Advertisement
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn

Check these out next

Social media plan strategy & process
Social media plan strategy & process
Vinod Nagar
Social Media 101
Social Media 101
Kemal Brown
ECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposal
Shashikant Kashodhan
10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates
Internet Marketing Software - WordStream
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Social media strategy
Social media strategy
Palm Beach North Chamber of Commerce
2020 social media strategy
2020 social media strategy
Vanessa CEO
Vioale digital marketing proposal 2
Vioale digital marketing proposal 2
Fahdly Saputra
1 of 25

Measuring Success on Facebook, Twitter & LinkedIn

Mar. 17, 2016••
Download to read offline
Marketing
Social Media

Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.

Brian Honigman
Social Media & Content Marketing Consultant | Forbes Contributor | Adjunct Professor at NYU | Marketing Public Speaker
Advertisement
Advertisement
Advertisement

Recommended

Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels 875 views•30 slides
7 Basics of Working Social Media Content Marketing Strategy7 Basics of Working Social Media Content Marketing Strategy
7 Basics of Working Social Media Content Marketing StrategyAdsy155 views•12 slides
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Chris Snider11.8K views•179 slides
GO BRAND YOURSELF. How to land a job with personal branding in 5 stepsGO BRAND YOURSELF. How to land a job with personal branding in 5 steps
GO BRAND YOURSELF. How to land a job with personal branding in 5 stepsLorenzo Galbiati196K views•55 slides
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable ProductThe Happy Startup School4.1M views•53 slides
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal563 views•12 slides

More Related Content

Slideshows for you(20)

Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & process
Vinod Nagar•1.9K views
Social Media 101Social Media 101
Social Media 101
Kemal Brown•10K views
ECommerce Digital marketing consulting proposalECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposal
Shashikant Kashodhan•952 views
10 Ridiculous Hacks to 5X Click-Through Rates 10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates
Internet Marketing Software - WordStream•272.1K views
Social Media Marketing Trends 2022 // The Global Indie InsightsSocial Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
Kurio // The Social Media Age(ncy)•6K views
Social media strategySocial media strategy
Social media strategy
Palm Beach North Chamber of Commerce•478 views
2020 social media strategy2020 social media strategy
2020 social media strategy
Vanessa CEO•11.8K views
Vioale digital marketing proposal 2Vioale digital marketing proposal 2
Vioale digital marketing proposal 2
Fahdly Saputra•5.1K views
Design for Startups - Build Better Products, Not More FeaturesDesign for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb•195.2K views
Digital Marketing Plan by Vicky DeshmukhDigital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
Vicky deshmukh•6.2K views
Tips for twitter marketing digital-marketing-paathshalaTips for twitter marketing digital-marketing-paathshala
Tips for twitter marketing digital-marketing-paathshala
Simplilearn•1.4K views
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social Content
Semrush•349.1K views
Top 10 Email Tips for Financial AdvisorsTop 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial Advisors
Finworx•56.7K views
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Digital Surgeons •1.3M views
Productivity Facts Every Employee Should KnowProductivity Facts Every Employee Should Know
Productivity Facts Every Employee Should Know
Robert Half•118.9K views
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022
Falcon.io•413 views
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
Vbout.com•1.2K views
Digital marketing 2022 For BeginnersDigital marketing 2022 For Beginners
Digital marketing 2022 For Beginners
Master 360•311 views
How to Plan and Set Financial GoalsHow to Plan and Set Financial Goals
How to Plan and Set Financial Goals
Experian_US•25.2K views
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
Team Samrat Multiventure•564 views

Similar to Measuring Success on Facebook, Twitter & LinkedIn(20)

Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019
Alex Bash•1.1M views
Monica Brito- Social Media StrategyMonica Brito- Social Media Strategy
Monica Brito- Social Media Strategy
Mónica Brito•152 views
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy Project
Brooke C. Williams•174 views
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best Practices
Brian Honigman•14.9K views
Taco Bell- Social Media StrategyTaco Bell- Social Media Strategy
Taco Bell- Social Media Strategy
Anna Jackson•587 views
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand Strategy
Emily Crissman•260 views
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
Victoria Allbritton•93 views
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
Azure Collier•459 views
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall•477 views
Social Media Strategies.Social Media Strategies.
Social Media Strategies.
Joey Beiro•466 views
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & Grill
Alyssa Freiermuht•557 views
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media Strategy
Devan Kocarek•234 views
Social Media Metrics - a presentation for CASE VIIISocial Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIII
georgefirican•795 views
You're social now what 2015 sbdc - 3-29-16You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16
Kathy Day•169 views
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
Kathy Day, APR•114 views
UFSMM Strategy Project 1UFSMM Strategy Project 1
UFSMM Strategy Project 1
Ellie Boline•120 views
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Brian Honigman•3K views
Ass a koene_ca_smaAss a koene_ca_sma
Ass a koene_ca_sma
Ansgar Koene•140 views
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
Alexis Gerbracht•187 views
Gain visibility to millennials on social mediaGain visibility to millennials on social media
Gain visibility to millennials on social media
TheeDigital•311 views
Advertisement

More from Brian Honigman(20)

Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with Purpose
Brian Honigman•4.5K views
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize Marketing
Brian Honigman•97.1K views
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Brian Honigman•38.7K views
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public Relations
Brian Honigman•2.9K views
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for Journalists
Brian Honigman•3.1K views
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
Brian Honigman•3.8K views
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social Media
Brian Honigman•3.5K views
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying Metrics
Brian Honigman•20.7K views
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With Livestreaming
Brian Honigman•3.6K views
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content Strategy
Brian Honigman•10.6K views
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B Company
Brian Honigman•4.1K views
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content Marketing
Brian Honigman•3.7K views
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement Fundamentals
Brian Honigman•27K views
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of Content
Brian Honigman•15.2K views
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead Platforms
Brian Honigman•1.9K views
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on Pinterest
Brian Honigman•5.5K views
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of Marketing
Brian Honigman•35.3K views
Earning the Right to Promote Using Content MarketingEarning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content Marketing
Brian Honigman•10.7K views
Why Content Marketers Should Double Down on Facebook in 2015Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015
Brian Honigman•37K views
The Future of Social Media is Messaging Apps: How Do Brands Fit In?The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
Brian Honigman•34.1K views

Recently uploaded(20)

