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Ultimate
Guide To
CONTENT
SYNDICATION
Based on an article that originally appeared on my site.
HI!I’m Brian Honigman
I’m a Marketing Consultant,
Speaker and Writer.
So what is this
“Syndication”
business anyways?
Syndication
Republishing or repurposing
original content on a different
channel to maximize reach.
(e.g. Seinfeld original...
I’m a writer. How
can syndication
help my content?
Original
Content
(potential reach 5,000)
(potential reach 50,000)
(potential reach 100,000)
(potential reach 75,000)
Syndi...
But How Can I
Syndicate My
Content?
I’m All Ears…
1) START WRITING
Your content won’t get syndicated
until you’re established on your
own site.
Whether You Use Your Company
Site as a Spring-board…
Gregory Ciotti utilizes his own
name as well as the credibility of
He...
…or you Syndicate From Your
Own Personal Blog.
Whereas my syndication on sites
like The Next Web comes from my
personal bl...
You Need to Build a Reputation
Before you Start Syndicating
First comes
reputation…
…then comes
syndication.
So Get Off the Couch
and Start Writing!
But how do I
get my name
out there?
2) GUEST BLOG
Guest blogging is a fantastic way
to build your reputation and
relationships with publications.
Guest Blogging
Writing original content for another
publication to extend reach.
(e.g. Seinfeld appearing on a talk show t...
But how do I
start Guest
Blogging?
You tellin’ me
I should check
out this other
Slideshare?
3) TARGET PUBLICATIONS
Reach out to publications efficiently,
by specifically targeting sites that
syndicate the type of c...
The Simple Formula for Successful
Syndication Outreach
1.
2.
Compile a list of websites that
regularly syndicate content l...
The Simple Formula for Successful
Syndication Outreach
1.
2.
Compile a list of websites that
regularly syndicate content l...
That seems like a
lot of work.
Why Bother?
Content Syndication Not
Only Expands Your Reach.
But Each Piece of Content
Goes Further
Meaning You Can Focus on
Quality and Not Have to
Worry About Quantity
THANKS FOR READING!
Keep In Touch:
Follow Subscribe Connect
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The Ultimate Guide to Content Syndication

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Looking for ways to get your content in front of a larger and relevant audience? Consider learning how to syndicate your content with publications and blogs in your industry to increase the reach of your content marketing with putting in the same amount of effort. Content syndication is an evolution of guest blogging that many forget to experiment with when trying to drive qualified traffic to their blog. Learn how to make the most of a wider distribution strategy backed by a solid syndication plan. This was SlideShare adapted from my blog post: http://www.brianhonigman.com/content-syndication/ Subscribe to my weekly newsletter to be alerted everytime I publish: http://www.brianhonigman.com/newsletter/

Published in: Marketing

The Ultimate Guide to Content Syndication

  1. 1. Ultimate Guide To CONTENT SYNDICATION Based on an article that originally appeared on my site.
  2. 2. HI!I’m Brian Honigman I’m a Marketing Consultant, Speaker and Writer.
  3. 3. So what is this “Syndication” business anyways?
  4. 4. Syndication Republishing or repurposing original content on a different channel to maximize reach. (e.g. Seinfeld originally aired on NBC but has since been syndicated on many networks)
  5. 5. I’m a writer. How can syndication help my content?
  6. 6. Original Content (potential reach 5,000) (potential reach 50,000) (potential reach 100,000) (potential reach 75,000) Syndication Maximizes Reach
  7. 7. But How Can I Syndicate My Content? I’m All Ears…
  8. 8. 1) START WRITING Your content won’t get syndicated until you’re established on your own site.
  9. 9. Whether You Use Your Company Site as a Spring-board… Gregory Ciotti utilizes his own name as well as the credibility of HelpScout’s blog in this syndicated Entrepreneur article
  10. 10. …or you Syndicate From Your Own Personal Blog. Whereas my syndication on sites like The Next Web comes from my personal blog.
  11. 11. You Need to Build a Reputation Before you Start Syndicating First comes reputation… …then comes syndication.
  12. 12. So Get Off the Couch and Start Writing!
  13. 13. But how do I get my name out there?
  14. 14. 2) GUEST BLOG Guest blogging is a fantastic way to build your reputation and relationships with publications.
  15. 15. Guest Blogging Writing original content for another publication to extend reach. (e.g. Seinfeld appearing on a talk show to promote his new show. Puffy shirt optional.)
  16. 16. But how do I start Guest Blogging?
  17. 17. You tellin’ me I should check out this other Slideshare?
  18. 18. 3) TARGET PUBLICATIONS Reach out to publications efficiently, by specifically targeting sites that syndicate the type of content you produce.
  19. 19. The Simple Formula for Successful Syndication Outreach 1. 2. Compile a list of websites that regularly syndicate content like yours. Find the editor or person in charge of syndication, craft a quality pitch and then reach out.
  20. 20. The Simple Formula for Successful Syndication Outreach 1. 2. Compile a list of websites that regularly syndicate content like yours. Find the editor or person in charge of syndication, craft a quality pitch and then reach out. One Last Step… Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat.
  21. 21. That seems like a lot of work. Why Bother?
  22. 22. Content Syndication Not Only Expands Your Reach.
  23. 23. But Each Piece of Content Goes Further
  24. 24. Meaning You Can Focus on Quality and Not Have to Worry About Quantity
  25. 25. THANKS FOR READING! Keep In Touch: Follow Subscribe Connect

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