook’s Audience 0 10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25...
@BrianHonigman Facebook Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman Facebook Metrics Pages Likes Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as...
@BrianHonigman FB Measurement Tools • Facebook Insights • Sumall •Agora Pulse
@BrianHonigman Twitter's Audience
@BrianHonigman Twitter Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman Twitter Metrics Followers Tweet Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate To...
@BrianHonigman Twitter Measurement Tools • Twitter Analytics • Followerwonk • Buffer • TweetReach
@BrianHonigman
@BrianHonigman LinkedIn Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman LinkedIn Metrics Followers Impressions Interactions: Like, Shares, Comments, Followers Acquired Update Clic...
@BrianHonigman LinkedIn Measurement Tools Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & ...
Questions!? @BrianHonigman
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@BrianHonigman LinkedIn Metrics Followers Impressions Measuring Success on Facebook, Twitter & LinkedIn

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@BrianHonigman
LinkedIn Metrics
Followers Impressions
Interactions: Like,
Shares, Comments,
Followers Acquired
Update Clicks
LinkedIn
Referral Traffic
Post Types
Page Views,
Unique Visitors
Engagement
Rate
Follower
Demographics

Published in: Marketing, Social Media
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