MP_Portfolio_Samples.pdfMP_Portfolio_Samples.pdf
MP_Portfolio_Samples.pdf
MichaelPretat•3 views
19570_1601695214.docx19570_1601695214.docx
19570_1601695214.docx
ANKITAGUPTA480449•0 views
Winning the Commercial Client Game: How to Leverage Internet Marketing to Gro...Winning the Commercial Client Game: How to Leverage Internet Marketing to Gro...
Winning the Commercial Client Game: How to Leverage Internet Marketing to Gro...
Policy Growth Partners•4 views
2. Strategic Marketing.ppt2. Strategic Marketing.ppt
2. Strategic Marketing.ppt
AjayGiri42•3 views
在哪里可以办意大利大学文凭《威尼斯大学毕业证成绩单仿制》在哪里可以办意大利大学文凭《威尼斯大学毕业证成绩单仿制》
在哪里可以办意大利大学文凭《威尼斯大学毕业证成绩单仿制》
efagvah•3 views
topic one.pptxtopic one.pptx
topic one.pptx
sadiqfarhan2•0 views
MBA Project Report Gideline PPT.pptxMBA Project Report Gideline PPT.pptx
MBA Project Report Gideline PPT.pptx
KunalThigale•2 views
A STUDY ON PROMOTIONAL STRATEGY A STUDY ON PROMOTIONAL STRATEGY
A STUDY ON PROMOTIONAL STRATEGY
manishankerverma•3 views
Boosting Your First-Party Data Strategy: Whys & HowsBoosting Your First-Party Data Strategy: Whys & Hows
Boosting Your First-Party Data Strategy: Whys & Hows
VWO•15 views
Article review (Agicultural Production Economics) by Yishak and Kutoya (Hu, M...Article review (Agicultural Production Economics) by Yishak and Kutoya (Hu, M...
Article review (Agicultural Production Economics) by Yishak and Kutoya (Hu, M...
YishakShitaye1•4 views
Schiphol Advertising Whitepaper - ENG.pdfSchiphol Advertising Whitepaper - ENG.pdf
Schiphol Advertising Whitepaper - ENG.pdf
AaronSpijkers2•3 views
AI and Machine Learning Revolution_ Transforming Digital Marketing for Succes...AI and Machine Learning Revolution_ Transforming Digital Marketing for Succes...
AI and Machine Learning Revolution_ Transforming Digital Marketing for Succes...
EtoutsSeo•24 views
E-commerce Lecture Slides.pdfE-commerce Lecture Slides.pdf
E-commerce Lecture Slides.pdf
MaikudiMicah•0 views
SponsorshipPackagesDTM.pdfSponsorshipPackagesDTM.pdf
SponsorshipPackagesDTM.pdf
Westcoast German News•2 views
Hostess Profile.pptxHostess Profile.pptx
Hostess Profile.pptx
suyogkulkarni39•0 views
Promotional-Tools-Advertising (1).pptxPromotional-Tools-Advertising (1).pptx
Promotional-Tools-Advertising (1).pptx
RegieAtienza1•0 views
1588469912-ch-22-managing-personal-communications-direct-and-interactive-mark...1588469912-ch-22-managing-personal-communications-direct-and-interactive-mark...
1588469912-ch-22-managing-personal-communications-direct-and-interactive-mark...
vaibhavsharma347869•1 view
在哪里可以办美国大学文凭《梅维尔州立大学毕业证成绩单仿制》在哪里可以办美国大学文凭《梅维尔州立大学毕业证成绩单仿制》
在哪里可以办美国大学文凭《梅维尔州立大学毕业证成绩单仿制》
efagvah•3 views
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
AjayGiri42•2 views
美国阿拉斯加大学毕业证文凭成绩单制作指南美国阿拉斯加大学毕业证文凭成绩单制作指南
美国阿拉斯加大学毕业证文凭成绩单制作指南
nahej99297•2 views
Advertisement

Measuring Success on Facebook, Twitter & LinkedIn

  1. Class 3: New York University Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @BrianHonigman
  2. @BrianHonigman Steps for Measurement on Any Social Channel
  3. @BrianHonigman Identify the Audience
  4. @BrianHonigman Types of Content Shared Photos Video Text GIFs Audio Links
  5. @BrianHonigman Understand Your Goals
  6. @BrianHonigman Channel Specific Metrics
  7. @BrianHonigman Tools for Channel Measurement
  8. @BrianHonigman Cross Channel Measurement FB, Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch
  9. @BrianHonigman Cross Channel Measurement Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social & Socialbakers
  10. Source: eMarketer Facebook’s Audience 0 10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25.2 22.5 17.1 10.6
  11. @BrianHonigman Facebook Content Types
  12. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  13. @BrianHonigman Facebook Metrics Pages Likes Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as Spam, Unlikes Post Types Video Views 30-Second Views++ FB Referral Traffic
  14. @BrianHonigman FB Measurement Tools • Facebook Insights • Sumall •Agora Pulse
  15. @BrianHonigman Twitter's Audience
  16. @BrianHonigman Twitter Content Types
  17. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  18. @BrianHonigman Twitter Metrics Followers Tweet Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate Top Tweet, Top Mention, Top Follower, Top Media Tweet Video Views Completion Rate Twitter Referral Traffic
  19. @BrianHonigman Twitter Measurement Tools • Twitter Analytics • Followerwonk • Buffer • TweetReach
  20. @BrianHonigman
  21. @BrianHonigman LinkedIn Content Types
  22. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  23. @BrianHonigman LinkedIn Metrics Followers Impressions Interactions: Like, Shares, Comments, Followers Acquired Update Clicks LinkedIn Referral Traffic Post Types Page Views, Unique Visitors Engagement Rate Follower Demographics
  24. @BrianHonigman LinkedIn Measurement Tools Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social, Simply Measured & Socialbakers
  25. Questions!? @BrianHonigman
Advertisement